Japanese people love Vietnamese coffee.

VTV.vn - In Japan, according to customs data, Vietnam continued to be the second largest supplier of coffee to the country in January.

Vietnamese coffee has a unique flavor that suits the tastes of people in many countries.

Among Vietnam's export items, coffee is one of the most popular products. Vietnamese coffee has a unique flavor, suitable for the tastes of people in many countries.

In Japan, according to customs data, Vietnam continued to be the second largest supplier of coffee in January. Vietnamese coffee still has room to increase its value in the Japanese market by promoting finished coffee products and building its own brand for Vietnamese coffee.

Japanese consumers find Vietnamese coffee affordable, flavorful, and with shorter shipping distances compared to coffee from Brazil, Colombia, or Ethiopia. To enhance the value of Vietnamese coffee in Japan, businesses must thoroughly understand the Japanese market and coffee preferences – a market that values ​​sophistication, consistency, and uniform quality.

Currently, Vietnamese coffee ranks second and holds a 19.2% market share in Japan. Many Vietnamese businesses are gradually shifting from exporting green coffee beans and raw coffee materials to a high-value model to maintain their competitive advantage in the Japanese market.

Source: https://vtv.vn/nguoi-nhat-yeu-thich-ca-phe-viet-10026040712211121.htm