The Lunar New Year 2025 is approaching. In addition to ensuring the completion of signed export orders, businesses and establishments are urgently organizing the production of products to serve the domestic market during the traditional New Year of the nation.
Lacquer production activities at Dinh Hoa Lacquer Company Limited
Be proactive early
At Dinh Hoa Lacquer Company Limited (Thu Dau Mot City), dozens of workers are diligently performing stages in the production process to promptly supply products to the domestic market during the upcoming Lunar New Year. Mr. Truong Quang Tinh, Director of the company, said that in recent years, domestic consumption of lacquer products during the Lunar New Year has been 20-30% higher than the average monthly consumption during the year. This year, the world situation has had many fluctuations that have affected the export of goods, so the company has high expectations for the domestic market, especially during the holidays.
Mr. Ly Ngoc Bach, Chairman of Binh Duong Ceramics Association, Director of Cuong Phat Ceramics Company Limited (Thuan An City), said that in recent times, the company has always developed both domestic and export markets in parallel. At this time, the company is organizing production to complete 2024 orders for foreign partners, negotiating contracts for 2025, and increasing the output of goods supplied to the domestic market. For the domestic market, businesses are very interested in products serving the Lunar New Year. With a modern and quite synchronous production line, along with the diversity of products, Cuong Phat Ceramics Company Limited in particular and Binh Duong ceramics industry in general fully meet the needs of the market.
A common point worth noting is that enterprises and lacquer and ceramic production facilities in the province not only focus on product development and application of science and technology in production but also actively build e-commerce channels, build websites and social networking sites to promote the image of Binh Duong ceramics and lacquer in particular and Vietnam in general to the world market. The Lunar New Year is also the time when enterprises actively introduce and sell products through e-commerce platforms and social networks.
Product variety, price
The lacquer and ceramic industries are considered the soul of handicrafts, formed and developed for hundreds of years along with the development of Binh Duong, so the products all contain the wisdom of the craftsmen, the perspective of national culture and the characteristic materials of the products. Although the production processes of these two industries are different, the common point of these two industries is that they use mostly local materials.
According to Mr. Le Ba Linh, Vice President of Binh Duong Lacquer Association, Director of Tu Bon Lacquer Company (Thu Dau Mot City), during the traditional Tet holiday of the nation, lacquer paintings of various ornamental flowers, countryside scenes, calendar covers, flower vases, cake and jam trays, etc. are the main products of the lacquer industry. Depending on the production method of hand-painting, technology printing, mass production or unique production, the selling price of each product line varies. Specifically, a lacquer painting made by hand-painting has a selling price 2-3 times higher than a printed painting of the same size; a flower vase with hand-painted motifs has a selling price many times higher than a flower vase of the same size with motifs made by printing technology.
Mr. Ly Ngoc Bach said that for the ceramic industry, the main products in the domestic market during Tet are tableware designed in a pure Vietnamese style, vases, flower pots of various sizes, mascots of each year, etc. These products are consumed quite strongly in December every year, so production units have plans to increase the output of this type of product, and at the same time design many product models to meet the needs of customers. Binh Duong ceramic production units have a lot of experience and capacity to create high-end ceramic masterpieces when the market has demand.
For Cuong Phat Ceramics Co., Ltd., this year's export is only about 50% compared to last year, however, the company is focusing on strongly developing product lines to supply the domestic market. Particularly for the upcoming Lunar New Year, the company strives for revenue to increase by at least 20% compared to the 2024 Lunar New Year.
Every time Tet comes, every industry and every Vietnamese person has new expectations. For the ceramic and lacquer industry in Binh Duong, it is also expected that in 2025, the market and production conditions will be more favorable. Enterprises themselves will also focus on implementing corporate governance solutions, improving labor productivity, encouraging creativity and ensuring income for workers. From there, improving the competitiveness of the industry, contributing to preserving and promoting the manufacturing industry imbued with Vietnamese cultural identity.
TUAN ANH
Source: https://baobinhduong.vn/nganh-son-mai-gom-su-vao-vu-tet-a334761.html
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