Masterise Homes is known as a "phenomenon" of Q1/2023 when it owns a portfolio of a series of projects that "never froze for a day" in prime locations in Ho Chi Minh City and Hanoi . In March 2023, the company caused a stir by continuously topping out 3 projects within 1 week. Less than a month later, the investor stirred up the real estate industry again when it continuously introduced unprecedented financial support policies.
The "heat" of projects developed by Masterise Homes is increasing with a series of financial support policies. Exciting images at an event of Masteri Centre Point at the end of Q1/2023.
Mr. Gibran Bukhari, Director of Business Division of Masterise Homes, said that the waiting mentality of customers is one of many common problems that Masterise Homes and many other real estate businesses face. "Customers and investors tend to wait and watch more. Our 'self-solving' strategy is to research customers' needs to design appropriate financial support policy packages, helping them own assets with increasing value over time."
“ Because at the end of the day, a good policy should add value, not reduce prices,” Mr. Gibran stressed.
Mr. Gibran Bukhari, Director of Business Division of Masterise Homes, at the Workshop "Removing real estate obstacles - promoting growth" on April 19, 2023.
In the context of the real estate market recovering after a series of government policies to remove obstacles for real estate, investors offering good sales policies that are beneficial to buyers is attracting the attention of many investors.
For example, recently, this real estate developer has launched an attractive incentive program for customers to have the opportunity to own an apartment that will be handed over in 2023 of the Masteri Centre Point project (old District 9).
Masteri Centre Point owns a central location in the Grand Park metropolis, offering residents the most beautiful and permanent views - an advantage that other projects in the metropolis cannot have.
Accordingly, customers who buy apartments at the present time will receive a super luxury furniture package worth up to 240 million VND. With this gift, residents can save on renovation costs to move in immediately, while investors can start renting profitably right after receiving the house with a principal and interest grace period of up to 36 months. Customers also receive a discount of up to 13% if choosing the standard payment plan and 15% if paying early.
At another project also located right in the center of the Grand Park metropolis, LUMIÈRE Boulevard, the investor has launched a breakthrough incentive policy of "Easy Payment" for nearly 4 years for the first 30 customers who make reservations. Accordingly, customers have the opportunity to pay 460 million VND per year for the first 3 payments. Pay 30% to receive the house immediately and do not have to pay any additional costs until receiving the house, the remaining payment is 5%/month or according to the support loan package.
On April 15, 95% of the units in the LUMIÈRE Boulevard shopping cart were "sold-out" thanks to the project's appeal combined with the breakthrough policy of "Easy Payment" with only from 460 million/year.
LUMIÈRE Boulevard is one of the most anticipated projects in the East of Ho Chi Minh City, which was topped out last March. The next step will be to complete the internal structure and construct the facade of LUMIÈRE Boulevard.
In the context of scarce new supply, investors with the advantage of available supply, continuously launching attractive incentive programs continue to record transaction speed. According to the sales department of Masterise Homes, not only long-term investors are willing to spend money, but many new customers can invest in the project to take advantage of opportunities when the market recovers.
Mr. Gibran Bukhari also said that the outlook for the remaining quarters of 2023 at Masterise Homes is quite optimistic, because the analytical data of Q1/2023 shows that "livable" products still retain their value and are always attractive. Investors with good capacity and financial potential will always bring value to customers and will ensure investor confidence.
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