In order to meet the increasing demand for sightseeing and relaxation during the peak domestic tourism season, Phu Tho province has proactively implemented many solutions to upgrade and improve infrastructure to serve tourists. Throughout the area, especially at key destinations such as Hung Temple Historical Site, Xuan Son National Park, Thanh Thuy Hot Spring Resort, Ao Gioi - Suoi Tien..., traffic routes have been renovated, repaired and expanded, helping to connect conveniently from the center of Viet Tri city to ecological, cultural and spiritual tourism areas.
Tourists experience culinary culture at Xuan Son National Park, Tan Son district
Along with that, tourism support items such as parking lots, signs, public toilets, rest stops... are also invested synchronously and friendly to tourists.
The province encourages the development of a diverse system of accommodation facilities, from modern hotels to community homestay models in highland areas such as Tan Son, Thanh Son, etc. Tourists not only get to relax but also have the opportunity to experience the unique indigenous culture of the Muong and Dao people.
In addition to infrastructure, tourism services have been professionalized. Many tourist attractions have applied electric vehicles, deployed community tour guides, organized traditional culinary spaces, and opened local specialty stores. These efforts aim to create a convenient, intimate, and memorable travel itinerary.
In particular, the province focuses on innovating tourism products, creating rich, attractive and unique summer experiences. Spiritual, ecological and community tourism types are designed according to the trend of experience and relaxation. Outstanding are short-term tours combining relaxation and exploration such as: Tour to experience amazing nature, visit Long Coc tea hill, explore Muong village, Dao village in Xuan Son National Park, immerse yourself in the lives of the people, enjoy moss, grilled stream fish, bamboo tube wine; Thanh Thuy hot mineral spring resort tour is upgraded with spa services, health care, eco-resort,...
Tourists participate in traditional cultural and artistic activities of the Muong and Dao ethnic groups.
Spiritual tourism continues to promote its advantages with a system of relics such as the Hung Temple Historical Site (Viet Tri City), Lang Suong Temple (Thanh Thuy), and Mau Au Co Temple (Ha Hoa)... These destinations are connected to form a series of journeys to the profound and sacred source. At the same time, the province promotes the exploitation of traditional culinary and handicraft products such as tai cake, sour meat, Hung Lo rice noodles..., helping tourists both experience and buy as gifts.
In order for the 2025 summer tourist season to take place effectively and safely, the province focuses on improving service quality, associated with building a civilized and friendly tourism environment. Introducing new products with the characteristics of the Ancestral Land not only increases the choice for tourists but also concretizes the tourism stimulus program "Phu Tho - Go to love". This is a practical activity to implement the Prime Minister's Official Dispatch No. 34/CD-TTg dated April 10, 2025 on tourism development, aiming for double-digit economic growth this year.
The road connecting tourist attractions in Tan Son district is invested in spacious, flat, contributing to effectively connecting eco-tourism and community attractions in the area.
Tourism service businesses are required to ensure absolute security and safety, especially at locations with water activities. Vehicles that do not meet technical requirements are not allowed to be used. Service locations must publicly list prices, sell at the right price, avoid "rip-offs", protect the rights and positive experiences of tourists.
Faced with the strong development of online tourism, the province has also stepped up propaganda and raised awareness of preventing and combating online fraud. The Department of Culture, Sports and Tourism has coordinated with functional forces to reasonably regulate traffic, ensuring no congestion, creating favorable conditions for tourists to travel.
The inspection and examination of service quality are seriously implemented. The Department Inspectorate coordinates with other sectors to control the reality at tourist areas and spots, promptly handling violations of safety, price and quality, contributing to building the image of a safe and friendly destination.
Restaurants in the province are fully prepared to welcome tourists during the 2025 summer tourist season.
In addition to infrastructure and service investment, tourism communication and promotion are identified as key tasks. With the message "Phu Tho - Go to love", tourism promotion activities are flexibly organized on many platforms, from traditional to digital. The Department of Culture, Sports and Tourism coordinates with press agencies to build columns and pages to introduce destinations, festivals, and specialties of the Ancestral Land. On digital platforms, fanpage systems, websites, YouTube... are promoted with rich content and vivid images, helping tourists easily access information and have intuitive experiences.
Phu Tho province participates in the exhibition "Tourism space, cultural heritage, scenic spots and traditional handicraft products" in Hue
The province also focuses on online communication, organizing livestream experience tours, producing videos promoting heritages such as Xoan singing, Tram singing, highland cuisine, etc. Thereby, the unique cultural values of Phu Tho are widely spread to domestic and foreign tourists. Participating in tourism fairs and seminars in major cities also helps Phu Tho promote the image of the sacred and hospitable homeland.
With a proactive, modern and friendly strategy, Phu Tho tourism is gradually affirming its position as an attractive destination on the domestic tourism map, ready to welcome visitors from all over the world in a vibrant summer full of experiences and emotions.
Source: https://bvhttdl.gov.vn/phu-tho-san-sang-cho-mua-du-lich-he-2025-20250516092905627.htm
Comment (0)