Leaders and businesses from Dak Lak province visited Ho Chi Minh City to introduce the largest coffee festival in the country, which will take place in March 2025 in Buon Ma Thuot city.
Mr. Nguyen Tuan Ha - Permanent Vice Chairman of the People's Committee of Dak Lak province - shared his passion for organizing the coffee festival to promote the economy and tourism - Photo: BONG MAI
A press conference regarding the organization of the "Buon Ma Thuot Coffee Festival" 2025 was held on February 21st in Ho Chi Minh City.
500 cafes offer free drinks to tourists.
"Coffee is an agricultural product that plays an important role in socio-economic life, providing a source of livelihood for people, especially those in the Central Highlands in general and Dak Lak province in particular," shared Mr. Nguyen Tuan Ha, Permanent Vice Chairman of the People's Committee of Dak Lak province and Head of the Organizing Committee of the Buon Ma Thuot Coffee Festival 2025.
Buon Ma Thuot is known as the coffee capital of Vietnam, with approximately 210,000 hectares of coffee plantations and an annual harvest of around 520,000 tons – accounting for 30% of Vietnam's total coffee production.
After eight editions, the coffee festival has become a prominent event in the industry in Vietnam, having a significant impact on locals and tourists both domestically and internationally.
The 9th Buon Ma Thuot Coffee Festival will take place from March 9th to 13th in Dak Lak, featuring many vibrant activities. Through the festival, the locality will also promote deep processing activities and attract more investors.
Mr. Lai Duc Dai, deputy director of the Department of Culture, Sports and Tourism of Dak Lak province, said the festival has about 17 activities revolving around coffee beans, creating a vibrant atmosphere.
Highlights include: specialized coffee and OCOP product trade fairs, specialty coffee roasting competitions, international trade conferences - Connecting to elevate Vietnamese coffee, street festivals, Buon Don elephant festival, Lak district dugout canoe racing festival...
To date, over 500 local cafes have registered to participate in the program, offering visitors free coffee as part of the festival. The number of participating cafes is expected to increase. All participating cafes have signage for customer identification.
Let's work together to bring glory to coffee.
Miss H'Hen Niê expressed her desire to spread the love of coffee and enhance the value of Vietnamese agricultural products - Photo: FBNV
As a native of Dak Lak, Miss H'Hen Niê sincerely shared: "Coffee has changed the lives of many people in Dak Lak, including my family." She confided that back home, at 5 am, the rooster would crow, her mother would wake up, and her father would take the coffee her mother roasted to brew for the whole family to enjoy, then they would discuss work. That moment also made her feel homesick and warm.
In Ho Chi Minh City, where she lives and works, coffee is also very popular among the people. As an ambassador for the Buon Ma Thuot Coffee Festival, she hopes to contribute to bringing positive impacts to the coffee industry of her province and Vietnam.
This year's "Buon Ma Thuot Coffee Festival" also features the participation of many coffee businesses from Dak Lak, striving to elevate agricultural products, reach international markets, and create sustainable livelihoods for farmers.
Speaking to Tuoi Tre Online , Mr. Hoang Danh Huu, director of EDE Farm Trading and Service Company Limited, said that the company has successfully exported a 20-foot container with 18,000 packages of Miss Ede roasted and ground coffee to the US market, and will soon be entering Sweden and other European countries.
These are finished coffee products, not processed, labeled, or made from raw materials. The coffee is produced from sustainably managed farms that do not encroach on natural forests, reduce carbon emissions, utilize modern farming practices, and create a positive shift in the local economy.
According to the General Department of Customs, coffee export turnover in 2024 reached a record high of 5.2 billion USD, for the first time in history. The Vietnamese coffee industry is on track to surpass its own record in 2025.
Source: https://tuoitre.vn/moi-du-khach-ve-dak-lak-uong-ca-phe-mien-phi-tham-gia-hoi-voi-2025022110473976.htm
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