Tran Thanh's bad luck

After leading for many days, Tran Thanh's "The Four Revengeful" no longer holds the top spot in the box office race. The project was unexpectedly overtaken by Thu Trang's "Billion Dollar Kiss" due to a wave of criticism and the rival team's effective promotional strategy.

The course of the match Lunar New Year films This year is becoming more exciting than ever. After many days of leading and setting sales records, The Four Revengeful Ones It seemed as though there were no rivals in the box office race.

However, the work was unexpectedly criticized. The billion-dollar kiss Thu Trang They were overtaken, and had to drop to second place in the rankings. Box Office Vietnam (Independent box office observer unit).

This is the result of an effective promotional campaign by Thu Trang's team. They knew how to seize the opportunity when The Four Revengeful Ones Its appeal is gradually fading after several days of release, and it is facing a strong wave of criticism.

Thu Trang's golden opportunity

The Four Revengeful Ones is the fourth feature film. Tran Thanh He's sitting in the director's chair, and this project also brings together the most celebrities in the series of films scheduled for release during the 2025 Lunar New Year.

As expected, the film immediately topped the box office race upon its release, setting a record. Vietnamese films It reached the 100 billion VND mark faster than any other in history, and then quickly surpassed 200 billion VND.

Unfortunately, the film faced a wave of heavy criticism, being slammed for many factors including superficial content, flawed script, and uncreative directing style... Some even said that watching Tran Thanh's film was a waste of time and demanded a refund for their tickets.

Tran Thanh's four villainous characters are facing a wave of fierce criticism.

Tran Thanh's bad luck turned into a golden opportunity for Thu Trang. Amidst the wave of criticism... The Four Revengeful Ones, Many viewers were skeptical and decided not to put their faith in the project helmed by Tran Thanh. Instead, they chose to buy tickets. Billion-dollar kiss as a safe way to entertain oneself.

Thu Trang and her team are also implementing a massive promotional strategy to generate buzz for the film. The cast is constantly going on cinetours (interacting with viewers in theaters) to connect with the audience and expand the film's reach.

The "seeding" strategy was also effectively utilized. Numerous articles and positive reviews on social media created a positive word-of-mouth effect, contributing to increased box office revenue and solidifying the brand's position. Billion-dollar kiss in this year's Lunar New Year film race.

On TikTok, many viewers also didn't hesitate to post videos about the film. Viewers seemed amused by the production team's clever tactic of creating multiple endings to the story, aiming to "follow the trending blindfold tearing" challenge.

Some viewers even declared they would go see the movie multiple times to fully enjoy all the endings.

The team's shrewd planning helped the film achieve a spectacular breakthrough on the box office charts. On February 6th, the number of screenings of Billion-dollar kiss The number of screenings has doubled since the first day, from around 1,600 to over 3,700.

As a result, the film quickly turned the tables and defeated them. The Four Revengeful Ones by Tran Thanh.

The billion-dollar kiss is taking advantage of the opportunity to increase revenue.

Is the film quality really good?

Of the three Vietnamese films released during Tet this year, Billion-dollar kiss This project received the least attention when it was announced. This was partly because it was Thu Trang's debut feature film, and partly because the main actors were not particularly prominent or had the charisma of a star.

Billion-dollar kiss This demonstrates Thu Trang's commendable effort in her directorial debut. She invested in the script, actors, and setting to create a polished work that is just good enough to avoid being labeled a "disaster."

Thu Trang also took on many other roles, including producing and playing a significant part in the film.

However, the film still has several easily recognizable flaws. The script uses familiar motifs of Vietnamese films, incorporating many cheap comedic elements to generate laughter, and includes many simple plot twists, sometimes making the story feel forced.

The team also attempted to create multiple endings for the film, releasing it in IMAX format – a premium standard usually reserved for blockbusters. However, these elements were merely for show, serving promotional purposes rather than being truly effective.

acting of Miss In the Vietnam Peace 2022 show , Doan Thien An and male comedians Le Xuan Tien and Ma Ran Do were not particularly outstanding, and even seemed somewhat overshadowed by established comedians like Thu Trang, Tien Luat, and Vo Tan Phat.

Thu Trang's films also have many limitations.

When it was first launched, Billion-dollar kiss It didn't receive a very positive reaction. The film was beaten by its competitors. The Four Revengeful Ones They were knocked out in the box office race with significantly fewer screenings, fewer tickets sold, and lower occupancy rates.

The film has been consistently criticized for its bland script and some of its comedic elements being outdated and unoriginal.

Therefore, the Billion-dollar kiss This comeback was a real surprise in this year's Lunar New Year film season. This shift not only made the box office race more exciting but also helped solidify Thu Trang's position in the film industry.

This also shows that audience tastes are constantly changing. At the same time, the success or failure of each film depends not only on the director's and actors' reputations, but also on the marketing strategy of the production team.

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