A generation of Millennials used to know the tune "Who's wearing glasses, who's wearing platform shoes?" by heart whenever the Vinamilk ADM commercial aired on TV.
If you're a Millennial mom (born between 1981 and 1996), you probably memorized the Vinamilk ADM commercial from your childhood: the milk carton with the cheerful cow, the witty music, and the catchy slogan "Who wants glasses, who wants platform shoes?" became an icon for an entire generation of Vietnamese children. ADM is not just a milk product fortified with micronutrients, but also a symbol of childhood.
Back then, each carton of milk was not just nutrition, but also helped boost children's immunity so they could explore the world around them. From the "iconic" song in their mothers' hearts during their childhood, that story has now been continued on a bigger "stage" for children.
"The stage of dreams" continues in another generation.
Today's young generation has more "dream stages" than before; they can dream of becoming astronauts, football players, or even YouTubers with millions of views. But what never changes is that to dream big, you need a healthy and strong body to pursue your dreams to the end.
With strong legs, your child will have the strength to chase the ball until the very last minute of the game. With sharp eyesight, your child will see the world wide open before them and confidently explore new things every day. With a strong immune system, your child will get sick less often, so they won't miss out on moments of learning, playing, and growing. Every nutrient provided today is a "brick" in building your child's journey to pursue their dreams tomorrow.
The period between 2 and 6 years old is one of the "golden times" to build a foundation for everything from height, weight, and immunity to eyesight and learning ability. Many young mothers have shared that raising children today is a journey that is both scientific and emotional. Mothers must constantly update their knowledge, know how to read and accurately understand the content on product labels, and carefully research each nutritional component to choose products that are both high-quality and suitable for their child's physical condition and preferences.
Among countless dairy products and processed foods, Vinamilk ADM is a brand that mothers can trust, not only because of its familiarity from childhood years, but also because its quality is constantly improved to keep up with the needs of today's generation.
More than just a childhood brand, Vinamilk ADM is now a trusted companion for mothers.
Even if children eat well and have sufficient meals, the risk of micronutrient deficiencies can still occur silently. Prolonged micronutrient deficiencies can affect immune system health, weight, and height in adulthood.
According to the results of the 2019-2020 National Nutrition Survey from the Ministry of Health, the rate of zinc deficiency in children aged 6-59 months is approximately 58%, a crucial micronutrient that helps boost immunity. This is why parents choose products fortified with this micronutrient for their children's supplementary meals. A supplementary meal between main meals, ensuring adequate micronutrient intake, especially zinc, is considered an effective solution to compensate for any gaps that main meals may not provide.
Understanding this, Vinamilk has continuously improved its ADM product line – transforming it from a childhood icon into a nutritional choice suitable for the needs of Vietnamese children today. Each compact carton of milk contains 23 essential micronutrients, supporting children's physical and intellectual development.
The combination of Calcium and Vitamin D3 helps build strong bones and supports height development in the early years of life. Vitamin A supports vision, keeping eyes bright and healthy, allowing for better observation as children begin their first lessons. Zinc and Selenium are nutrients that help boost immunity, reducing the risk of minor illnesses, so children can play and learn well every day. All of this is based on the recommended daily allowance for children aged 2-6, tailored to the physical condition and taste of Vietnamese children for better enjoyment and absorption.
Compact, convenient, and packed with essential micronutrients, a box of ADM in a backpack is not just nutrition, but also the peace of mind a mother gives her child every step of the way.
One brand, two generations, one shared belief.
If in the past, the image of the cow "selling glasses and platform shoes" was a symbol of a happy and healthy childhood, today, Vinamilk ADM has taken on a new role - "an inspiration for dreams to come true" in its latest TV commercial. Whether your child wants to become a mathematician, a football player, an astronaut, or an artist... I know that your child should be comprehensively prepared to pursue that dream.
Ms. PTMinh Thư (Ho Chi Minh City) shared, “In the past, my mother was happy just seeing a dairy cow on TV. But now, she wants her children not only to be happy but also healthy, intelligent, and confident enough to pursue their dreams.”
From its iconic childhood symbol, Vinamilk ADM continues to empower children during the crucial 2-6 year old stage, boosting their immunity, eyesight, and height development. Enduring through generations, ADM maintains its core spirit of "Holistic Nurturing - Reaching Dreams" in a fresh yet loving way.
Source: https://baohatinh.vn/vinamilk-adm-xung-danh-bieu-tuong-tuoi-tho-lien-the-he-post299727.html
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