Tien Linh and Anh Vien join TCP Vietnam's meaningful campaign

Representatives of TCP Vietnam Company, Vietnam Youth Union Central Committee and National Volunteer Center at the inauguration ceremony of the project "Youth Sports Space - Replenishing energy, rejuvenating youth" in Can Tho

photo: linh nhi

TCP Vietnam's community initiatives

Recently, two social responsibility campaigns of TCP Vietnam - "Shining Vietnamese Willpower" and "Youth Sports Space - Replenishing Energy, Energizing Youth" - were honored to be named in the top 10 most influential CSR campaigns on social networks in the second half of 2024.

This affirms the success and influence of TCP Vietnam's community initiatives. The ranking is based on social media data from July to December 2024.

The Organizing Committee has set out strict evaluation criteria: Campaigns must ensure at least 3 social media activities including MV, minigame, KOLs, and press; at the same time use hashtags related to CSR and convey messages of positive value to the community.

Among hundreds of analyzed campaigns, "Shining Vietnamese Willpower" and "Youth Sports Space - Replenishing Energy, Energizing Youth" have made a special impression thanks to their humane, positive messages, wide-ranging implementation, as well as methodical and effective communication strategies.

Shining Vietnamese Willpower: Honoring 38 disabled people, spreading inspiration for positive living

"Shining Vietnamese Willpower" is an annual program organized by the Central Committee of the Vietnam Youth Union and TCP Vietnam Company to honor outstanding examples of disabled youth, and spread the spirit of positive living through inspirational stories of overcoming difficulties and rising up.

Mr. Nguyen Quang Hien Huy, General Director of TCP Vietnam at the "Shining Vietnamese Willpower 2024" award ceremony

Photo: Linh Nhi

In 2024, the "Shining Vietnamese Willpower" Program honored 38 outstanding examples of young people with disabilities who are resilient, have risen from adversity, and actively contribute to the community.

Youth Sports Space – Recharge, Rejuvenate Youth

With the goal of improving physical fitness, connecting the community and inspiring active living for young people, TCP Vietnam has coordinated with the Central Committee of the Vietnam Youth Union and the National Volunteer Center to implement the project "Youth Sports Space - Replenishing Energy, Energizing Youth" from September 2024.

Project "Youth Sports Space - Recharge energy, rejuvenate youth" in Dong Nai

photo: linh nhi

Each project has a minimum area of ​​1,000 m², designed to suit the needs of exercise and sports, including soccer fields, basketball, volleyball, badminton, pickleball and modern outdoor exercise equipment. By the end of 2024, there have been 9 completed projects in 9 provinces and cities including Ho Chi Minh City, Can Tho, Da Nang, Binh Duong, Thanh Hoa, Bac Ninh, Dong Nai, Bac Giang and Nghe An.

With the participation of prominent faces such as national athlete Tien Linh, swimmer Anh Vien..., the campaign has created a strong wave of participation from the community, promoting interest in health and sports among young people, highlighting the message of building a healthy and active lifestyle.

Having 2 TCP Vietnam campaigns honored in the top 10 most influential CSR campaigns on social networks in the second half of 2024 is a testament to the company's sustainable commitment to social and community responsibilities.

These initiatives not only help improve the quality of life but also create practical values ​​for the community, especially young people and people with disabilities, as well as create a foundation for sustainable development and improve the quality of life for the young generation of Vietnam.

Source: https://thanhnien.vn/tien-linh-anh-vien-cung-tham-gia-chien-dich-day-y-nghia-cua-tcp-viet-nam-185250514132443432.htm