Create new, unique, strange and attractive tourism products

Since 2010, Moc Chau tourism has just begun to take shape, with few accompanying services. Mr. Dinh Hong Phuc, Deputy Director of Pha Luong Tourism Joint Stock Company, shared: In 2012, when we started to establish the company, we always struggled to research and build tourism products and services to attract visitors all year round.

The first product of Pha Luong Tourism Joint Stock Company is the Dai Yem Waterfall Green and Sustainable Eco-Tourism Area located in Moc Chau Ward. In 2017, assigned to build, manage and operate the Dai Yem Waterfall area, the Company invested in many construction items, such as: Bridge over the stream to see the waterfall; road system leading to the waterfall; walking path around the waterfall; service business area and parking lot, with a total area of about 7 hectares. Notably, in 2019, the Company cooperated with partners to build the first 5D love glass bridge in Vietnam, attracting tourists to visit and experience.

Ho Hen Stream at Dai Yem Waterfall Tourist Area.

Coming to Dai Yem Waterfall Eco-tourism Area today, you will be impressed by the space filled with green trees, mountains and colorful flower gardens. The works are designed in harmony with the natural landscape, recognized as a 4-star OCOP tourism product at the provincial level. Coming here, in addition to experiencing the beautiful scenery, visitors can also immerse themselves in the colorful cultural space of ethnic minorities; enjoy traditional dishes and shop for traditional brocade products.

Tourists visit and shop at Dai Yem Waterfall Tourist Area.

Visiting Dai Yem waterfall with her family, Ms. Nguyen Lan Phuong, Hanoi City, shared: Coming here, we can immerse ourselves in the beautiful nature, cool and fresh air. Along with that, we can enjoy the dishes of the Northwest mountains and forests, immerse ourselves in the space and unique culture of the people here.

Continuing the success, in 2022, the Company launched the “The Nordic Village” eco-tourism area located in the middle of the pine forest of Hua Tat village, Van Ho commune. The tourist area has a scale of 20 hectares, with many items of restaurants, motels, windmills, luxury apartments built with imported wood and environmentally friendly materials. The tourist area has a strong Nordic village style, with green lawns, rows of coniferous trees right next to rustic wooden houses, but no less luxurious, quiet and peaceful space.

Ms. Dang Tu Anh, a tourist from Da Nang city, said: Coming here with my family for a vacation, I found it very interesting because of the fresh, cool air and hospitable people. In particular, learning about the culture, cuisine, and daily life of the Mong ethnic group is very unique. I will introduce it to my friends and relatives and return to “The Nordic Village” in the near future.

Also in 2022, the Company launched the tourism product "Walking Street - Moc Chau Night Market" in Thao Nguyen ward, becoming a destination attracting tourists to visit and experience. With an area of about 2 hectares, the walking street includes items such as: An area displaying artifacts introducing the cultural identity of the Thai ethnic group; a food complex, a row of kiosks selling ethnic brocade; an area selling snacks and fast food; an area selling Moc Chau agricultural products...

Coming to Moc Chau Walking Street - Night Market, visitors can feel a colorful space of culture with artistic and traditional values; space to display, introduce and sell traditional brocade products of ethnic groups. Introduce and sell agricultural products, handicrafts, cuisine, production tools; high-quality agricultural products, vegetables, flowers. Street food market with typical dishes of ethnic groups. Along with that, on weekends, artisans and actors perform arts to recreate the cultural activities of the Thai, Muong, Mong, Dao ethnic groups...

Ethnic cultural performance at Moc Chau Walking Street.

The unique combination of nature and attractive entertainment facilities has created a distinct mark. For many years, Pha Luong Tourism Joint Stock Company has been a typical tourism business unit awarded by the People's Committee of Son La province and the Vietnam Tourism Association.

Currently, the company creates regular jobs for 40 workers with an income of about 6 million VND/person/month and hundreds of seasonal workers. Comrade Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism, assessed: As a prestigious tourism brand in the highlands, the tourism products of Pha Luong Tourism Joint Stock Company have contributed to diversifying tourism products; creating a driving force to promote the sustainable and effective development of Moc Chau National Tourist Area.

With the motto of preserving the ecosystem and conserving cultural values, the Company continues to create new, unique, and attractive tourism products. Connecting and cooperating in both breadth and depth to create a tourism ecosystem. Arousing the pride of the people of Son La in general and Moc Chau in particular to jointly develop sustainable tourism.

Source: https://baosonla.vn/du-lich/sang-tao-cac-san-pham-du-lich-moi-doc-la-hap-dan-VWBjaW8NR.html