PSG advised Kvaratskhelia to 'shorten' her name.

PSG's media team has suggested that Khvicha Kvaratskhelia consider shortening his name to increase recognition and commercial value after the 2025/26 season ends.

Kvaratskhelia is becoming a sensation in newspapers and football-related forums.

Kvaratskhelia is currently one of the most talked-about names at PSG, not only for her skills but also for her image. Following a suggestion from the club's media team, the Georgian star has been advised to consider using a shorter version of her name for promotional purposes.

The reason is quite clear: the name "Kvaratskhelia," while unique, is long, difficult to pronounce, and not easily remembered by the majority of global fans. In the context of modern football, which is closely linked to social media, the "viral" potential of a name has also become a crucial factor.

PSG's media team believes that even a small adjustment could make a big difference. A shorter, easier-to-pronounce name would help the player reach the public more quickly, while also expanding commercial opportunities, from advertising to personal branding.

This isn't an unfamiliar trend in football. Many stars have chosen to simplify their names to create a unique impression, especially when playing internationally. For PSG, a club that always prioritizes its image and global appeal, optimizing the "personal brand" of its players is understandable.

There is currently no information indicating whether Kvaratskhelia will accept this proposal. However, the story clearly illustrates a reality: at the pinnacle of football, a player's value lies not only in their on-field performance but also in how they are perceived off the field.

The Georgian star is arguably the standout player for the French team in this season's Champions League. He recently delivered a brilliant performance, scoring a brace against Bayern Munich in the first leg of the 2025/26 Champions League semi-final on April 29th. His impressive form has made him a target for top European clubs like Real Madrid and Manchester United.

Source: https://znews.vn/psg-khuyen-kvaratskhelia-rut-gon-ten-post1647829.html