Why are films starring Khánh Vân and Minh Dự failing to attract audiences?

Việt Nam•04/07/2024

After one week in theaters, "The Most Beautiful Summer" only managed to rake in 2.5 billion VND. The film's ticket sales were sluggish, overshadowed by the influx of foreign films flooding Vietnamese cinemas.

Belonging to the coming-of-age school romance genre, The most beautiful summer The story revolves around a group of college friends from diverse backgrounds who coincidentally meet and become close. Together, they experience their college years filled with many memories.

However, misunderstandings and impulsive youthful anger led to an incident that caused the group to fall apart.

Poor home record

As one of the rare Vietnamese films released in July, director Vu Khac Tuan's film did not receive a positive reception from audiences in its home country. Officially released on June 28th, after a full week, the film has only grossed a small amount. 2.5 billion VND (Data from Box Office Vietnam).

Last weekend, The most beautiful summer earn The film grossed 1.6 billion VND , with nearly 18,000 tickets sold across 1,491 screenings. This means an average of only about 12 tickets were sold per screening – a very low achievement in its first week of release. The project, starring Minh Dự and Khánh Vân, didn't even make it into the top 5 highest-grossing films on the box office charts, lagging far behind many films that have been around for a while. Doraemon Grandma's inheritance good Inside Out 2...

On the morning of July 3rd, the film only grossed just over 100 million VND, not much more than its revenue target. Doraemon That's a lot, even though the number of screenings is 3.5 times that of the Japanese film.

The most beautiful summer season fades into obscurity right from the opening week.

Released at the same time as The most beautiful summer , horror movie A Silent Land: Day One He has now pocketed nearly 14 billion VND , more than five times the cost of Vu Khac Tuan's film.

Given its current earning rate, the film's journey at the box office is expected to be quite challenging. It's highly likely that... The most beautiful summer This will be the next Vietnamese film to leave theaters early due to poor ticket sales.

Why was the film met with indifference from audiences?

Like Knowledge - Znews As previously predicted, Vu Khac Tuan's brainchild had no chance of becoming a box office hit. The film was released at a time when Vietnamese cinema was cooling down, losing ground after a series of low-to-medium quality projects that resulted in losses for the producers, such as... Murder on the 4th floor or most recently Claws.

The most beautiful summer Once again, we have to go head-to-head with a Hollywood blockbuster. A Silent Land: Day One, With several regional films also being released at the same time, the number of screenings is somewhat limited. Not to mention the blockbusters that were popular in Vietnamese theaters in the weeks prior, such as... Inside Out 2 , Grandma's inheritance good Kowloon Walled City: Siege The hype hasn't died down significantly; it's still maintaining its popularity even after several days since its release.

Therefore, the appearance of The most beautiful summer Quite unremarkable, completely failing to make an impression on the public.

Acting is what redeems this flawed coming-of-age film.

However, the unfavorable release time wasn't the main reason why Vu Khac Tuan's film was met with indifference even in its home market. The film's content was criticized for lacking focus and having many flaws in the script and production. Belonging to the coming-of-age school romance genre, the school love story told was not very impressive or original.

The character development is also problematic, being both superficial and fraught with psychological contradictions, especially for the female characters. This raises serious questions about the screenwriter's perspective on women, as they behave erratically, lack defined ideals, and fail to take control of their own lives.

The film's setting is also quite chaotic. The lack of planning in the interwoven narrative between present and past makes the climax ineffective, leaving the viewer's emotions feeling incomplete. However, some shots and scenes are quite beautiful and visually appealing. In addition, the cast delivers solid performances, with Minh Dự's charm being particularly outstanding.

However, that is not enough to The most beautiful summer It failed to capture the audience's attention. As a result, the film didn't make an impact at the box office, getting lost amidst the influx of high-quality foreign films flooding the Vietnamese market.

Even the film's promotion lacked investment. As the release date approached, information about the film was scarce in the press, media, and social networks, resulting in low awareness. Many viewers were even unaware of its existence. The most beautiful summer at the theater.

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