Sam Son is ready to explode with the 2026 Sea Tourism Festival.

In just a few hours, the Sam Son Beach Tourism Festival 2026 will officially open. This year's festival is expected to create a strong impetus, contributing to the promotion of socio-economic development and further elevating Thanh Hoa tourism on the Vietnamese tourism map.

VIDEO : Sam Son Beach Tourism Festival 2026 is ready before the "G" hour.

The Sam Son Beach Tourism Festival 2026 will officially take place at 7:30 PM on April 25th. With the theme "Sam Son - A Brilliant Aspiration," this year's program is not only an annual event but also conveys a message about the strong growth of this coastal city on its development journey.

This year's festival was organized on a large scale, under the close direction of the Thanh Hoa Provincial People's Committee and in close coordination with various departments and agencies, including the Thanh Hoa Department of Culture, Sports and Tourism. From the program script to the operational plan, everything was meticulously developed, ensuring consistency, safety, and effectiveness.

Observations made on the morning of April 25th at Sam Son Beach Square – the venue for the opening ceremony – showed a bustling atmosphere as preparations were underway, with the final stages being completed urgently.

This year, the stage is designed in a modern, large-scale style, integrating advanced performance technology to create impressive visual effects. A synchronized system of LED screens, lighting, and sound is installed to support the elaborately staged artistic program.

The highlight of the opening night was a spectacular and elaborately staged artistic program featuring many professional artists and actors.

The performances are structured around a consistent theme, combining traditional and modern elements, recreating the image of Sam Son as a place rich in cultural identity but also dynamic and creative.

Thousands of seats have been arranged in the grandstand area, ready to accommodate locals and tourists attending the Sam Son Beach Tourism Festival 2026.

The organizing committee is rushing to finalize seating arrangements and beautify the space at Sam Son Beach Square, ready to serve the Sam Son Beach Tourism Festival 2026.

From the stage and sound and lighting systems to the ceremonial arrangements and security, everything is ready for a spectacular night of festivities, promising many memorable experiences for locals and tourists alike.

The decoration work, including the installation of signs, banners, flags, and flowers, was carried out synchronously, contributing to creating a vibrant festival space with a strong maritime theme.

Environmental sanitation workers are constantly working to maintain the streetscape, ready to welcome tourists back to Sam Son.

Authorities have also implemented traffic management measures and ensured security, order, and safety for the event.

With thorough, coordinated, and professional preparation, the Sam Son Beach Tourism Festival 2026 is not only the opening event for the summer tourism season but also an opportunity to promote the image of Sam Son to friends both domestically and internationally. Through the festival, the portrait of a young, dynamic coastal city with rich cultural identity is gradually being clearly depicted. Sam Son is not only a familiar resort destination but also a key national tourism center, with many diverse and attractive tourism products.

Phuong Do - Hoang Dong

Source: https://baothanhhoa.vn/sam-son-san-sang-bung-no-voi-le-hoi-du-lich-bien-2026-285748.htm