
Cinema returns to community life
The screenings at the end of 2025 in hundreds of communes, wards and schools have created a special cultural mark. No longer modern cinemas, “Red Rain” appeared in schoolyards and village cultural houses; some places used LED screens, others just white curtains, small speakers and a few hundred plastic chairs. But it is this simplicity that awakens the mobile film memories of many generations.
From Lang Son to Hanoi, Ninh Binh, from Thai Nguyen to Ca Mau , each place has its own conditions but the common feeling is warmth and connection. The sound of applause, sobbing after the fighting scenes or the moment the whole community falls silent in the dark reminds many people of the collective movie-watching atmosphere of the 7x - 8x years.
More than 800 free screening locations have helped nearly 300,000 people - especially in remote areas - access the film, demonstrating Viettel 's spirit of community service: bringing cinema and technology to everyone on the journey of cultural enjoyment.
Towards the 81st anniversary of the founding of the Vietnam People's Army, Da Phuc High School (Hanoi) organized an extracurricular film screening for nearly 2,000 students. "Red Rain" became a special "history lesson" - no textbook, no slides - where history is felt through emotions.
Many students shared their emotions, such as Nguyen Van Thanh, grade 7: "This is the first time I have seen such a good Vietnamese movie. I understand that in exchange for peace, many Vietnamese people have sacrificed their lives." Giang Thi Hiep, grade 12B, was moved: "The movie is a great lesson about responsibility and ideals in life. Many students also shared how to download the TV360 app to watch it together - proving that approaching art education will be effective.

Spreading cultural values
The screenings are not only for the general audience but also for special groups. A school for blind children sent a request to watch the film; although they cannot see the image, they can still enjoy it through sound, emotion and guidance from teachers. Viettel responded with all the spirit of service, bringing cinema to all situations.
In Nghe An, the screening at the War Invalids Nursing Center made many veterans choke up as they relived their youth memories. At ethnic boarding schools, highland students eagerly watched the film despite the simple and somewhat rudimentary equipment. And when the film ended, many people still stayed to share family stories, war memories or lessons on patriotism - creating a truly communal cultural space.
Some localities have even begun to consider maintaining the community film screening model on major holidays, thanks to the ripple effect that TV360's free "Red Rain" brings.
The journey of “Red Rain” proves that the power of community culture does not come from flashiness but from the ability to touch the hearts of viewers. The mobile screenings open up a way to learn history suitable for young people; at the same time, forming a common cultural space created by digital technology. With just a compact TV360 Box device, people anywhere can watch movies, discuss and connect.
In the hustle and bustle of life, this model reminds us that communities still need common spaces to listen, understand and share.
“Red Rain” and TV360 have evoked that. From crowded schoolyards to remote villages, the film’s journey continues to be written with beautiful stories about patriotism and civic responsibility.
Building on this success, TV360 will continue to bring valuable programs, documentaries and educational content to students and local communities. Each screening is not only an entertainment experience but also an “extended classroom”, connecting the community through common values - where historical values are spread through technology.
MANH HOA (VOV.VN)Source: https://baohaiphong.vn/mua-do-danh-thuc-ky-uc-phim-luu-dong-528756.html










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