Google's spectacular counterattack against pressure from ChatGPT

Criticized for being slow and losing to OpenAI, Google is betting its entire $4 trillion ecosystem on a new AI-first strategy to regain its leadership position.

Google was caught off guard when ChatGPT exploded in late 2022, leaving the tech giant looking like it was falling behind in the AI ​​space.

In response, Google quickly restructured internally and launched Gemini 3 to positive reviews, integrating it directly into Search from day one.

Google's move to AI-first shows it is ready to protect its nearly $4 trillion ecosystem from growing competitive pressure.

Still, Google faces big questions about the future of the internet as search is redefined as a conversation rather than a list of links.



Experts say OpenAI's "first mover" advantage makes ChatGPT the default name in AI, creating an identification challenge for Google.

With search advertising market share at risk, Google is forced to prove that AI Overviews is still enough to sustain its core revenue stream.

Analysts warn the rise of genAI could weaken the web if publishers no longer benefit from the traffic.

However, with its huge user base and superior distribution capabilities, many former executives believe that Google can still win in any scenario.

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