Another newcomer enters the messaging app market.

According to 2024 statistics, more than 5 billion people worldwide use messaging apps, with WhatsApp and Facebook Messenger being the most popular. Together, these two platforms have over 3 billion users, accounting for the majority of the market share.

In the Vietnamese market, messaging applications are also dominated by major players, including familiar names like Facebook Messenger (52 million users), Zalo (75 million), and Telegram (25 million)...

On October 18th, the Vietnamese messaging app market welcomed Lotus Chat, an application born from the reality that users in the current chat environment are facing many problems such as: being harassed, insecurity, information leaks, being easily scammed, and easily ruining their work.

The "newcomer" in messaging apps aims to build a safer chat environment for communication and a more efficient work environment.

Mr. Nguyen The Tan, General Director of VCCorp, stated that Lotus Chat was created with four main pillars: Online security; Proactive user protection; Effective work support; and Always ready to serve anytime, anywhere.

"Over three years ago, we noticed that chat apps were booming in the market. After some time, we assessed that our new product needed to be sharp to attract users. Developing the application took about a year. When synchronizing across devices, we encountered difficulties, and it took two years to get it stable. Only now have we completed and launched it to the market," Mr. Tan shared.

Many features to protect users.

**Lotus Chat develops security features for users and a specialized design to serve professional needs.**

Lotus Chat offers outstanding features such as securing important information during communication with just a few simple steps, preventing leaks of sensitive images or information with features that prevent forwarding, downloading, or automatically deleting after the other party views.

Users will feel secure and confident knowing that all their information is maximally protected, without worrying about leaks or the disclosure of personal data, or being automatically added to online groups.

Anti-spam and privacy protection are among the top security values that Lotus Chat offers its users.

Thanks to features like aliases, the "Ignore" option, and the ability to hide personal information from strangers when your phone number is searched or messages are forwarded.

Send blurred photos, view them and they'll be automatically deleted - a unique feature on the Lotus Chat messaging app.

For those who frequently discuss important matters via chat, features such as secure photos, secure vaults, secure chat logs, automatic message deletion, anti-editing features, and encryption during transmission help prevent the snooping of users' important and sensitive content.

Security features help prevent leaks of sensitive images or information with functions such as preventing the sending of sensitive images, blocking forwarding and downloading, and restricting the ability for others to take screenshots.

Improve many situations at work.

Lotus Chat has features designed to improve the most common work situations, making things more convenient and smoother.

Features like convo, call recording, designated pin top… support easier and faster communication and teamwork, especially with the huge amount of information you have to process every day with many different teams.

This application allows users to avoid losing data, photos, or files; it provides a storage space to save unfinished files to continue working on at home or on another computer; and it saves frequently used links or data so that they can quickly access or share them with anyone.

This messaging app provides users with a calendar reminder assistant - Lota - that can remind them of meetings and deadlines.

Lota is more useful than other calendar and alarm reminder tools because it can remind users of both the lunar and solar calendars. Users can chat directly with Lota or add it to any group to remind everyone of their appointments.

In addition, Lotus Chat also focuses on building functions that are familiar to Vietnamese people, whether it's preserving traditions, connecting families, or targeting young people and Gen Z through features such as: lunar calendar reminders, anniversary reminders, traditional days, voice stickers, name change, avatar photos of loved ones based on emotions, nickname personalization, etc.

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