In the first months of the year, Hue welcomed a large number of visitors to visit and experience.
Tourism is bustling since the beginning of the year
In the first 5 months of the year, Hue tourism recorded encouraging signs in terms of the number of visitors. In May alone, the number of visitors to Hue increased by nearly 85.5% compared to the same period last year, a sharp increase that shows the growing attractiveness of the heritage city.
In fact, unlike every year, Hue tourism has been bustling since the beginning of the year when many activities of the National Tourism Year and Hue Festival 2025 took place. The local tourism "picture" is bright when in the first 5 months of the year, Hue welcomed more than 2.7 million visitors, an increase of more than 67% over the same period last year. Of which, the number of international visitors is estimated at nearly 1.1 million, an impressive number proving the influence of the tourism promotion programs that the city has implemented. Tourism revenue from the beginning of the year is estimated at over 5,000 billion VND, an increase of 55%, contributing significantly to the GRDP growth of the whole city.
According to the Department of Tourism, the goal for 2025 is for Hue tourism to welcome 5.5 - 6 million visitors, and the expectation is even greater when programs and events are successfully organized, attracting a large number of visitors to Hue. It is estimated that in the first 6 months of the year, Hue will welcome more than 3.3 million visitors, including more than 1.2 million international visitors.
Many tourism activities are organized as opportunities to promote destinations and attract visitors.
According to Mr. Hoang Phuoc Nhat, Deputy Director of the Department of Tourism, the actual numbers of visitors are encouraging signs. Normally, the peak season for domestic visitors starts from April, and the peak period for international visitors is around September - October. This shows that in the coming months, the opportunity for Hue to soon reach the target milestone of the number of visitors for the year is very high.
Director of the Department of Tourism Tran Thi Hoai Tram said that Hue City was chosen as the host of the National Tourism Year 2025, which is an opportunity for the tourism industry of the ancient capital to connect and make its mark, exploiting all potentials and advantages, contributing to promoting tourism development, becoming a spearhead economic sector of the city. Organizing the National Tourism Year - Hue 2025 is of great significance in the process of building Hue City to develop sustainably on the basis of preserving and promoting the values of the ancient capital's heritage and Hue's cultural identity, with cultural, heritage, ecological, landscape, environmentally friendly and smart characteristics. This is also an opportunity to apply solutions, promote tourism development, increase the number of visitors, visitor spending and extend the length of stay of visitors, creating a step of growth, comprehensive development of Hue tourism in terms of scale and quality of services, quantity and structure of tourists to ensure sustainability.
Promote solutions
Although Hue tourism is achieving many positive signals in many aspects, to achieve the set goals, especially the target of the number of visitors (5.5 - 6 million); total revenue from tourism of about 11,000 - 12,000 billion VND; creating momentum for growth in the following years, meeting the requirements of accelerated development, breakthrough of the tourism industry in line with the development roadmap of the economy in the era of national development, local authorities and the tourism industry still have a lot of work to do.
According to the leader of the Department of Tourism, the People's Committee of Hue City has issued a plan to implement a tourism stimulus program in 2025. Many programs and activities will be implemented, including activities to stimulate demand and attract tourists through programs, events, and festivals. In particular, this year, the People's Committee of Hue City and the local tourism industry will coordinate with the Vietnam National Administration of Tourism to organize foreign promotion activities, especially key markets in European countries, including France, Italy, Switzerland, Poland, the Czech Republic, and Germany. In addition, there will also be tourism promotion activities in some countries in Southeast Asia and some other markets.
Localities come to Hue to cooperate and develop tourism together.
In 2025, the tourism industry will link destinations and service products to create stimulus packages for tourists. In particular, localities, associations, and businesses will focus on building and selling tourism product packages associated with the characteristics of Hue tourism such as: Cultural and heritage tourism product packages associated with strengths in tangible and intangible heritage; culinary tourism product packages; exploiting the quintessence of Hue culinary culture; golf tourism product packages, associated with programs to visit cultural heritages and scenic spots in Hue; ecological, agricultural, and rural tourism product packages suitable for the development trend of green tourism, sustainable tourism, and community tourism; other tourism product packages, or linking 2 or more destinations in a program for tourists, ensuring the development of new and diverse tourism products and improving service quality.
The tourism industry is also encouraging units to produce products and items with advantages and uniqueness that bear the local identity (such as OCOP products) as gifts and souvenirs for tourists. Linking businesses in the tourism product and service supply chain.
With many activities of the National Tourism Year, Hue will invest and focus heavily on communication work, promoting the brand, image, and potential of Hue city on domestic and foreign media platforms and channels: CNN, Vietnam Television, social networking sites, domestic Fanpages, taking advantage of the participation of KOLs to increase the spread...
According to Hue Today Online
Source: https://bvhttdl.gov.vn/tin-hieu-vui-tu-nam-du-lich-quoc-gia-hue-2025-20250618144225471.htm
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