Saigontourist Group contributes to the recovery of the international tourist market.

Participating in one of the world's annual tourism trade events, Saigontourist Group and its member units are implementing numerous promotional programs to boost the promotion of Vietnamese tourism to high-quality European tourists and other key international markets.

Saigontourist Group delegation, along with Vietnam Airlines and international partners, at WTM UK 2023.

This year's WTM London trade fair attracted approximately 5,000 companies from countries and territories across Europe, the Americas, the Middle East, Africa, and Asia, showcasing destinations, products, and services. Over 30,000 visitors are expected to attend WTM London 2023 to network and negotiate with exhibitors and other participants.

"Saigontourist Group is participating in this event to continue focusing on promoting tourism and recovering international tourists in the post-Covid-19 period, especially the European, British, and neighboring countries' markets with high revenue potential. Saigontourist Group's participation also aims to support activities introducing destinations, cultural and culinary events, and tourism commemorating the 50th anniversary of diplomatic relations between Vietnam and the United Kingdom (1973-2023)," said Mr. Pham Huy Binh, Chairman of Saigontourist Group.

WTM UK 2023 is one of the world's largest international travel trade fairs.

At the WTM London 2023 trade fair, Saigontourist Group participated in a joint booth with Vietnam Airlines, showcasing the combined strength of two leading aviation and tourism corporations in Vietnam.

The participating units of Saigontourist Group are leading representatives in the fields of accommodation and travel services, including Saigontourist Travel Service Company and the Majestic Saigon, Caravelle Saigon, New World Saigon, and Grand Saigon hotels. Saigontourist Group and its units are actively implementing tourism promotion activities with partners in an effort to boost two-way tourism development between Vietnam and the UK; conducting surveys of new destinations; and researching and updating new tourism models in the UK in the post-Covid-19 period. The Group and its units continue to strengthen business cooperation opportunities and provide products and services through meetings, exchanges, and agreements with international tourism partners participating in the Fair.

Customers conducting transactions at the Saigontourist Group - Vietnam Airlines booth.

Specifically, at the Saigontourist Group - Vietnam Airlines booth, located at S9-516 in the event space, on November 7th, 2023, at 3:30 PM (local time), a "Happy Hour" program - a business networking party and a "Lucky Draw" - will take place. Here, partners and visitors can enjoy various drinks and snacks, participate in games, and receive many valuable and attractive gifts from Saigontourist Group and Vietnam Airlines.

Europe and the United Kingdom have consistently been important international tourist markets for Saigontourist Group over the past decades. Saigontourist Travel Service Company (Saigontourist Travel), a subsidiary of Saigontourist Group, is currently a leading travel company in Vietnam with a strong capacity to attract tourists from Europe and the United Kingdom. Before the pandemic, Saigontourist Travel served approximately 111,000 European tourists annually visiting Vietnam via air and sea tours, of which 58,005 were British tourists, accounting for about 52.6%. In 2022, Saigontourist Travel welcomed and served 35,000 European tourists, including over 1,000 British nationals, to Vietnam. Conversely, last year, Saigontourist Travel brought tens of thousands of Vietnamese tourists to visit and travel in Europe.

Meanwhile, hotels, resorts, golf courses, convention centers, and other facilities belonging to Saigontourist Group in Ho Chi Minh City and other locations nationwide annually welcome and serve over 500,000 European and British tourists, generating billions of VND in revenue.

International tourism partners exchanged and signed cooperation agreements with units belonging to Saigontourist Group.

As part of a broader plan to contribute to the recovery and development of tourism in Ho Chi Minh City and Vietnam after the pandemic, Saigontourist Group has pioneered participation in numerous international tourism promotion and marketing programs and events in key tourism markets worldwide. Regular participation in major international tourism trade shows and fairs, such as the WTM London 2023, provides Saigontourist Group with opportunities to enhance the promotion and marketing of new products and services from its units to key tourism markets globally. This also allows Saigontourist Group to contribute to efforts to promote tourism in Ho Chi Minh City and Vietnam to the world, as well as increase the number of international tourists visiting Ho Chi Minh City and Vietnam.

Previously, from October 25-27, 2023, Saigontourist Group participated in the ITB Asia International Travel Fair in Singapore for the 14th consecutive time. This participation boosted the attraction of international tourists from key tourism markets to Ho Chi Minh City, Vietnam, contributing to the development of the tourism industry in Ho Chi Minh City and the entire country, as well as the Saigontourist Group itself. The Group also showcased a diverse range of accommodation, wedding, seminar, conference, and other high-end services to buyers and visitors at the fair.

From October 7-8, 2023, at Yoyogi Park, Tokyo, Saigontourist Group, in collaboration with Tuoi Tre newspaper and the Vietnam-Japan Friendship Association of Ho Chi Minh City, successfully co-organized the first-ever Vietnam Pho Festival 2023 in Japan, attracting over 85,000 visitors. Also in the Japanese market, Saigontourist Group, together with Vietnam Airlines, successfully co-organized an event promoting Vietnam as a tourist destination in Tokyo and Osaka in July 2023.

In the fourth quarter of 2023, Saigontourist Group continued to participate in numerous promotional events in key international markets such as Japan, Europe, and America. The Group is also preparing its 2024 plan with the goal of achieving breakthroughs and effectiveness to contribute to promoting tourism in Vietnam in general, and Ho Chi Minh City and its partner localities in particular.

Saigontourist Group is a leading tourism group in Vietnam, established on August 1, 1975. It currently manages over 100 properties including hotels, resorts, restaurants, travel agencies, entertainment venues, tourism training schools , exhibition and conference centers, golf courses, and cable television.

Source link: https://thanhnien.vn/saigontourist-group-gop-phan-khoi-phuc-thi-truong-khach-quoc-te-185231107165826907.htm