"Northern Bling" becomes a trend - not by chance
After only two days of release, Hoa Minzy's Bac Bling has created a fever on music platforms, leaving its mark with a series of impressive achievements.
The product is in the top 6 most viewed MVs in the world in 24 hours, top 18 Music Video Trending globally, top 1 Trending YouTube Vietnam and many other countries such as: Japan, Korea, Taiwan, Singapore, Australia...
Not only did it dominate the YouTube charts, the MV also held the No. 1 position on ZingChart Realtime, ZingMP3 new music chart, and entered the Top 6 of iTunes, affirming the strong spread of a product with a strong folk color combined with modern sounds.
The success of Bac Bling comes not only from the quality of music and images but also thanks to the strong viral effect on social networks.
Although not appearing in the MV, Miss Thuy Tien and Miss Thien An quickly caught up with the trend, performing creative transformations on the music of Bac Bling , contributing to bringing the song closer to the public.
Meanwhile, football player Van Toan not only accompanied Hoa Minzy in a promotional clip but also attended the MV launch event to cheer on his close friend.
Many other artists such as musician Huy Tuan, singer Tung Duong, singer Duc Phuc, Erik... also shared the MV on their personal pages, calling for fans' support.
Thanks to the support of artists and the online community, Bac Bling quickly became a phenomenon, covering all online platforms.
However, for an MV to touch the hearts of the audience and create lasting appeal, it needs more than just numbers or temporary trends.
Hoa Minzy acted with the village elders while filming the MV (Screenshot).
Sharing with Dan Tri reporter, music researcher Nguyen Quang Long explained that the first factor that created the impressive highlight of Bac Bling was the appearance of artist Xuan Hinh.
"Artist Xuan Hinh is one of the factors that creates a special attraction for the audience when he performs very gracefully and lovably. His rap is very rap but also very folk because he himself is also a cheo artist," said Mr. Long.
Mr. Long added: "Hoa Minzy is a young singer who is loved in the music market, Hoa herself is also an attraction. Second is the participation of Tuan Cry - one of the young people who have made a lot of impressions in music activities in recent times".
Mr. Long also believes that the combination of Hoa Minzy, Tuan Cry and "Northern comedy king" Xuan Hinh creates a bridge connecting generations, making Bac Bling widely attractive to both young audiences and those who love traditional art.
In addition, according to Mr. Long, releasing the MV right during the Bac Ninh festival season also contributed to creating a strong spreading effect for Bac Bling .
"This MV was released at the right time when Bac Ninh is filled with festivals. This is the land of festivals, the place where festivals are perhaps the most charming," Mr. Long expressed.
He quoted the famous saying of musician Pho Duc Phuong: "A ray of sunshine also carries a folk song..." to emphasize that Bac Ninh is a land rich in tradition, where folk music always goes hand in hand with the spiritual life of the people.
Speaking to reporters, Associate Professor Dr. Bui Hoai Son - Standing Member of the National Assembly's Committee on Culture and Education - also said that Hoa Minzy's MV Bac Bling quickly became a hit not only because of its catchy, engaging melody but also because it touched the hearts of the audience with its subtle blend of traditional and modern elements.
"From the sweet, Northern folk songs to the surprising raps of artist Xuan Hinh - all blend together to create a vivid cultural picture, both familiar and new," said Mr. Son.
According to this cultural expert, the MV is not just about music, it is also a journey back to memories, where viewers can return to simple, familiar but brilliant images of the Northern countryside in the colors of the new era.
Hoa Minzy has skillfully integrated traditional cultural values into her products without forcing them. It is the innocence and simplicity of the people of Bac Ninh, the flexibility in each Quan Ho song echoing on the river, and the charm of a Northern girl in a four-panel dress.
"Besides, Hoa Minzy's wholehearted spirit in every frame and every melody also contributed to the success of the MV.
The presence of nearly 300 locals not only adds to the authenticity but also makes Bac Bling a true cultural feast. From the fun choreography to the harmonious combination of rap and folk songs, this MV has brought a breath of fresh air, making the audience both excited and moved," Associate Professor, Dr. Bui Hoai Son expressed.
Mr. Son believes that what makes Bac Bling most special is the way it evokes pride in Vietnamese culture in everyone. Without the need for sensational tricks or elaborate scripts, the MV is successful because it is genuine, close and full of emotions - a strong connection between art and the public's heart.
The appearance of "Northern comedy king" Xuan Hinh with an impressive rap performance is an interesting highlight of the MV "Bac Bling" (Photo: Character's Facebook).
When singers are also tourism ambassadors
Not only is it a music product that has taken digital platforms by storm, Bắc Bling also opens up a new perspective on the role of artists in promoting culture and tourism. When this MV quickly went viral, the online community not only appreciated the creativity of the crew but also expressed pride in a music product that can convey Vietnamese culture in a subtle way.
After watching Bac Bling , the online community expressed their wish that each province and city should have a singer make a MV about their hometown.
Obviously, it is not too much to say that Bac Bling has surpassed the boundaries of a conventional entertainment product, to become a bridge connecting the past and the present, between music and cultural identity and tourism.
Associate Professor Dr. Bui Hoai Son also commented that, more than just a music product, Bac Bling is a testament to the singer's ability as a tourism and cultural ambassador.
"Hoa Minzy's MV Bac Bling has proven that singers can become tourism and cultural ambassadors - bringing the image of their homeland closer to audiences at home and abroad.
"Without the need for a massive promotional campaign, just a carefully invested MV in terms of content and images, the artist can tell a vibrant story about the culture, people and landscape of his homeland," said Mr. Son.
A series of famous tourist attractions appear in "North Bling" (Photo: Character provided).
According to Bui Hoai Son, Standing Member of the National Assembly's Committee on Culture and Education, Hoa Minzy not only sings about Bac Ninh, she also makes the audience feel the soul of the land of quan ho through each frame.
From authentic scenes of Northern villages, bamboo-lined village roads, to images of men and women in traditional ao dai - all bring a very different Bac Ninh: both rustic and peaceful, yet youthful and vibrant with the beat of the times.
It is this meticulousness that has turned Bac Bling into a vivid travel film, where every melody is an invitation, every image is a sketch of a memorable countryside.
"MVs like Bac Bling make many people yearn to set foot in Bac Ninh, to see with their own eyes and feel the beauty depicted in every melody and every lyric.
After all, music has a magical power to spread and artists, with their passion and creativity, can absolutely become special tourism ambassadors.
They not only sing, but also breathe life into the lands, turning each song into an emotional invitation, so that every time the melody is played, people not only hear, but also see, feel and love the cultural values of their homeland more," Mr. Son confided.
Music researcher Nguyen Quang Long also agreed, saying that Bac Bling opens up important opportunities in combining music with cultural tourism.
He shared: "Inviting young artists to participate in promoting the image to contribute to tourism development is very necessary. This is a strength that we need to take advantage of, we need to have music products that are attractive enough, in line with the trends of young people in the country as well as the region.
From there, through music, we can build a cultural industry, introduce the heritage and cultural characteristics of localities, helping to attract both domestic and international tourists."
What's special about Bac Bling is that the crew did not simply bring the image of Bac Ninh into the MV but naturally incorporated the most typical "cultural specialties" of this land.
Nguyen Quang Long affirmed: "A music product, if invested in the right direction, can completely become a powerful media to introduce the beauty of the homeland to the world."
Mr. Nguyen Quang Long added that, in the context of the tourism industry looking for creative forms of promotion, Bac Bling can be an important reference model for many other localities.
"When young people participate in exploiting traditional elements combined with new music, the effect of spreading the beauty of their homeland and land will be stronger. This not only helps preserve culture but also creates opportunities for natural and easy access to young audiences - who receive information mainly through digital platforms compared to traditional forms of promotion," said Mr. Long.
Experts say that the success of Bac Bling opens up a new direction, where artists are not only performers but can also become storytellers and cultural ambassadors through their own products.
When a singer brings music to honor the heritage of their homeland, their value does not stop at art but also actively contributes to preserving and promoting national culture.
Source: https://dantri.com.vn/giai-tri/ly-giai-bac-bling-gay-sot-toan-cau-khi-ca-si-la-su-gia-du-lich-20250304081038354.htm
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