Festival of products of ethnic minorities and mountainous areas in the North

From November 14 to 16, 2025, at Lai Chau Provincial Trade Center, the 2025 Northern Mountainous and Ethnic Minority Products Festival will take place.

Promote trade connections, expand markets

The program is jointly organized by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) and the Department of Industry and Trade of Lai Chau province to honor the value of highland agricultural products, promote typical products, and at the same time promote trade connections and expand sustainable consumption markets for the northern mountainous region.

The Northern Ethnic Minority and Mountainous Region Product Festival 2025 is coming soon (Photo: DH)

According to the Department of Domestic Market Management and Development, the event is part of the National Trade Promotion Program 2025, practically responding to the National Great Unity Day (November 18) and welcoming the success of the 15th Lai Chau Provincial Party Congress. This is not only a trade promotion activity, but also a unique cultural and economic festival of ethnic minorities in the northern mountainous region.

Sharing about the significance of the program, Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development, emphasized: “ The festival is an important opportunity to promote supply-demand connections, promote regional products, and support businesses and cooperatives to improve production capacity, build brands, and expand sustainable distribution channels. The Ministry of Industry and Trade always accompanies localities in bringing highland agricultural products closer to consumers nationwide and towards export .”

According to Mr. Linh, this year's Festival is organized on a regional scale, aiming to enhance the value of agricultural products in the northern mountainous region, creating a bridge for local businesses to access larger markets, especially through modern e-commerce and distribution channels.

Diversified activities connecting supply and demand

Within the framework of the program, there will be many rich activities such as: Opening ceremony of the Festival of products of ethnic minorities and mountainous areas in the North; Conference connecting trade between suppliers in the Northwest region and export enterprises; along with a display space of over 50 booths introducing OCOP products, local specialties, agricultural products, cuisine and handicrafts.

Lai Chau ginseng is one of the unique products of the northern mountainous provinces (Illustration photo)

In particular, the online sales livestream activity on the TikTok Shop platform will introduce and promote Lai Chau's typical products such as Lai Chau ginseng, ancient tea, cordyceps, Séng Cù rice, dried meat, dong vermicelli, ginseng... This activity demonstrates the digital transformation trend in trade promotion, helping highland agricultural products directly reach consumers nationwide.

The Festival is expected to attract about 150 central and local delegates, especially from the northern mountainous provinces, along with many businesses, cooperatives and KOLs/KOCs in the fields of e-commerce and consumption.

Mr. Vuong The Man, Director of the Department of Industry and Trade of Lai Chau province, said: “ The festival not only has economic significance but also has a rich cultural identity. This is an opportunity for the northern mountainous provinces to introduce and promote their typical products, connect trade, and contribute to increasing income for people, especially ethnic minorities in the highlands .”

Previously, Lai Chau Provincial People's Committee issued Plan No. 6632/KH-UBND dated October 24, 2025 to organize the "Festival of products of ethnic minorities and mountainous areas in the North and the Trade Connection Conference" in 2025 in Lai Chau province. The festival is organized to create opportunities for trade connections between enterprises of the mountainous provinces in the North, enterprises of Lai Chau province with distribution enterprises and export enterprises across the country. Thereby introducing and promoting the image, products, unique culinary culture of the Northwest region in general, Lai Chau province and ethnic minorities and mountainous areas in particular; promoting product consumption, creating momentum for local economic development.

With close coordination between the Department of Domestic Market Management and Development and the Lai Chau Department of Industry and Trade, and the support of localities, the Northern Ethnic Minority and Mountainous Areas Product Festival 2025 promises to become a highlight in national trade promotion, spreading the spirit of great solidarity, creativity and sustainable development of Vietnam's highlands.

Source: https://congthuong.vn/ngay-hoi-san-pham-vung-dong-bao-dan-toc-thieu-so-va-mien-nui-phia-bac-429578.html