The elegant fashion style of the First Lady of South Korea.

South Korean First Lady Kim Keon Hee pursues an elegant and sophisticated office style.

Arriving at Noi Bai Airport on June 22nd with President Yoon Suk Yeol to begin her visit to Vietnam, First Lady Kim Keon Hee wore an elegant white shirt paired with a cream-colored blazer. The minimalist design, with its matching fabric-colored covered buttons, was accentuated by a fitted waist that flattered her figure. Photo: SBS

Fitted blazers are also a favorite style of Kim Keon Hee. Whenever she appears, she always attracts media attention thanks to her impeccable appearance. The Korea Times called her a 'fashionista'. Photo: Edaily

When visiting an art museum in New York on April 26, Kim Keon Hee wore a similar blazer. She paired the Dior blazer with a flared skirt, inspired by the classic New Look collection from the French fashion house. Photo: AP

Blazers, suits, or structured office dresses in neutral tones like cream white and black frequently accompany the South Korean First Lady on her official trips. Kang Jin Joo, head of Personal Image Clinic and former image consultant for President Lee Myung-bak from 2007 to 2008, said, "Ms. Kim portrays the image of a classy, ​​sophisticated, independent, and professional woman." (Photo: Yonhap )

In both outfits—a pearl-embellished white dress she wore to a gala in Madrid in June 2022 and during her visit to the US in late April—the South Korean First Lady chose matching gloves. Nate suggests that these elegant outfits have made Kim's fashion style so popular.

According to Edaily , since the new South Korean president was elected, the fashion sense of the first lady has always been a topic of public interest. This is because Mrs. Kim always wears seemingly simple items that are all luxury goods, with brands that are difficult to trace and hard to find elsewhere. (Photo: Yonhap)

Wearing a simple black outfit when she arrived in London in September 2022 to attend the Queen's funeral and other events in Europe, Kim Keon Hee still knew how to stand out with a well-fitting, exquisitely tailored coat. Photo: Yonhap

Many South Korean fashion magazines analyze Kim's outfits, noting that their origins are difficult to determine because they are custom-made to suit her aesthetic, figure, and the nature of the event, making them hard to price. Regarding accessories, Kim often chooses domestic brands, and these brands often sell out quickly. (Photo: Yonhap)

The outfits worn by First Lady Kim Keon Hee while accompanying her husband to the NATO summit in Spain in June 2022 have consistently drawn media attention. Photo: Yonhap

Kim Keon Hee wore a blazer suit that accentuated her waist when visiting the Korean Cultural Center in the Spanish capital. The pinstripe outfit, paired with a form-fitting pencil skirt, earned her praise from the Korean media for looking younger than her 51 years. (Photo: AP)

Kim Keon Hee typically uses only one or two colors for her entire outfit, so even when wearing bright colors, it doesn't look inappropriate. Most of the designs she wears are made from high-quality taffeta, organza, or silk. (Photo: Yonhap )

Her outfit, consisting of a cropped blazer and a green taffeta skirt, was noted by the Korea Times as a far cry from the modest style of her predecessors. However, Kim is one of the rare First Ladies to have her own fan club. She is also seen as a representative of the 'New Woman' style, representing the change and development of Korean women. Photo: EPA

Kim Keon Hee, born in 1972, studied painting at Kyonggi University and earned a master's degree in art education , followed by a doctorate in digital content design. She married President Yoon Suk Yeol in March 2012.

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