Enhancing destination competitiveness

With many attractive events and festivals this summer, Da Nang city hopes to enhance its competitiveness, maintain its growth momentum, and expand its international tourist base in the future.

The city's tourism industry continuously introduces new international flight routes, contributing to a diversified tourist market. Photo: THU HA

Increase international air connectivity.

According to statistics, in the first four months of 2026, the total number of guests served by accommodation establishments in Da Nang city is estimated to reach nearly 6 million, an increase of 19.2% compared to the same period in 2025. Of these, international guests are estimated at nearly 3.4 million, an increase of 24.9%; and domestic guests at nearly 2.6 million, an increase of 12.5%.

With its ever-expanding flight network and diverse tourism products, Da Nang continues to strengthen its position on the international tourism map, targeting high-quality tourists. Currently, the city has 28 flight routes to Da Nang, including 7 domestic routes and 21 regular international routes.

In the first five months of 2026, the total number of domestic and international flights to Da Nang is estimated to reach over 21,700, an increase of 13% compared to the same period in 2025. The average frequency is estimated at 144 flights/day (an increase of 18 flights/day compared to the same period in 2025). Of these, over 12,300 are domestic flights (an increase of 11% compared to the same period in 2025) and over 9,400 are international flights (an estimated increase of 16% compared to the same period in 2025).

From the beginning of the year, the city's tourism industry has implemented synchronized promotional activities in many markets such as the Philippines, India, and Russia, along with domestic promotional programs. The Department has coordinated with airlines and businesses to promote the opening of new routes between Bali (Indonesia) and Da Nang, Manila (Philippines) and Da Nang, restoring the Vientiane (Laos) - Da Nang route, and launching an additional Phu Quoc - Da Nang route by Sun Phu Quoc Airway.

Da Nang International Airport Terminal Investment and Exploitation Joint Stock Company (AHT) recently commenced the expansion project of Da Nang International Airport Terminal T2. With a total investment of nearly 1,500 billion VND, the project aims to enhance the passenger experience. Mr. Do Trong Hau, Deputy General Director of AHT, shared that the commencement of the Terminal T2 expansion is not only a solution to the current overcrowding problem but also a desire to create a modern, safe, culturally rich, and hospitable aviation space. The project is expected to be completed and put into operation, increasing the total designed capacity to 6 million passengers per year, ready to meet the growing tourism demand in the 2026-2030 period.

Promoting key markets

By 2026, the city aims to welcome approximately 19.1 million overnight visitors, a 10.5% increase compared to 2025. Of these, international visitors are estimated at 8.7 million, a 13.7% increase; and domestic visitors at approximately 10.4 million, an 8% increase compared to the same period.

Domestic and international tourists experience the traditional craft village. Photo: THU HA

To maintain its growth momentum, the city's tourism industry has issued the Da Nang City Tourism Communication and Promotion Plan for 2026, setting specific targets for each market segment, and most targets have been exceeded. Specifically, the number of domestic tourists is expected to reach nearly 10.6 million, an increase of over 8% compared to 2025; and the number of international tourists is expected to reach over 8.9 million, an increase of approximately 17% compared to 2025.

According to the plan, the Japanese and Chinese markets are expected to grow by approximately 5-10%, while the Indian market is expected to grow by 10-20% year-on-year. For Southeast Asia, the markets of the Philippines, Indonesia, Malaysia, and Singapore are projected to grow by 15-30%, with Thailand increasing by around 5-10%. European markets such as France, the UK, Germany, and countries with expanded visa policies are expected to grow by 10-15%. Additionally, the CIS (Commonwealth of Independent States) market, including Russia, is expected to grow strongly by 30-40%; Middle Eastern markets such as the UAE and Türkiye by approximately 8%; and North American markets (USA, Canada) and Australia are expected to grow by 10-15% year-on-year. Other international markets are projected to grow by approximately 5-10%.

According to a representative from the Da Nang Tourism Promotion Center, to attract tourists, the city's tourism industry is stepping up communication, promotion, and marketing activities in many key markets with appropriate content and formats. The city focuses on promoting resort products, cuisine , culture, traditional crafts, green tourism, community tourism, and unique international events and festivals.

Many online marketing programs are implemented on digital platforms and social networks, in collaboration with online travel agencies (OTAs), airlines, and international travel businesses to expand destination reach.

For key markets, the tourism industry develops specific promotional strategies. For example, in the South Korean market, the focus is on experiential programs and game shows; in the Chinese-speaking market, cooperation with KOLs and indirect media channels is strengthened; and in the European market, the promotion of heritage values, art, and unique local products is prioritized. Simultaneously, the city is boosting the production of video clips, promotional publications, and tourism souvenirs in languages ​​and styles appropriate to each market.

In addition to media activities, Da Nang is strengthening international promotion through trade fairs, conferences, and business networking programs. In 2026, the tourism industry plans to participate in numerous major trade fairs in the Philippines, Indonesia, Malaysia, Thailand, Singapore, Japan, South Korea, Germany, Russia, Kazakhstan, UAE, Australia, and the United States; collaborate with OTA platforms and international partners such as Klook, Z-Creative, and Adtech Innovation to promote Da Nang as a destination, connect tourism businesses with the Chinese, Korean, Russian, and CIS markets; organize seminars connecting tourism businesses in the CIS and Da Nang; implement the "Top 100 Da Nang Touchpoints" selection plan; and conduct tourism promotion programs, conferences promoting flight routes, business exchanges, and welcome international famtrip, presstrip, and KOL delegations to survey the destination.

According to Ms. Nguyen Thi Hoai An, Deputy Director of the Department of Culture, Sports and Tourism, through a series of promotional activities abroad and expanding connections with airlines, travel businesses and international partners, Da Nang expects to continue expanding its international tourist market and enhance the competitiveness of the destination in the region.

Source: https://baodanang.vn/nang-suc-canh-tranh-diem-den-3338362.html