The Top 10 Vietnam Digital Technology Enterprises Program is a prestigious annual event organized by VINASA to honor prestigious and leading technology enterprises in the country. In 2025, the program marked an important development step when, for the first time, it combined the voting and honoring of outstanding enterprises with the process of evaluating and building the Vietnam Digital Technology Enterprise Map, creating a comprehensive picture of the strength and position of the Vietnamese technology industry on its journey to reach the regional level.
The ceremony was attended by Mr. Bui Hoai Phuong - Deputy Minister of Science and Technology , Mr. Truong Viet Dung - Vice Chairman of Hanoi People's Committee and representatives of departments, branches, technology experts and honored enterprises.
Passing the independent, objective professional evaluation rounds according to Gartner's Magic Quadrant methodology with many strict criteria from the expert council, MISA was honored to be honored in the Top 10 Enterprises providing Financial - Accounting solutions and in the Top 1 in the leading group in this field on the Digital Technology Map. At the same time, MISA was also honored in the Top 10 Enterprises providing Enterprise Management Solutions and Top 10 Enterprises providing AI application development and platform. In these two categories, MISA is in the top 3 leading enterprises - enterprises leading the market, having both long-term vision and good execution ability - on VINASA's Digital Technology Enterprise Map.
In the field of finance and accounting, MISA, with 31 years of experience, continues to affirm its leading position in Vietnam with impressive growth rate and overwhelming market share. By the end of 2024, MISA accounting software had served more than 214,000 businesses; in just the first 7 months of 2025, this number increased to 254,556, expected to reach 283,385 businesses by the end of the year - corresponding to a growth of 32.3%. Market share as of the second quarter of 2025 reached 33%, consolidating MISA's leading position in the market. MISA SME accounting software alone - a solution for small and medium-sized enterprises, is being used by more than 220,000 businesses, accounting for nearly 50% of the domestic market share. In parallel with expanding customer scale, MISA's revenue also increased by 72.9% over the same period, far exceeding the industry average growth rate. With outstanding scale, market share and sales, MISA continues to affirm its position as the leading technology enterprise in Vietnam in the field of accounting and financial software.
MISA's financial and accounting solutions include MISA AMIS Accounting software for businesses and business households, MISA SME accounting software for small and medium-sized enterprises, and MISA ASP service accounting platform. The highlight of these solutions is the integration of Artificial Intelligence in the form of MISA AVA digital assistant, which helps automatically enter data, process invoices and do accounting quickly and accurately. The software fully complies with legal regulations, provides a detailed accounting and financial reporting system, and supports businesses in controlling cash flow and costs effectively. At the same time, MISA allows flexible connection with sales software, electronic invoices, digital signatures and e-commerce platforms, helping to synchronize data, automate accounting processes, save time and improve work productivity.
In the field of providing platforms and developing AI applications, MISA is a pioneer in integrating AI into products and solutions to provide customers with smart and effective working tools, contributing to improving productivity in enterprises. At the 6th National Forum on Developing Digital Technology Enterprises in Vietnam, MISA was honored to be assigned by General Secretary To Lam to carry out the national strategic task of mastering AI technology, specifically building a Large Language Model (LLM) "Make in Vietnam", serving the development of the domestic AI ecosystem.
AI is currently at the heart of MISA's product design. MISA's solutions are integrated with MISA AVA (Advanced Virtual Assistant) - an AI Agent capable of understanding context, analyzing data, proactively interacting and suggesting actions like a real expert. Thereby helping users automate tasks, save time and increase productivity many times over, bringing a natural and highly effective interactive experience. To master AI technology, MISA is investing heavily in infrastructure and a team of AI experts. MISA buys a large number of H200 GPU chips - NVIDIA's most modern chip to serve the training and operation of large-scale AI models.
Not only is MISA a pioneer in developing AI integrated solutions, it also maintains its leading position in Vietnam in providing comprehensive business management solutions through the MISA AMIS platform. Currently, out of a total of about 1 million businesses operating in Vietnam, nearly 300,000 businesses trust and choose to use MISA AMIS in management, accounting, human resources, sales and operations. This number is equivalent to 30% of the total number of businesses nationwide - meaning 1 in 3 businesses is operating on the MISA AMIS platform.
The MISA AMIS platform is a comprehensive business management solution, covering four core pillars: Finance - Accounting, Marketing - Sales, Human Resources Management and Digital Office. Applications in the ecosystem are synchronously connected, helping businesses eliminate overlap, optimize resources and improve operational efficiency. Thanks to the flexible module design, businesses can deploy each operation according to their needs and easily scale on the same platform, saving costs and ensuring data is connected, consistent and inherited. In particular, MISA AMIS integrates the MISA AVA Artificial Intelligence Assistant, supporting leaders to quickly grasp reports on revenue, costs, debts, profits/losses; automate processes, increase human resource productivity by 50%, increase accounting efficiency by 5 times and provide multi-dimensional financial analysis, helping managers make accurate and timely strategic decisions.
With more than 30 years of development, MISA has not only affirmed its position as a leading technology enterprise in Vietnam in the field of finance - accounting and business administration, but also pioneered the era of digital transformation and artificial intelligence "Make in Vietnam". Continuous efforts in innovation, technology investment and customer-centricity have helped MISA build solid trust with hundreds of thousands of businesses across the country. In the coming journey, MISA is committed to continuing to lead the trend, creating smart digital technology platforms that contribute to promoting national productivity and sustainable development of the Vietnamese economy in the digital age.
Source: https://www.misa.vn/154347/misa-duoc-vinh-danh-la-doanh-nghiep-dan-dau-ve-giai-phap-tai-chinh-ke-tanoan-quan-tri-doanh-nghiep-va-phat-trien-ai/
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