Part 1: Rental Housing: A Major Shift in Housing Thinking

Meanwhile, the majority of rental housing supply comes from small family homes, worker dormitories, student housing, or mini-apartments in residential areas.

A large portion of the housing needs of middle- and low-income earners are being met by social resources rather than large-scale real estate projects.

Viewed in that light, what the government is aiming for this time is not to create a new market, but to integrate an existing market operating in the shadows into the official urban development strategy.

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The success of the rental housing market does not depend on a single entity, but rather on whether a mechanism can be designed that ensures all parties see the benefits. Photo: Hoang Ha

To understand why businesses aren't really enthusiastic about this field, just do a simple calculation.

Suppose a developer builds a 300-apartment building in Hanoi . If they sell it for approximately 100 million VND per square meter, the company could generate around 2,100 billion VND in revenue and complete the project's lifecycle in just a few years.

But if the entire building were retained for rental purposes, the story would be completely different. With current rental rates, the investor might have to wait 20-30 years to recoup their investment, not to mention operating and maintenance costs and market risks during that time.

In other words, one side offers tangible profits within a CEO's tenure. The other side is a game that spans multiple generations of management.

Faced with these two options, most businesses would choose to sell houses. This is understandable, because businesses are created to seek profit, not to solve social problems on behalf of the government.

In fact, Vietnam has spent many years trying to solve the housing problem by selling social housing units. However, the implementation progress has been slower than expected, partly due to low profit margins while procedures and implementation times are lengthy.

This shows that even with social housing, if the issue of benefits is not resolved, the market will be very difficult to operate.

Meanwhile, millions of renters continue to wait. They don't care much about the financial models or profit calculations of the businesses. What they need is much simpler: stable housing at a price they can afford.