South Korean First Lady Kim Keon Hee pursues an elegant and sophisticated office style.

Arriving at Noi Bai airport on June 22 with President Yoon Suk Yeol to begin her visit to Vietnam, First Lady Kim Keon Hee wore a white shirt with an elegant cream blazer. The minimalist design includes buttons covered in the same color fabric, accented by a neat waistline. Photo: SBS



Blazers, suits, or office dresses with sturdy silhouettes and neutral colors like cream white and black often accompany the first lady of South Korea on her official trips. Kang Jin Joo, head of Personal Image Clinic, who served as an image advisor to former President Lee Myung-bak from 2007 to 2008, said, "Ms. Kim portrays the image of a classy, sophisticated, independent, and professional woman." Photo: Yonhap


According to Edaily , since the new South Korean President was elected, the first lady's fashion sense has always been a topic of public interest. The reason is because Ms. Kim always wears simple-looking items but they are all luxury goods, with brands that are not easy to trace and difficult to find and buy. Photo: Yonhap


Many Korean fashion magazines have analyzed that it is difficult to guess the origin of Ms. Kim's outfits because they are custom-made based on her taste, body shape, and the nature of the event, so it is difficult to price them. As for accessories, Ms. Kim often chooses domestic brands, and helps these brands sell out. Photo: Yonhap

The outfits worn by First Lady Kim Keon Hee while accompanying her husband to the NATO Summit in Spain in June 2022 continuously attracted media attention. Photo: Yonhap

Kim Keon Hee wore a blazer suit that accentuated her waist when she visited the Korean Cultural Center in the Spanish capital. The outfit had striped patterns and a tight pencil skirt, helping her to be praised by the Korean media for looking younger than her 51 years. Photo: AP

Ms. Kim Keon Hee usually only uses one or two colors for the whole outfit, so even wearing bright colors does not cause offense. The designs she wears are mostly made from taffeta, organza or high-quality silk. Photo: Yonhap

Her outfit of a cropped blazer and a green taffeta skirt was commented by the Korea Times as being far from the modest style of previous First Ladies. However, Mrs. Kim is a rare First Lady with her own fan club. She is also considered a representative of the 'New Woman' style, representing the change and development of Korean women. Photo: EPA
Born in 1972, Kim Keon Hee majored in painting at Kyonggi University and earned a master’s degree in arteducation , followed by a doctorate in digital content design. She married President Yoon Suk Yeol in March 2012.
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