THACO AUTO introduces the Mazda Flagship Showroom and new premium Mazda models.

Today (December 11th), THACO AUTO officially inaugurated its first Mazda Flagship showroom in Ho Chi Minh City, which is also the first Mazda Flagship facility in Southeast Asia, and simultaneously launched a new generation of premium products.

This event marks a significant step in Mazda's strategy to elevate its brand in the Vietnamese market, aligning with the new generation of premium products and the latest global brand identity of the Japanese automaker.

The Mazda Flagship showroom, located at 127 National Highway 13, Thu Duc City, is built on an area of ​​over 11,500 m², comprising three above-ground floors and one basement floor, with a total investment of 184 billion VND.

The project was developed based on Mazda's latest brand identity standards, designed by GK Design Japan and Mazda Design Headquarters. The "Connecting" philosophy was chosen as the central focus, applying a blend of nature, people, and urban life to create a friendly, relaxing, yet sophisticated showroom space.

The showroom's exterior is distinguished by its multi-angled sunshade system, creating a dynamic effect of light depending on the viewing angle.

At night, the interior lighting creates a vibrant and emotional atmosphere. The landscaped space, featuring greenery, expansive verandas, and seamless transitional areas, helps the showroom become an integral part of the urban environment rather than a detached one.

The service workshop is designed according to a modern industrial model with three functional levels, including quick repairs, engine and chassis repairs, and bodywork and painting; integrating digitalization and directly connecting to the showroom, reception area, and car care area. This model creates a seamless process, providing a convenient experience for customers.

Mr. Nguyen Quang Bao, General Director of THACO AUTO

According to THACO AUTO General Director Nguyen Quang Bao, “The inauguration of the first Mazda Flagship Showroom and the introduction of new premium Mazda products” is a continuation of Mazda’s strong development in Vietnam. THACO AUTO is committed to accompanying the Mazda Group in maintaining its position and promoting the sustainable development of the Mazda brand in the Vietnamese market.

At the event, THACO AUTO also introduced a new range of premium Mazda products including the CX-60, CX-90, New CX-5, and MX-5. The CX-60 and CX-90 boast a powerful KODO design, luxurious interior, intelligent personalization features, and are equipped with SkyActiv 3.3 Turbo MHEV and 2.5 PHEV engines, AWD, and have achieved a global 5-star safety rating.

Mazda CX-60

Mazda CX-60 Interior

The new CX-5 – the next-generation SUV recently launched in Europe – boasts a sophisticated design, a 15.6-inch infotainment screen, a 2.5L engine, optional AWD, and the new i-Activsense safety package.

According to the plan, the Mazda CX-60 and CX-90 will be distributed from April 2026; the new CX-5 will be launched in the Vietnamese market in November 2026.

In the next phase, THACO AUTO will continue to launch the Mazda Flagship Sala Showroom in Ho Chi Minh City in 2026, expand to Hanoi , and complete the new brand identity transition across the entire system in 2027.

Mazda CX-90

Mazda CX-90 Interior

Mazda is an automotive brand over 100 years old, renowned for its KODO design philosophy, SkyActiv technology, and core value of "Human-Centric" - putting people at the center.

The partnership between THACO AUTO and Mazda Corporation began in 2011, ushering in a period of strong and sustainable growth in Vietnam. To date, more than 310,000 Mazda vehicles have been delivered to customers nationwide. A network of over 110 showrooms and service centers meeting international standards helps maintain the highest quality of operation, vehicle maintenance, and customer experience.

Mazda MX-5

In its global strategy, Mazda is transforming itself into a premium Japanese automotive brand with luxurious interiors and a new generation product range. The launch of the first Mazda Flagship in Vietnam is a crucial step in realizing this strategy.

Vietnam.vn