MrBeast warns of “scary times” as AI threatens creative industries
YouTube star MrBeast fears artificial intelligence could take away the livelihoods of millions of content creators, as AI videos become more popular.
Báo Khoa học và Đời sống•10/10/2025
MrBeast, who topped Forbes' Top Creators 2025 list with an income of $85 million, has just publicly expressed concerns about the AI wave that is engulfing the content creation industry. He said “the scary times have begun” where AI-generated videos can compete directly with real creators.
MrBeast's remarks come shortly after OpenAI launched Sora 2, an AI-powered video and audio generator with a mobile app that looks and feels similar to TikTok. Just days after its launch, the app climbed to No. 1 on the US App Store, demonstrating the huge appeal of AI-generated videos.
Not only OpenAI, YouTube is also strongly "AI-izing" with video creation tools, Veo models and chatbots to support channel management. MrBeast, who experimented with creating thumbnails using AI, had to remove it after a wave of criticism and returned to collaborating with real artists. While he still invests in AI, he believes that this technology needs to be used responsibly and transparently with the audience.
Experts agree that without keeping viewers' trust, even the biggest creators could be "swallowed" by AI in the era of synthetic content. Dear readers, please watch more videos: AI garbage - New problem on social networks VTV24
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