Promoting reading culture in the community through the 'BookTok' campaign

In order to build reading habits and promote the development of reading culture in the community, while opening up many potential opportunities for the publishing industry, the Vietnam Publishing Association and TikTok Vietnam organized a signing ceremony and training on copyright protection and book market development on the TikTok platform for the period 2023 - 2025.

Vietnam Publishing Association and TikTok Vietnam held a signing ceremony on the morning of November 20.

The cooperation agreement between the Vietnam Publishing Association and TikTok Vietnam focuses on the following main contents: supporting the promotion of books and reading culture in Vietnam. Through the hashtag #BookTok, the Vietnam Publishing Association and TikTok Vietnam encourage content creators to continue to connect, spread and share the passion for books in the community.

Implementing a monthly “#BookTok Day” on the TikTok platform. The Vietnam Publishing Association encourages publishers, distributors and content creators on the platform to promote books on topics introduced each month to TikTok users, and at the same time build programs to sell books at preferential prices to readers.

Prevent the trading of counterfeit and pirated books on the platform, aiming to remove stores selling counterfeit and pirated books within 48 hours of receiving information from the Publishing Association.

Organize training programs on effectively exploiting TikTok Shop. Thereby, helping publishers and distributors grasp opportunities and effectively exploit the potential of TikTok Shop. At the same time, helping readers to buy genuine books directly from publishers, book distributors and book companies.

Speaking at the signing ceremony, Mr. Nguyen Nguyen, Vice President of the Vietnam Publishing Association, Director of the Department of Publishing, Printing and Distribution (Ministry of Information and Communications), said: “In Vietnam, digital transformation has brought about increasingly clear changes in the stages of publishing, communication and distribution. Although it brings great opportunities, digital transformation also poses challenges to the publishing industry in terms of the digital transformation capacity of publishers and distributors.

Therefore, the cooperation program between the Vietnam Publishing Association and the TikTok platform will be the key to opening up many potential opportunities for the publishing industry to continue its role and mission of spreading reading culture to the entire community."

Source link: https://thanhnien.vn/thuc-day-van-hoa-doc-trong-cong-dong-thong-qua-chien-dich-booktok-185231120114155124.htm