z5682523799571_87a22d98b8dd1b41945f5caf131f8711.jpg
Inauguration of Hoarient Hoi An perfume store

Wishing to convey the message of Vietnamese beauty hidden deep in the scents of Asia, Hoarient has created a space filled with emotions of scent in the heart of the ancient city, next to the poetic Hoai River. The showroom is meticulously designed with unique display areas, giving visitors an interesting experience of the intersection between tradition and modernity.

z5682523781366_649d2351d9221d0a5d27a5976f9846a8.jpg
Well-designed showroom with unique display areas

Hoarient products are known for their meticulous craftsmanship, subtly conveying the beauty of Vietnamese culture through their scents. Particularly notable are the Hoarient perfume lines featuring the image of Vietnamese women in conical hats and ao dai, with floral and woody scents typical of the Eastern land.

z5682523781449_25ec6791b42479c47953f1f070cc61bb.jpg
Foreign tourists experience Hoarient products

Visitors to Hoarient will have the opportunity to experience perfume products imbued with the traditional beauty of Vietnam, while feeling the closeness and sophistication in each drop of perfume. These products are not only a choice of daily fragrance but also meaningful souvenirs.

z5682523799573_47eefc2560379227534e74b4607e6122.jpg

Hoarient with a variety of perfume products bearing the image of Vietnamese women

Besides the impressive perfume products, at the opening ceremony, guests had the opportunity to enjoy traditional music , bearing the mark of Hoi An.

z5682523799574_0513a94e07f19df67778154ef2295dbd.jpg
Music from traditional instruments bearing the mark of Hoi An at the opening ceremony attracted many guests

Hoarient representative shared: “The opening event of Hoarient showroom in Hoi An is a delicate piece that adds to the beauty of Hoi An; giving domestic and foreign tourists more choices of valuable souvenirs and travel gifts. Hoarient is proud to be a place to preserve and spread the scent of Vietnam, contributing to captivating tourists and enhancing traditional cultural values... With this opening event, Hoarient hopes to bring domestic and foreign tourists an interesting and meaningful experience of scents, while honoring the beauty of Vietnamese culture right in the heart of Hoi An ancient town”.

Bich Dao