Cinema returns to community life.
The screenings held at the end of 2025 in hundreds of communes, wards, and schools created a special cultural mark. Gone were the modern cinemas; "Red Rain" appeared in schoolyards and village cultural centers. Some used LED screens, others just a white screen, a small speaker system, and a few hundred plastic chairs. But it was precisely this simplicity that awakened the memories of traveling film screenings for many generations.
From Lang Son to Hanoi, Ninh Binh, from Thai Nguyen to Ca Mau , each place had its own conditions, but the common feeling was one of warmth and togetherness. The applause, the sobs after battle scenes, or the moments when the whole community fell silent in the darkness reminded many of the atmosphere of watching movies together in the 70s and 80s.
Over 800 free screenings helped nearly 300,000 people – especially in remote areas – access the film, demonstrating Viettel 's spirit of community service: bringing cinema and technology to everyone on their journey to enjoy culture.
To commemorate the 81st anniversary of the founding of the Vietnam People's Army, Da Phuc High School (Hanoi) organized an extracurricular film screening for nearly 2,000 students. "Red Rain" became a special "history lesson"—without textbooks or slides—where history was experienced through emotion.
Many students shared their emotions, like Nguyen Van Thanh, a 7th-grade student: “This is the first time I’ve seen such a good Vietnamese film. I understand that achieving peace required the sacrifice of so many Vietnamese people.” Giang Thi Hiep, a 12th-grade student, was also moved: “The film is a great lesson about responsibility and ideals in life. Many students even shared how to download the TV360 app to watch it together again – proving that accessing art education can be effective.”
Spreading cultural values
These screenings were not only for the general public but also targeted special groups. A school for visually impaired children sent a request to see the film; even without seeing the images, the children could still enjoy it through sound, emotion, and the guidance of their teachers. Viettel responded with a spirit of service, bringing cinema to every circumstance.
In Nghe An, the screening at the War Invalids Rehabilitation Center brought many veterans to tears as they relived their youthful memories. At ethnic boarding schools, students in the highlands eagerly watched the film despite the simple and somewhat rudimentary equipment. And when the film ended, many lingered to share family stories, war memories, or lessons about patriotism – creating a truly communal cultural space.
Some localities have even begun considering maintaining the model of community film screenings during major holidays, thanks to the ripple effect of TV360's free "Red Rain" broadcast.
The journey of "Red Rain" demonstrates the power of community culture, not through glamour, but through its ability to touch the hearts of viewers. Mobile screenings open up a way to learn history that is suitable for young people; at the same time, they create a shared cultural space built through digital technology. With just a compact TV360 Box device, people anywhere can watch the film, discuss, and connect.
In today's fast-paced life, this model reminds us that communities still need shared spaces for listening, understanding, and sharing.
"Red Rain" and TV360 have sparked this sentiment. From bustling schoolyards to remote villages, the film's journey continues, told through beautiful stories of patriotism and civic responsibility.
Building on this success, TV360 will continue to bring more valuable programs, documentaries, and educational content to students and local communities. Each screening is not only an entertainment experience but also an “extended classroom,” connecting communities through shared values – where historical values are disseminated through technology.
MANH HOA (VOV.VN)Source: https://baohaiphong.vn/mua-do-danh-thuc-ky-uc-phim-luu-dong-528756.html
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