In March 2025, Tasco Ha Tinh Automobile Trading Co., Ltd. (Cam Binh commune) opened 2 car distribution dealerships: Geely, Lynk & Co of Chinese manufacturers. Within just 5 months of being present in the Ha Tinh market, this business has organized about 20 test drive events, promoting marketing programs to reach Ha Tinh customers.

The official launch of the two brands: Geely and Lynk&Co not only adds new options for Ha Tinh consumers but also contributes to the excitement of the mid-range and high-end car market. Up to now, Tasco Ha Tinh has sold nearly 80 cars of all kinds.
Mr. Nguyen Duc Dan - Sales Director of Tasco Ha Tinh Automobile Trading Company Limited said: “As a new brand in Ha Tinh, initially customers are unfamiliar with the two brands Geely and Lynk&Co. However, in the global market, these are all car brands that have affirmed their position. Tasco Ha Tinh's goal in 2025 is to achieve sales of more than 200 cars of all types of the two brands. In the last months of the year, we run many incentive programs such as: cash discount, registration fee reduction, free home charger for electric vehicles... to support customers and stimulate sales."

Also having just opened a dealership at Thach Long intersection, Thach Ha commune in May 2025, the Chinese electric car brand BYD Atto attracts a large number of young customers who love technology and green lifestyle. On average, each month, BYD Ha Tinh Showroom (PAT Ha Tinh Automobile Joint Stock Company) sells about 40 electric cars of all kinds.
Having just spent 756 million VND to buy a BYD M6 electric car, Mr. Nguyen Ngoc in Thach Ha commune said: “At first, I was a bit worried because this is a new brand in Vietnam. But after more than a month of use, I found the car to be quite stable, with many smart features and a reasonable price, helping me save significantly more than gasoline cars. I think the trend of using electric cars, including Chinese cars, will increase rapidly in the near future.”

With the emergence of new brands, the Ha Tinh auto market has recorded a rather vibrant buying and selling atmosphere. According to auto dealers, the rainy season is the “golden time” to stimulate sales because people’s demand for cars will increase.
At Ford Ha Tinh Showroom (Thach Ha Commune), during peak times, the unit welcomes dozens of customers coming to learn more, sign contracts, and receive car delivery. Since the beginning of the year, Ford Ha Tinh has sold more than 500 cars of all kinds, thereby achieving revenue of about 400 billion VND.
Mr. Nguyen Ngoc Nam - Sales Director of PGS Ha Tinh Investment Co., Ltd. said: “In the first months of the year, the dealer set an average target of selling 70 - 80 cars/month. Since August, judging that the market has improved, the dealer has raised the target to 90 - 100 cars/month. To achieve the set sales target, we are implementing a promotional program to support 50 - 100% of registration fees depending on the type of car, with free accessories. In addition, the dealer also promotes marketing, organizes events to launch new versions, improves the quality of repair services... to attract more and more Ha Tinh customers interested in using Ford products”.

According to data from car manufacturers in Ha Tinh, VinFast is currently the brand with the largest market share (accounting for nearly 21%), followed by Toyota (nearly 17%), Hyundai (nearly 15%), Ford (nearly 11%)...
Up to now, there are nearly 35 automobile dealers in Ha Tinh; many of which have just opened since the beginning of the year. The appearance of many dealers and many major automobile brands worldwide helps Ha Tinh people have more diverse choices and easier access to modern, affordable cars. This will be a "new breeze" bringing excitement to the Ha Tinh automobile market in the remaining months of 2025.
Source: https://baohatinh.vn/thi-truong-o-to-ha-tinh-soi-dong-post294043.html
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