Honoring the national cultural traditions.

Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week in the Year of the Snake 2025

The Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week in the year of the Snake (2025) is a particularly significant event. It not only expresses reverence and gratitude for the merits of the Hung Kings but also serves as an opportunity to introduce and promote the image of Phu Tho – a land rich in historical and cultural traditions – while affirming its tourism development potential. It is also a chance to honor the cultural values ​​of the Hung Kings era, connect communities, and attract the attention of people nationwide as well as international tourists.

On this occasion, Phu Tho Newspaper conducted an interview with Comrade Nguyen Huy Ngoc - Vice Chairman of the Provincial People's Committee, Head of the Organizing Committee for the Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week 2025, on related issues.

Descendants of Lac and Hong return to their roots. Photo: Phuong Thanh

PV: Mr. Vice Chairman of the Provincial People's Committee, Head of the Organizing Committee for the Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week 2025, with the honor and responsibility of representing the people nationwide in overseeing the mausoleums and temples, and offering incense and worship to our ancestors in the ancestral land, how has the province organized the festival in recent years to aim for a model festival for the whole country?

Comrade Nguyen Huy Ngoc: Phu Tho, the ancestral land of the Vietnamese nation, is proud to be the host of the Hung Kings Commemoration Day - a major event for people nationwide and overseas Vietnamese to pay tribute to the merits of their ancestors. Every year, on the 10th day of the 3rd lunar month, Phu Tho province is honored to welcome millions of visitors from all over the country to offer incense and remember the Hung Kings. With continuous efforts, Phu Tho has elevated the organization of the Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week into an exemplary, solemn festival, deeply rooted in national identity.

This year's Hung Kings Commemoration Day and Ancestral Land Culture and Tourism Week promises to attract a large number of people and tourists from all over, especially with workers having three consecutive days off. The event will feature many unique activities, vividly recreating the culture of the Hung Kings era, while inheriting and promoting traditional values ​​in contemporary society.

The Hung Kings Commemoration Ceremony was held solemnly and respectfully according to national customs, with the ritual of offering incense and flowers by delegations from the Party and State, along with a large number of people from all over the country. In addition, a series of cultural, sports , and tourism activities during the Hung Kings Commemoration Week in 2025 will be vibrant and deeply rooted in the identity of the ancestral land. The event not only provides opportunities for tourists to experience and explore cultural heritage but also contributes to widely promoting the historical, cultural, and human image of Phu Tho – a land rich in tourism potential.

Currently, preparations for the Hung Kings Commemoration Day are being urgently implemented to ensure a safe and civilized festival. Relevant agencies and units are focusing on completing all aspects, from infrastructure and developing detailed programs for cultural, artistic, and sports activities, to implementing plans to ensure security, order, and traffic safety. At the same time, disease prevention and control, and environmental sanitation are also being prioritized, ready to welcome people from all over the country to offer incense and pay respects to the ancestors in a solemn and respectful atmosphere.

Phu Tho province has directed relevant agencies and units to strengthen planning and reorganize the system of shops and service points in the historical site area to ensure aesthetics and civility. At the same time, it is intensifying inspections and strictly handling violations in business activities, especially during the festival period.

Tourism management is also emphasized, with requirements for tourist areas, attractions, and service businesses in the area to upgrade facilities, improve the environmental landscape, enhance product quality, and ensure security and safety conditions to best serve tourists participating in the Hung Kings Commemoration Day and the Hung Kings' Cultural and Tourism Week in 2025.

Propaganda activities have been intensified to raise community awareness of the sacred significance of the festival, to awaken national pride and responsibility for preserving culture. In particular, the province focuses on promoting the cultural values ​​of the Hung King era, while guiding residents and tourists to practice civilized behavior, voluntarily maintain security and order, keep the environment clean, and adhere to the code of conduct during the festival.

Aiming to build a model festival nationwide, the People's Committee of Phu Tho province has directed departments, agencies, and localities to implement comprehensive solutions to ensure safety and civility. Particular emphasis is placed on preventing traffic congestion and preventing businesses from arbitrarily increasing prices or overcharging tourists. Service businesses must publicly display prices and ensure transparency. Furthermore, the province is resolutely preventing homeless people from affecting the solemn image of the festival, while maintaining order and minimizing crowding and pushing, creating conditions for people nationwide to participate in the festival safely and respectfully.

PV: Comrade, could you please tell us what new features the Hung Kings Commemoration Day and the Ancestral Land Culture Week in 2025 will attract tourists to the Ancestral Land?

Comrade Nguyen Huy Ngoc: Besides traditional activities, the Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week in 2025 will have many new features, promising to bring unique experiences for locals and tourists.

A special highlight is the opening art program of the Ancestral Land Culture and Tourism Week, themed "Echoes of the Roots," taking place on the evening of March 1st (Lunar Calendar) at Hung Vuong Square. From March 1st to 9th (Lunar Calendar), Van Lang Park will become a vibrant cultural space with a series of nighttime art programs for the people and tourists. Highlights include: Xoan singing performances by Xoan singing and folk music clubs, public art performances, exchanges with youth dance groups, guitar bands, folk dance clubs, and the art program "Returning to the Festival City." Particularly, on the evening of March 9th (Lunar Calendar), there will be a high-altitude fireworks display over Van Lang Park lake, creating a dazzling highlight to conclude the colorful series of artistic activities. In addition, the "Colorful Tourism of the Ancestral Land - Phu Tho 2025" program will also be organized, contributing to enriching the experience for tourists and enhancing the attractiveness of the festival.

Besides cultural activities, this year's festival also features many sports events, creating a vibrant and meaningful playground, including: the "Remembering the Source" Golf Tournament - Phu Tho 2025, the Martial Arts Festival focusing on the Ancestral Roots, the "Returning to the Source" Marathon 2025... These activities not only contribute to promoting the image of the Ancestral Land but also spread the spirit of solidarity and community cohesion through sports and culture.

PV: Comrade, the Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week in the year of the Snake (2025) is a great opportunity for Phu Tho province to promote its culture and people. What solutions will the Organizing Committee implement to enhance communication and promotion of this year's festival and Ancestral Land Culture and Tourism Week?

Comrade Nguyen Huy Ngoc: The Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week in the year of the Snake 2025 is an event of special significance, not only expressing reverence and gratitude for the merits of the Hung Kings but also providing an opportunity to introduce and promote the image of Phu Tho - a land rich in historical and cultural traditions, while affirming its tourism development potential. It is also an occasion to honor the cultural values ​​of the Hung Kings era, connect the community, and attract the attention of people nationwide as well as international tourists.

To widely promote the event, the Organizing Committee proactively developed a well-structured communication plan and implemented a variety of rich and diverse promotional activities. Communication efforts were intensified through mass media, electronic portals/websites, publications, documents, and social media platforms of agencies, units, and localities. Simultaneously, Phu Tho province also organized visual propaganda through banners, billboards, posters, national flags, and electronic screens at various agencies and units.

In addition, communication activities are integrated into cultural and artistic events such as exhibitions, art performances, documentary film screenings, and sports competitions, creating a vibrant cultural experience for the people and tourists. In particular, the Organizing Committee encourages every resident of Phu Tho, as well as tourists visiting the ancestral land, to actively share and spread images of Phu Tho on social media, contributing to promoting the beauty of the land and people of this region.

From the beginning of March 2025, Phu Tho province organized a press conference to provide official information about the Hung Kings Commemoration Day and the Hung Kings' Cultural and Tourism Week, while also introducing Phu Tho's tourism potential. The event attracted nearly 40 reporters from 30 media outlets, contributing to the widespread dissemination of information to the public. Throughout the festival, the province will establish a Press Center to receive applications, issue press passes, provide official information, and support reporters in covering the event.

Recognizing the role of the event not only as a cultural tribute and promotion but also as a great opportunity to boost tourism, the People's Committee of Phu Tho province has directed increased cooperation and linkages with tourism companies and travel agencies to develop tours and routes connected with the Ancestral Land Culture and Tourism Week. Through this, visitors can not only participate in festival activities but also have the opportunity to experience unique cultural values, explore scenic spots and historical relics in the land of the nation's origins.

With thorough preparation, the Hung Kings Commemoration Day and the Ancestral Land Culture and Tourism Week in the year of the Snake 2025 promise to bring a solemn, meaningful, and attractive festival space, contributing to honoring the national cultural traditions and creating momentum for the strong development of Phu Tho tourism.

National Assembly - Ngoc Tuan (compiled)

Source: https://baophutho.vn/ton-vinh-truyen-thong-van-hoa-dan-toc-230372.htm