Cash flow potential from the shophouses at the base of The Pathway Sam Son.

In the tourism sector, investing in infrastructure, innovating products, and enhancing the visitor experience always create a strong attraction for tourists. The beach square in Sam Son – the "Northern coastal tourism capital" – has become a must-visit destination for tourists in recent years. Therefore, as the 2026 beach tourism season officially begins, The Pathway shophouses located at the beach square are highly sought after by investors.

The true price of "scarcity"

In economics , value is determined by scarcity. In Sam Son, thousands more condotels or resort villas could be built in the surrounding areas, but it would be impossible to create a second one called a "Beachfront Square frontage."

The Pathway boasts a prime location, situated right on the beachfront square.

This is not just an ordinary road, but a major commercial boulevard, one of the largest in Vietnam, directly connecting to the 2.6km long, 120m wide Dong Son Boulevard. According to the plan, this will be the venue for year-round festivals, cultural events, and tourism in Sam Son. It is estimated that in 2026, the Sam Son beach tourism festival will attract over 10,000 visitors – a huge number demonstrating the popularity of the beachfront location, guaranteeing the shophouses here a massive customer flow without requiring excessive marketing costs. For the F&B or service industry, "traffic is money," and The Pathway naturally possesses this resource.

An estimated 10,000 tourists are expected to attend the Sam Son Beach Tourism Festival 2026.

Not only is it situated in a prime location with abundant customer traffic, The Pathway Shophouses also boast an extremely limited number of units: only 16 units for Tower P1. Consider this simple calculation: With thousands of residents in the apartment tower and millions of tourists flocking to the plaza each year, but only 16 commercial spaces to meet all the dining, shopping, and high-end service needs – that's the scarcity that The Pathway Shophouses offer future owners.

The Pathway ground-floor shophouses are limited to only 16 units.

In particular, the Shophouses at The Pathway base boast long-term legal ownership – a rare feature in today's coastal commercial real estate market. This not only provides peace of mind in business operations but also ensures the property maintains its attractiveness and potential for value appreciation over time.

Diverse business models within the commercial and service ecosystem.

With a 3.9m high ceiling on the first floor and a 3.5m high ceiling on the second floor, and a private elevator for the second floor, it's convenient for business, operation, or rental. The luxurious floor-to-ceiling glass facade and spacious sidewalk allow owners to flexibly develop various high-end business models. This is not just a place to sell, but a space to experience a lifestyle.

• Branded F&B chains: Eye-catching coffee shops and multinational restaurants attract huge crowds from the square.

• Wellness & Beauty Services: High-end spas, clinics, and modern gyms cater to the beauty and health needs of elite residents.

• Convenience Stores & Showrooms: Fashion brands, jewelry showrooms, or upscale mini-supermarkets catering to shopping needs "right at your doorstep".

This diversity keeps the podium area bustling, creating an "all-in-one" ecosystem that attracts customers to return repeatedly.

Cash flow opportunities from Shophouses at the base of The Pathway Sam Son.

Looking at rental prices in Sam Son, prime locations on major roads in the central area are almost always in high demand, especially during peak tourist season. This is precisely why The Pathway Shophouses are becoming a sought-after investment opportunity.

Featuring a modern two-story design and private elevator, these shophouses easily accommodate a variety of business models: restaurants, cafes, spas, showrooms, fashion boutiques, or high-end accommodation chains. This design not only optimizes operational functionality but also enhances customer experience and elevates long-term commercial value.

The Pathway Sam Son shophouses at the base of the building are ready for operation.

Similar projects by Sun Group (according to data from Batdongsan.com) in Ha Long see rental prices for ground-floor shophouses ranging from 30 to 80 million VND per month, depending on the size. In Da Nang, rental prices range from 35 to 100 million VND per month. In Phu Quoc, rental prices are currently between 30 and 60 million VND per month. With the strong growth in tourist numbers in Sam Son (over 9 million by 2025), occupancy rates and rental prices there are projected to be very promising.

At this projected price, the shophouses at The Pathway are not only a long-term asset but also an attractive "cash-generating machine" in the heart of the most vibrant coastal tourist center in Northern Vietnam. Especially as residents of The Pathway apartment tower begin receiving their units and gradually forming an existing community, the demand for commercial services right at the base of the building is increasing. Meanwhile, the supply of shophouses at the base of high-end resort complexes in Sam Son remains extremely limited, opening up significant potential for both asset appreciation and sustainable business exploitation in the future.

The P1 building of The Pathway Sam Son has been completed and is officially welcoming residents to take possession.

Investing in The Pathway Shophouses is not just about investing in a business space, but about anticipating the infrastructure boom in Thanh Hoa's tourism capital. The prime location of The Pathway Shophouses ensures extremely high liquidity. With the beachfront square land already fully occupied, owning one of the few shophouses here is like owning a diamond that will appreciate in value over time.

Exclusive distributor:

Bac Bo Real Estate Joint Stock Company

Hotline: 0917 66 5151

Website: batdongsanbacbo.vn

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Source: https://baothanhhoa.vn/tiem-nang-dong-tien-tu-shophouse-khoi-de-the-pathway-sam-son-287550.htm