Developing resort tourism services combined with entertainment

Promoting its potential and advantages, Son La is currently developing many rich and diverse tourism products, from eco-tourism, cultural and historical tourism to resort and entertainment tourism. In particular, resort tourism combined with entertainment is becoming a type of service that attracts a large number of tourists, especially family groups and young people. Tourist areas not only provide high-quality accommodation services but also integrate many exciting entertainment activities, bringing complete experiences to tourists.

Báo Sơn La•14/09/2025

Lune Village Resort has a unique design of Moc Chau Island Tourist Area.

Officially put into operation in 2022, Moc Chau Island Tourist Area is a complex with leading resort and entertainment services in the Northwest. The main highlight is Bach Long glass bridge, recognized by Guinness World Records as the longest glass bridge in the world . Moc Chau Island aims to build a resort with unique and novel architecture, such as a hotel simulating a high-speed train; Lune Village resort, or a glamping resort with a capacity of over 300 people with the idea of planets in the solar system. Visitors coming here can not only immerse themselves in the open space of nature, unique accommodation, but also experience attractive entertainment services with adventure games, such as: Zipline, airslide, Formula 1 racing, water gun shooting on the lake, outdoor children's game complex...

Mr. Hoang Manh Duy, Deputy Executive Director of Moc Chau Island Tourist Area, said: In 2025, we will continue to diversify our products, improve the quality of services and staff, and be ready to welcome hundreds of thousands of domestic and international visitors. Visitors come here not only to relax but also to experience thrills, check-in, and take photos. Comprehensive services can meet the diverse needs of visitors, families looking for a place to relax, experience, groups, classes, companies, team building, and organizing large events...

Not only Moc Chau Island, Moc Chau National Tourist Area also has many destinations, tourist areas and spots that have been developing strongly with diverse types of services. In particular, focusing on resort services combined with entertainment, aiming at unique and impressive experiences for visitors when coming to Son La land. If Moc Chau Island leaves its mark on modern experiences, then Moc Chau Walking Street - Night Market and Dai Yem Waterfall Eco-tourism Area are a blend of traditional and modern features, creating a unique cultural - entertainment space. Meanwhile, Ban Ang Pine Forest is an ideal stopover for those who want to find a place to relax, combine organizing group activities, team building, or entertainment for the whole family.

Tourists experience bamboo dance at Moc Chau Walking Street - Night Market.

Taking her family on a 3-day, 2-night tour to Moc Chau National Tourist Area, Ms. Hoang Thu Hang, a tourist from Hanoi, commented: I was very impressed when I visited the tourist attractions at Moc Chau National Tourist Area. The services here are diverse and rich, the family can combine relaxation with having the children play, entertain, explore the local culture and agriculture, the climate is fresh and cool, everyone is excited and wants to have the opportunity to come back.

Tourists experience tourism in the lake area in Quynh Nhai commune.

In many other localities in Son La, tourism is also being developed in the direction of combining relaxation with entertainment to enhance the experience and retain visitors. For example, in the Son La hydroelectric reservoir area, tourist destinations such as Uy Phong Bay, Binh Yen Bay, Heart Island... are also gradually becoming attractive destinations thanks to the exploitation of resort tourism combined with entertainment on the river. Visitors coming here can not only admire the lake scenery, but also experience activities such as kayaking, fishing, experiencing community culture, enjoying traditional cuisine, the harmonious combination of nature and services has created a unique, unforgettable attraction for each visitor when visiting.

Mr. Dang Quang Giau, Chairman of the Board of Directors of Quynh Nhai Eco-tourism Cooperative, informed: We are currently maintaining the service of taking tourists around the lake by yacht, experiencing cuisine, rowing, fishing, having fun on Uy Phong Bay, Trai Tim Island, Bon village hot spring... At the same time, we are constantly improving the quality of food, resort and accommodation services, increasingly meeting the needs of tourists.

In Chieng Sinh ward, the Golden Forest Tourist Area is also being invested in and expanded, with culinary, experience, and entertainment services to attract local tourists and those from neighboring areas. Mr. Pham Van Kien, Director of the Golden Forest Agricultural Tourism Cooperative, shared: After many years of ineffective operations, we have decided to invest in more items in the tourist area, creating spaces for entertainment, sightseeing, experiences, cuisine, etc. to attract tourists. We hope to develop this destination into a local tourism highlight.

Golden Forest tourist area attracts many tourists on weekends.

The tourism development orientation of Son La province in the coming years will continue to focus on diversifying tourism products, including resort tourism combined with entertainment. This will be the key factor to keep tourists staying longer to explore and experience, suitable for a variety of tourists, creating revenue for tourism. Tourist areas and destinations that know how to harmoniously and creatively combine the potential of natural landscapes and culture with enhancing experiential activities and entertainment will create attraction for all tourists.

Reed grass hill, an ideal photo spot at the Golden Forest Tourist Area attracts young people.

Resort tourism combined with entertainment is becoming an important driving force, creating a new mark for the development of Son La tourism. With the right orientation and strong investment, this type of tourism not only brings in significant revenue but also improves the quality of services, contributing to building the image of a dynamic, modern and attractive Son La.

Source: https://baosonla.vn/du-lich/phat-trien-dich-vu-du-lich-nghi-duong-ket-hop-vui-choi-giai-tri-jkiSxGjHR.html