The wave of AI applications is spreading across many sectors in Vietnam. Numerous businesses are heavily investing in chatbots, internal data search systems, process automation, and AI-powered data analysis with the expectation of optimizing costs and increasing productivity.

But behind that vibrant picture lies a rarely mentioned reality: AI projects are only effective for the first few months before gradually being abandoned. The reason is that businesses lack a team with sufficient expertise to operate, monitor, and optimize the system after deployment.

AI deployment failed due to a lack of operational strategy.
Many Vietnamese businesses approach AI with a "try it out" attitude. Some implement small-scale tools in individual departments but lack an overall strategy, data planning, and clear long-term goals.

Many leaders confuse the application of AI with true digital transformation. Introducing chatbots into customer service or using AI to assist in content writing may give the impression that a business is innovating, but it is not enough to build sustainable competitiveness if the core operational processes do not change.

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According to McKinsey's QuantumBlack global report on the state of AI, approximately 5% of organizations actually reap significant and sustainable financial benefits from AI. The common thread among these organizations is that they don't spread themselves thin across dozens of projects simultaneously, but instead focus on a few strategic goals that have the greatest potential to impact their business operations.

Meanwhile, many businesses fall into the trap of investing in technology first and then figuring out how to apply it later. The consequence is that the system is put into operation but lacks dedicated personnel, KPIs to measure effectiveness, and continuous optimization accountability. After the initial excitement, the project quickly runs out of steam.