Tet purchasing power at supermarkets is increasing sharply

In recent days, Tet holiday shopping at supermarkets in Hanoi has increased by about 20-30% compared to the previous week and by about 15% compared to the same period in 2024.

Information recorded at A site visit to inspect the preparations for Tet (Lunar New Year) at Go! Thang Long supermarket and the spring flower market in Nam Tu Liem district, Hanoi, took place on the afternoon of January 16th.

Mr. Nguyen Manh Quyen - Vice Chairman of the Hanoi People's Committee - chaired the inspection team. Also present were Ms. Nguyen Kieu Oanh – Deputy Director in charge of the Hanoi Department of Industry and Trade; leaders of specialized departments under the Department; members of the Department of Industry and Trade's inspection team for the organization of the Spring Flower Market; leaders of the People's Committees of Cau Giay and Nam Tu Liem districts; representatives of businesses and relevant officials.

Purchasing power is increasing every day.

An inspection of Go! Thang Long supermarket revealed a fairly abundant and sufficient supply of vegetables, meat, and fish. The confectionery and Tet gift basket sections were also attractively displayed at reasonable prices.

chiều ngày 16/1, Phó Chủ tịch UBND TP Hà Nội Nguyễn Mạnh Quyền đã đi kiểm tra công tác triển khai phục vụ Tết tại siêu thị Go! Thăng Long và chợ hoa xuân quận Nam Từ Liêm.

On the afternoon of January 16th, Vice Chairman of the Hanoi People's Committee Nguyen Manh Quyen inspected the preparations for Tet (Lunar New Year) at Go! Thang Long supermarket and the spring flower market in Nam Tu Liem district. Photo: NH

Although there are still more than 10 days until the Lunar New Year, supermarkets are already quite crowded with shoppers, mainly focusing on fresh produce, confectionery, and fruit. This year, Vietnamese products are also being chosen by consumers. Many consumers believe that the supply of Tet goods this year is relatively complete and abundant. The majority of items chosen are Vietnamese products due to their good quality.

Regarding distribution businesses, Mr. Nguyen Minh Tuan - Director of Go! Thang Long supermarket - said that the market situation in December 2024 and the Tet holiday month of 2025 at the GO! Thang Long supermarket system shows a similar Tet shopping trend compared to previous years. The market offers a wide variety of goods, stable prices, and diverse shopping options both through traditional and online channels.

While shopping activity in the previous week was not significantly different from normal months, recently, and especially in the last few days, the number of customers visiting GO! Thang Long supermarket has increased quite significantly, by about 20-30% compared to the previous week and by about 15% compared to the same period in 2024.

To prepare for the merchandise shortage, the supermarket began implementing measures around the third quarter of 2024, increasing its stock by approximately 15% compared to the same period last year, with a focus on fresh produce to serve the upcoming Tet holiday. Notably, 90% of the products displayed on the supermarket shelves are Vietnamese goods.

In addition, the supermarket is implementing many promotional programs to stimulate consumer spending, aiming to provide consumers with a complete and prosperous Tet holiday. The supermarket is also working with suppliers nationwide and transportation partners to ensure a continuous supply of goods throughout the Tet holiday, without interruption before, during, and after the holiday. Besides direct sales channels, the supermarket is also boosting its online sales to provide the most convenient shopping experience for consumers.

Avoid localized shortages when demand increases sharply.

Sharing information about stockpiling goods to meet shopping demands during the Lunar New Year of the Year of the Snake (2015), Ms. Nguyen Kieu Oanh - Deputy Director in charge of the Hanoi Department of Industry and Trade - said that to meet the shopping needs of people during the Lunar New Year of the Year of the Snake, the Hanoi Department of Industry and Trade and businesses have developed plans and signed contracts to source goods for the Tet holiday, increasing the average by 5-20% for each item compared to the Tet holiday plan of 2024.

In particular, 22 retail businesses in Hanoi have committed not to increase the prices of essential consumer goods while serving the shopping needs of people during the Lunar New Year of the Year of the Snake.

Similarly, Vice Chairman of the People's Committee of Nam Tu Liem District, Phung Ngoc Son, shared that the Spring Flower Market for the Lunar New Year of the Year of the Snake 2025 will include 90 stalls selling flowers and ornamental plants; 60 stalls displaying handicrafts, wooden items, Tet confectionery, fruit products, and traditional village products to meet the shopping and sightseeing needs of people and tourists celebrating the Lunar New Year of the Year of the Snake 2025. The products, goods, and services participating in the flower market are carefully selected; ensuring origin, quality, variety, and reasonable prices; and ensuring food safety and hygiene...

Người dân Thủ đô mua sắm hàng Tết tại siêu thị GO! Thăng Long

Hanoi residents shop for Tet (Lunar New Year) goods at GO! Thang Long supermarket.

Speaking at the inspection, Vice Chairman of the Hanoi People's Committee Nguyen Manh Quyen acknowledged the thorough and proactive preparations of retailers and supermarket chains in stocking a wide variety of goods to meet the shopping needs of the people for the Lunar New Year of the Year of the Snake 2025.

However, to ensure the best preparation and avoid being caught off guard in the days leading up to Tet when people's shopping demand increases, Mr. Nguyen Manh Quyen also advised supermarkets, retailers, and distributors to proactively secure their supply of goods, avoiding localized shortages when people's demand surges.

Mr. Nguyen Manh Quyen – Vice Chairman of the Hanoi People's Committee: In the coming time, in addition to supporting businesses and production facilities in selling their products, supermarkets should promote the export of Vietnamese goods to international markets through the distribution systems of foreign enterprises.

In recent days, Tet holiday shopping at supermarkets in Hanoi has increased by about 20-30% compared to the previous week and by about 15% compared to the same period in 2024.

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