The "king" of casual games surprises many people

The casual game Gossip Harbor shocked everyone when it surpassed many blockbusters such as PUBG Mobile and Genshin Impact, earning more than 100 million USD in May 2025 alone.

Gossip Harbor is becoming a global phenomenon of the casual game genre, continuously topping international revenue.

In May 2025 alone, this game reached more than 100 million USD, an increase of 254% over the same period last year.

Not only relying on ads, the game also retains players with attractive storylines and seasonal activities.

Gossip Harbor players have a 27% higher engagement rate and 45% longer playtime than their competitors.

A massive communication strategy with viral videos on all platforms also contributed greatly to this success.

Seaside Escape, Gossip Harbor's "brother", is also in the global top 3 with its own market in Asia.

Casual games are transforming, combining elements from RPG and SLG, creating a more diverse and engaging experience than before.

At this rate, casual games may dominate the mobile game market in the near future.

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Source: https://khoahocdoisong.vn/ong-vua-cua-dong-game-casual-khien-nhieu-nguoi-ngo-ngang-post1554715.html