Vietnamese consumers spend $16 billion on online shopping platforms.

This information is mentioned in the 3rd Southeast Asia E-commerce Report, recently published by the Singapore-based venture capital firm Momentum Works. Compared to 2023, GMV has increased by 15.9%.

Of the $16 billion that Vietnamese consumers spent on online shopping platforms, Shopee and TikTok Shop were the two main channels, accounting for 65% and 28% of total transactions, respectively. Momentum Works notes that the estimated GMV includes all paid orders, including canceled, returned, or exchanged orders.

Compared to the region, the value of transactions through multi-sector e-commerce platforms in Vietnam ranks third, alongside the Philippines, lower than Indonesia (US$56.5 billion) and Thailand (US$23.5 billion). In terms of growth rate, the Vietnamese market ranks fourth, after Thailand (21.7%), Malaysia (19.5%), and the Philippines (16.8%).

Previously, a report by e-commerce consulting firm YouNet ECI indicated that the Gross Merchandise Value (GMV) across four platforms – Shopee, Lazada, TikTok Shop, and Tiki – reached $13.8 billion, a record 40% increase compared to 2023. A more comprehensive estimate from the Ministry of Industry and Trade suggests the e-commerce market size exceeded $25 billion last year, higher than the $22 billion forecast by Google, Temasek, and Bain & Company in their "e-Economy SEA 2024" report.

In 2025, spending on shopping on multi-sector platforms maintained its growth trend . According to statistics from the e-commerce data platform Metric, in the first quarter, more than 950 million products were sold on the four aforementioned platforms, reaching VND 101.4 trillion, an increase of over 42% compared to the same period last year.

Data from the Tax Department ( Ministry of Finance ) also shows positive signs across the online retail market. Accordingly, in the first five months of the year, organizations and individuals doing business on online platforms and digital platforms paid 74,400 billion VND in taxes, an increase of 55% compared to the same period last year.

In the race to consolidate market share, platforms have recently been competing to enhance user interaction through a combination of online and offline activities. From June 4th to 7th, TikTok Shop held a livestream at the Creative Park (Thu Duc), selling over 37,000 orders. Throughout its birthday campaign in early June, the platform sold over 20 million orders, a 46% increase compared to the 2024 campaign.

Capitalizing on the blindfold tearing craze, Lazada has just announced a partnership with toy brand Pop Mart to sell two limited-edition collections and host unboxing livestreams. Next month, the platform will revive the Lazada Run after a period of interruption.

On the user experience front, Lazada is signaling its entry into the free shipping race. In early June, Shopee announced free shipping on all orders (except for very bulky items, express deliveries, and other special cases). In response, from July 1st, Lazada implemented a new free shipping policy for official brand stores (LazMall), for orders under 15 kg.

Along with efforts to stimulate demand by e-commerce platforms, new policies are beginning to be implemented to avoid tax revenue losses and ensure a healthy market. From July 1st, e-commerce platforms and digital marketplaces must deduct and pay value-added tax (VAT) and personal income tax on behalf of sellers (households and individual businesses) on their platforms, according to Decree 117.

Meanwhile, the Ministry of Industry and Trade is drafting a decree stipulating administrative penalties for violations in commercial activities, production, trading of counterfeit and prohibited goods, and consumer protection, replacing Decree 98. Accordingly, e-commerce platforms will be penalized if they fail to identify sellers and prevent counterfeit goods.
VN (according to VnExpress)

Source: https://baohaiduong.vn/nguoi-viet-chi-16-ty-usd-mua-sam-qua-cac-san-online-414989.html