Why was Mourinho compensated up to 99 million pounds?

Mourinho is more than just a football coach. He is a media phenomenon.

This record figure not only reflects a tumultuous career, but also shows how Mourinho has turned both success and failure into assets.

The Mourinho brand - when presence also has value

The biggest question surrounding Mourinho is not why he was sacked so many times, but why he pocketed huge compensation every time he left. The answer lies in the brand.

Mourinho is more than just a football coach. He is a media phenomenon. At any team, Mourinho's presence is synonymous with a wave of attention: from the media to fans around the world. He knows how to create a story, how to heat up the stage, and that is why clubs are willing to pay high prices to bring him to the team.

A contract with Mourinho usually comes with clear “insurance” clauses, ensuring high salaries and compensation. This helps him maintain his position, but also forces clubs to accept payment if they want to end their cooperation. When the relationship breaks down, paying is the only way for both parties to leave “peacefully”.

At any team, Mourinho's appearance means a wave of attention: from the media to global fans.

There is one obvious commonality: Mourinho is often appointed during periods of crisis for his team. Chelsea, Real Madrid, Manchester United, Tottenham and Fenerbahçe all sought him out when they needed someone with a prestigious trophy record and a strong personality to revive their team.

In such a situation, the board of directors often makes concessions in contract negotiations. The power lies in Mourinho’s hands. Therefore, he always enters the club with a “shield” of contracts, and when he leaves, the owners are forced to spend a lot of money to save face.

Mourinho is not a “lucky man” who lives on compensation. His career is associated with resounding achievements: Champions League titles with Porto (2004) and Inter Milan (2010), three Premier League titles with Chelsea, a historic La Liga with Real Madrid in 2012, or the Europa League and League Cup double with Manchester United.

His “concrete” tactics once became an obsession in Europe: disciplined defense, lightning-fast attacks, effective results. Mourinho is one of the coaches who shaped the style of football in the early 21st century.

But the tragedy always repeats itself. He often starts with titles and momentum, but as time goes on, conflicts increase: with players, with the board, even with the media. The “third season curse” becomes a familiar phrase every time Mourinho takes the hot seat. And the ending never changes: a broken team, a divided dressing room, and a generous compensation package waiting.

The Art of Breaking Up – A Distinctive Heritage

The total £99m compensation Mourinho received was an incredible record. But it was about more than just money. It reflected the distinct legacy Mourinho left on modern football.

Mourinho is not a “lucky person” living off compensation. His career is associated with resounding achievements.

In an era where coaches are global stars, Mourinho has shown that coaching is not just about tactics or titles. It is also a game of branding, power, negotiation skills and image management.

In one sense, Mourinho has turned his dismissal – a career blemish – into a survival strategy. Each time he leaves his job, he comes out with a new chapter on his resume, and a hefty compensation package. It is both a personal triumph and a warning to clubs: in times of crisis, the price of trust can sometimes be many times more expensive than its actual value.

At 62, Mourinho may no longer be a top tactical coach, but he remains one of the most influential figures in modern football. No one can deny his talent, but no one can ignore the fact that he has turned farewells into his own mark, into an “art of farewell” that is hard to match.

The £99 million compensation figure is a record that is hard to break, a testament to Mourinho’s “special” personality. From Champions League hero to icon of conflict, from Chelsea’s “Special One” to world football’s “compensation legend”, Mourinho always knows how to make his name mentioned – whether at the top or when he walks through the door of farewell.

Source: https://znews.vn/vi-sao-mourinho-duoc-boi-thuong-den-99-trieu-bang-post1581070.html