The market for Lunar New Year calendars 2025

As the Lunar New Year of the Year of the Snake 2025 approaches, calendar distribution points, bookstores, stationery shops, grocery stores, and markets throughout the province are ablaze with the vibrant colors of various types of calendars—desk calendars, wall calendars, sheet calendars, block calendars, etc.—in a wide variety of designs and sizes.

Lunar New Year calendars for 2025 are widely available at stalls in the Central Market of Viet Tri City.

Observations in Viet Tri city show that the 2025 Lunar New Year calendars feature many unique and creative designs with messages conveyed through various themes, closely related to daily life, from reputable publishers such as: Science and Technology Publishing House; Thang Long, Van Xuan, Agriculture , Hong Duc... Regarding prices, this year's Lunar New Year calendar prices are not higher than last year. Specifically, desk calendars cost from 35,000-50,000 VND/book, block calendars range from 150,000 - 500,000 VND/book, depending on size, design and style; desk calendars cost 130,000 - 200,000 VND/book...

At ZOZO Viet Tri bookstore, large, extra-large, and super-extra-large calendars are printed with sharp, eye-catching images, featuring the characteristic red color and various themes such as: Prosperity and Glory, Good Fortune, Colors of Vietnam, Flowers and Stones, Spring Blessings, and Happy New Year. Ms. Kieu Thi Thu Phuong, owner of ZOZO Viet Tri bookstore, said: "Due to the seasonal nature of Tet calendar sales, which are concentrated in the days leading up to and a few days after the Gregorian New Year, the bookstore bases its inventory on the demand for Tet calendars from previous years, along with surveying customer needs, to import just the right quantity to avoid unsold stock."

Taking advantage of her lunch break on the last day of 2024, Ms. Nguyen Xuan Thuy, from Gia Cam ward, Viet Tri city, was looking to buy a desk calendar to jot down necessary tasks. Ms. Thuy shared: "With the nature of my work related to tourism , I always need a desk calendar to easily keep track of and organize my work time effectively, and to note down tasks that need to be done. Thanks to the habit of using a desk calendar, I can easily keep track of my work and avoid missing tasks due to forgetfulness. Besides, I can easily save my old calendar and review the information when needed."

For many, a desk calendar is an important tool for work, but for Mrs. Hoang Thi Tuyet, 70 years old, from Minh Phuong ward, Viet Tri city, the thickness of the Lunar New Year calendar is seen as a measure of the length of time. On the last day of the year, looking up at the calendar hanging on the wall, she fondly remembers the things she accomplished in the past year and is ready to hang up the new calendar she bought, hoping for good health and a year filled with joy and family reunions with her children and grandchildren.

The 2025 Lunar New Year calendar features unique designs and comes in a variety of sizes.

Ms. Tuyet shared: "For many years, I've checked the calendar every morning as a habit. Each year, the Lunar New Year calendar is improved, with more meticulous attention to detail in terms of materials, images, and colors. The numbers and information on the calendar are also easier to understand and remember. In addition, the calendar also features many folk songs, proverbs, and fables... containing life lessons, profound human values, and very practical messages."

It can be seen that, over time, the Lunar New Year calendar has retained its profound traditional cultural value. However, assessing the Lunar New Year market in 2025, many publishers, bookstores, stationery shops, etc., believe that the Lunar New Year calendar market in recent years, not just in 2025, has been somewhat quieter than before.

Explaining the reason, Ms. Vu Thi Thanh Xuan - Store Manager of Tu Chon Bookstore, Hung Vuong Street, Gia Cam Ward, Viet Tri City, a major calendar distributor in Viet Tri City, said: Currently, many schools, agencies, units, banks, and businesses tend to use Tet calendars as gifts for staff, employees, and customers at the beginning of the new year. Along with that, with the explosion of digital technology , many Tet calendar designs are heavily promoted on e-commerce sites such as Shopee, Lazada, Tiki, and other websites specializing in selling calendars... with affordable prices and fast delivery. This convenience has also somewhat narrowed the market for traditional calendars.

Furthermore, in the digital age, smart devices such as phones, computers, televisions, and watches all integrate calendar features for user convenience. This is also considered a factor affecting the consumption of calendars this year.

Although the 2025 calendar market is somewhat less vibrant than in previous years, hanging Tet calendars is still considered a beautiful cultural tradition for many Vietnamese families. It serves as a decorative item, a cultural and intellectual bridge between the past and present, and embodies a profound humanistic love for humanity, homeland, and Vietnam. Regardless of the version or style, Tet calendars always retain their traditional value, becoming a measure of time in people's lives and an indispensable spiritual gift every Tet holiday.

Ha Nhung

Source: https://baophutho.vn/thi-truong-lich-tet-2025-225624.htm