Adding more premium milk options that meet international standards to meet the growing consumer demand.

(Chinhphu.vn) - The demand for milk among Vietnamese people is rapidly increasing, reflecting a consumer trend towards sustainable health and nutrition. In this context, the emergence of more premium milk products meeting international standards provides consumers with more suitable choices for different age groups and health conditions.

Organic products, A2 fresh milk, lactose-free milk, or those combined with natural ingredients such as honey, oats, and nuts are becoming increasingly popular.

Milk - an essential source of nutrition for public health.

Milk has long been considered one of the essential foods in daily nutrition. With its high-quality protein, calcium, vitamin D, and essential minerals, milk not only helps with height development and bone health but also supports immune system enhancement, reduces the risk of osteoporosis, and cardiovascular disease.

Nutrition experts recommend that adults maintain an average milk intake of 300-500 ml per day, while children need more to ensure comprehensive physical and intellectual development. Regular milk consumption is especially important given that the rate of micronutrient deficiencies among Vietnamese children and the elderly remains high compared to the regional average.

According to statistics, Vietnam's per capita milk consumption reached approximately 27-28 liters/year (2022) and is expected to increase to 40 liters by 2030. The growth rate of 7-8% per year clearly reflects the increasing awareness of health among the population, as well as the demand for high-quality, safe nutritional products.

Despite strong demand for milk, domestic fresh milk supply only meets about 35-40% of total demand, with the remainder dependent on imports. This makes the Vietnamese milk market dynamic, posing challenges for domestic businesses while also creating opportunities for international brands to enter.

In recent times, many Vietnamese businesses have made a significant shift, focusing on organic products, plant-based milks, low-sugar milks, and specialized milk products to meet the specific needs of different customer groups. Consumers, especially the younger generation and high-income groups, are prioritizing products with clear origins, that are environmentally friendly, and that meet international certifications.

Against the backdrop of numerous counterfeit milk brands being discovered by authorities, the trend of consumers paying attention to reputable brands and focusing on sustainable, environmentally friendly products with the mindset of "living green - drinking clean" is reshaping the Vietnamese milk market.

GippsNature Organic A2 uses milk sourced from purebred A2 cows, naturally grazed in Gippsland, the "dairy capital" of Victoria, Australia.

Steps on the journey to raising nutritional standards.

Amidst this vibrant growth landscape, the launch of two premium milk product lines from Australia, GippsNature Organic A2 and Nutifood Australia GrowPlus+ A2, in Vietnam at the end of October 2025 is considered a new milestone for the nutrition industry.

This international nutrition brand was co-founded by a 130-year-old Australian dairy producer and one of Vietnam's leading nutrition companies.

These two product lines belong to the ViPlus Nutritional Australia joint venture ecosystem between Nutifood Vietnam and ViPlus Dairy Australia - a company with over 130 years of experience in the dairy industry in the Gippsland region, renowned for its world- leading natural dairy farms.

Notably, GippsNature Organic A2 is developed on a foundation of rare organic A2 milk protein, which is gentle on the digestive system—especially for children—and has received the prestigious global ACO organic certification. This product uses at least 75% milk from purebred A2 cows, naturally grazed in Gippsland, free from growth hormones, antibiotics, and GMOs.

Furthermore, Nutifood Australia GrowPLUS+ A2 inherits the scientific formula of the GrowPLUS+ milk line familiar to Vietnamese consumers, but is produced according to Australian standards, combining pure A2 protein and Manuka honey—a characteristic ingredient of Australia—to help boost immunity and support better absorption for young children.

Nutifood becoming the first Vietnamese enterprise to co-found an international milk brand in Australia is not just a story of expanding joint ventures and investments, but also demonstrates a strategic vision in bringing internationally standardized products closer to Vietnamese consumers.

Mr. Tran Bao Minh, Vice Chairman of the Board of Directors of Nutifood, said that today's consumers are not simply "buying milk" but are "choosing a healthy and clean standard of living." Joint ventures between domestic businesses and international partners are a way to ensure that Vietnamese people have access to products that meet the highest standards of safety and sustainability.

With over 25 years of operation, Nutifood has built a closed-loop nutritional value chain from farm to table, and established the Nutifood Nutrition Research Institute in Sweden (NNRIS), collaborating with major nutrition corporations such as BASF (Germany), DuPont (USA), and DSM (Switzerland) to create internationally standardized products that meet consumer needs.

Mr. Tran Bao Minh, Vice Chairman of the Board of Directors of Nutifood, stated that with a solid foundation in scientific expertise, production resources, and over two decades of development experience, Nutifood is a guarantee of quality for each GippsNature and Nutifood Australia product, ensuring that international standards are consistently maintained in the Vietnamese market.

Mr. Tran Bao Minh, Vice Chairman of the Board of Directors of Nutifood, stated that GippsNature and Nutifood Australia products, which meet international standards, are consistently maintained in the Vietnamese market.

The arrival of these two premium milk brands from Australia not only adds new options for domestic consumers but also affirms the integration capacity of Vietnamese businesses in the global market.

Experts believe that product diversification, especially in the premium organic milk segment, will help the Vietnamese market move closer to international consumer trends. Competition not only creates a driving force for innovation but also encourages businesses to improve quality, control raw material sources, and ensure transparency.

Meanwhile, consumers benefit from having more opportunities to access internationally standardized products that suit their individual health and nutritional needs. Milk brands like GippsNature Organic A2 and Nutifood Australia GrowPlus+ A2 are concrete examples of the "choosing milk according to lifestyle standards" trend that is spreading strongly in Vietnam.

Jon McNaught, CEO of ViPlus Dairy, said he has high expectations for GippsNature – a product line developed on a foundation of advanced technology and a philosophy of natural nutrition, using clean and carefully selected ingredients from Gippsland. This combination will provide a high-quality nutritional experience, meeting the needs of global consumers, especially in Vietnam – the first market where GippsNature is launched.

From a country with low milk consumption in the region, Vietnam is gradually becoming a dynamic market with a wide variety of products that meet high standards of nutrition and safety. As consumers increasingly prioritize health and food origin, domestic businesses collaborating with international partners to bring better products is not only a business strategy but also contributes to improving the quality of life for Vietnamese people.

Minh Thi

Source: https://baochinhphu.vn/them-lua-chon-dong-sua-cao-cap-dat-chuan-quoc-te-cho-nhu-cau-tang-cao-cua-nguoi-tieu-dung-1022511012118507.htm