Shocking: iPhone 17 Series will no longer have the "breakthrough" titanium bezel.

Apple has unexpectedly changed its strategy; the titanium material, once touted as a "Pro feature," will no longer be used.

Two years ago, Apple launched the iPhone 15 Pro and Pro Max with a new titanium design as its highlight. This material continues to be a differentiating factor for the iPhone 16 Pro.

However, the latest news will surprise fans: no iPhone Pro in the 17th generation will feature a titanium frame anymore. Instead, Apple has made a shocking and even more puzzling move by only including titanium in a single iPhone 17 model.

The titanium alloy frame was marketed as a "Pro" feature on the iPhone 15 and 16 generations. Photo: 9to5 Mac

The iPhone 17 Air will be the only new model to feature titanium. Last fall, when rumors about the iPhone 17 series began to surface, one of the most notable reports concerned the design material.

According to The Information, Apple will be removing titanium from the iPhone 17 Pro and Pro Max lineup. Instead, the new Pro models will use aluminum in their exterior design, a major reversal not long after titanium was first introduced.

Analyst Ming-Chi Kuo says titanium won't disappear completely. Instead, the iPhone 17 Air will be the only product with a titanium design. Kuo says this product will have a titanium-aluminum alloy frame with a lower titanium content than the current Pro and Pro Max metal frames. Therefore, the iPhone 17 Air will be the only model to use titanium.

The iPhone Air will use a titanium alloy frame, which has puzzled analysts. (Image: 9to5Mac)

Analyst Jeff Pu also reaffirmed that titanium will be present in the iPhone 17 Air in his recent research report. This move is surprising for several reasons.

Apple has always promoted titanium as a 'Pro' feature and a key design highlight. The iPhone 17 Air is a lower-priced model, but it uses a more 'premium' material than even the Pro models.

If Apple intends to phase out titanium gradually, why equip it on a completely new model that is unlikely to change for some time?

Assuming Apple switches back to stainless steel for the iPhone 17 Pro and Pro Max frames, using titanium for the Air could make sense for weight reduction.

But in reality, aluminum is lighter than titanium, which is why it's puzzling that Apple would use any titanium in its new thin and light design.

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