Son La affirms its position as a safe and attractive destination

The correct and accurate policies and orientations of Son La province in tourism development are gradually concretizing the goal of making tourism a spearhead economic sector, one of the important driving forces for local socio-economic development.

With the beauty bestowed by nature, the cultural colors of the people, the cool climate, along with the right orientation and different ways of developing tourism, Son La has made a breakthrough, gradually asserting its position on the domestic and world tourism map. This is also the result after nearly a term of implementing the tourism development policy of the mountainous border province in the Northwest highlands.

The "primitive village" Hang Tau is hidden among the green mountains on the Moc Chau plateau.

No electricity, no phone signal, no wifi, but the "primitive village" Hang Tau, Ta So village, Moc Chau ward attracts tourists by its primitive, rustic features full of identity of the Mong ethnic people here. Located in the middle of majestic mountains and forests are traditional houses, green grasslands, herds of white horses... helping tourists experience and capture impressive moments.

The pristine, rustic beauty attracts tourists to experience.

Tourist Lea Auerbach (Australia) shared: "The nature and people here are wonderful, even though I've only been here for 2 days, I'm very impressed. The girls in traditional costumes all smiled and waved when they saw us, the local food here is also very interesting. Moc Chau really brought a completely different feeling compared to the places we've been to."

That is just one of many choices for tourists when coming to Moc Chau National Tourist Area, Son La - the place that was voted by the World Travel Awards as "Asia's Leading Regional Natural Destination" and "World's Leading Regional Natural Destination".

Dai Yem Waterfall Ecotourism Area.

Natural destinations on the plateau have been invested in and embellished, forming tourist areas and spots with diverse experiential and resort services, meeting the needs of tourists, such as: Moc Chau Island tourist area; Dai Yem waterfall eco-tourism area; Moc Chau walking street - night market, community tourism villages...

Cultural activities held at Moc Chau walking street - night market.

Mr. Hoang Manh Duy - Deputy Director of Moc Chau Island Tourist Area said: "To be worthy of being an attractive and friendly destination in Moc Chau National Tourist Area, attracting domestic and foreign tourists to experience; we aim to be a green tourist area, preserving and promoting natural resources, preserving the landscape; at the same time, preserving the national cultural identity through programs to experience rural market space, cultural space on holidays as well as weekends, so that tourists have the opportunity to get closer to the cultural identity of ethnic groups on the plateau".

Tourists experience ethnic cultural space at Moc Chau Island tourist area.

In the "fairyland" of Ngoc Chien - where every roof, every road... is a part of the tourist picture with its own stories, creating different products. Coming to Ngoc Chien, visitors will see as many creatively designed welcome gates as they visit, along with a community cultural space with its own identity... "0 VND" works created by the hands of the people.

Ngoc Chien - fairyland of the Northwest mountains and forests

Here, every house with a thatched roof, though stained by time, is renovated and ready to welcome guests; every local person can be a tour guide; traditional dishes grown and prepared by the locals themselves have also become unforgettable culinary features for visitors from far away… All of these bring experiences that are rarely found anywhere else.

Ethnic people in Ngoc Chien learn how to do tourism to welcome visitors.

Mr. Bui Tien Sy - Standing Deputy Secretary of the Party Committee of Ngoc Chien commune shared: "We restore the cultural values, the cultural features left by our ancestors that have been lost over time, now becoming tourism products. In particular, Ngoc Chien is focusing on developing community tourism, building on the basis of restoring and preserving the cultural values ​​of Ngoc Chien, which only exist in Ngoc Chien, to create a unique, attractive product that attracts and invites tourists".

These are also clear results in nearly 5 years of local Party committees and authorities in Son La implementing Conclusion No. 94 dated January 23, 2021 of the Provincial Party Committee on tourism development to 2025, with a vision to 2030; combined with the Resolution of the Son La Provincial People's Council on Regulations on a number of policies to support tourism development in the locality for the period 2022-2026 and other projects on tourism development.

Many tourist services and experiences in Son La hydroelectric reservoir area.

Mr. Tran Xuan Viet - Deputy Director of the Department of Culture, Sports and Tourism of Son La province said that the province has clearly identified many strategic projects, such as developing Moc Chau National Tourist Area, orienting the Son La hydroelectric reservoir area to become a national tourist area, building Quynh Nhai into a provincial tourist area... Along with that is building new tourism products, with unique events and festivals, associated with the cultural identity and strengths of each land, enhancing the experience for tourists.

"The focus is on building and improving the quality of tourism products, building quality human resources, continuing to build the image of Son La tourism brand, not only affirming with domestic tourists but also with the international tourist market" - Mr. Tran Xuan Viet emphasized.

Cultural identity of Mong people in Son La highlands.

Son La province currently has 15 recognized tourist areas and spots, including 1 national tourist area, 1 provincial tourist area and 13 provincial tourist spots. From 2020 to now, Son La has welcomed over 20.6 million tourists; revenue of nearly 22,000 billion VND.

The tourism industry has also created jobs for 6,500 direct workers, generated revenue and made important contributions to the development of each locality and the province; contributed to reducing the poverty rate of the province from over 21% in 2021 to over 11% by the end of 2024... This is the driving force for Son La tourism to continue to achieve the goal by 2030, welcoming 10-12 million visitors, with an average growth rate of 20-30%/year...

Boat racing on the Da River lake and experience the poetic, peaceful scenery.

The correct and accurate policies and orientations of Son La province in tourism development are gradually concretizing the goal of making tourism a spearhead economic sector, one of the important driving forces for breakthroughs, making Son La a safe and attractive destination, affirming an increasingly solid position on the tourism map as well as in the hearts of domestic and international tourists.

Source: https://bvhttdl.gov.vn/son-la-khang-dinh-vi-the-diem-den-an-toan-hap-dan-20250922094402232.htm