Drive business growth with AI technology

In Vietnam, 93% of businesses have applied at least one AI tool to communicate and approach customers, showing a high level of readiness to accept technological innovation. At the Meta Marketing Summit 2025 event on May 8, Meta officially introduced a series of new AI solutions to support Vietnamese businesses to expand their growth potential in the digital economy.

“Consumers in Vietnam are setting a new global standard for the application of AI in their daily lives. Specifically, 15% of Vietnamese consumers said they use AI to search for shopping ideas for the holiday season, the highest rate among the surveyed markets. This not only shows the high level of consumer readiness to embrace innovation, but also opens up great opportunities for businesses to build personalized experiences based on AI. With a young, dynamic population and a rapidly growing economy, I believe Vietnam has great potential to become a leading country in harnessing the power of AI for business growth and innovation,” said Mr. Benjamin Joe, Vice President of Southeast Asia at Meta.

Experts discuss the potential of AI applications in businesses at the event.

Meta's latest AI solutions for Vietnamese businesses include:

Opportunity Score: A new tool that helps businesses evaluate and optimize the effectiveness of advertising campaigns in near real-time right in Ads Manager. In addition, the Advantage+ Leads Campaigns feature creates a lead file, helping businesses reduce cost per customer by 14% in initial tests.

Advantage+ Sales Campaigns: Thanks to AI optimization, this feature has recorded a 70% year-over-year usage growth, showing clear effectiveness in improving business results.

Transfer with Your Payment App: A new feature that allows customers to pay directly in Messenger through popular banking and e-wallet apps in Vietnam such as Techcombank and MoMo. This feature turns Messenger into a complete commerce channel, helping businesses increase customer satisfaction, reduce user abandonment during the purchase process, and improve conversion rates.

As of Q4 2024, more than 4 million advertisers globally were using at least one AI ad creation tool powered by Meta. A new study conducted in early 2024 found that advertisers in the Asia-Pacific region achieved an average return on ad spend (ROAS) of $3.47 for every $1 spent on advertising on Meta’s platform, up 15% from 2022. These numbers demonstrate the growing value of Meta’s proven AI solutions in improving marketing effectiveness.

Also at the event, Meta announced the launch of its own Meta AI app, a separate AI app powered by the Llama 4 model, opening up a more personalized AI experience. Users can now have uninterrupted conversations with Meta AI in a separate app, with the Discover Feed allowing them to discover and share commands that serve the creative process. Meta AI has been deeply and seamlessly integrated across WhatsApp, Messenger, Facebook, Instagram and the web version, making it easy for users to use the AI ​​assistant anytime, anywhere when needed.

Mr. Khoi Le, Country Director of Meta in Vietnam shared: “66% of Vietnamese businesses are using AI to communicate with customers and 63% use it to find new customers. This shows that AI is no longer a technology of the future, but has become an essential part of businesses' growth strategies. At Meta, we are committed to not only providing advanced AI solutions, but also accompanying Vietnamese businesses in the goal of personalizing customer experiences, optimizing performance and expanding business opportunities in the digital age."

Ha Phuong

Source: https://doanhnghiepvn.vn/kinh-te/kinh-doanh/thuc-day-tang-truong-kinh-doanh-voi-cong-nghe-ai/20250509044402455