VINFAST ORGANIZES THE CONTEST "CREATE A GREEN VIETNAM", HONORING BREAKTHROUGH MARKETING IDEAS

The “Building a Green Vietnam” contest aims to find breakthrough marketing ideas that can create a ripple effect and promote a strong green transformation in the community.

Vinfast

The contest requires contestants/teams to research and develop breakthrough marketing ideas that meet two key objectives: (1) promote green mobility trends in the community, spread the message about the trend of switching to environmentally friendly means of transport; and (2) increase brand awareness, consolidate the positive image and love for the VinFast brand in Vietnam and internationally.

This is an open playground for all citizens living in Vietnam, without age or profession restrictions. Candidates can participate individually or in groups (maximum 3 members), especially encouraging groups of students from universities specializing in economics , communications and technology. Candidates under 18 years old must have the consent and guarantee of a parent or legal guardian.

The contest officially starts on August 18, 2025. To participate, contestants/teams submit registration form at: https://forms.cloud.microsoft/r/JpTsrGcsFp, then submit entries as required by the Organizing Committee to email address: [email protected] by September 21, 2025. Each contestant/team can submit multiple entries, entries will only be considered valid when confirmed by the Organizing Committee via email.

The Preliminary Round will take place from September 22 to October 4, 2025. Contestants/teams will present their ideas in written form (maximum 2 pages), PDF or Powerpoint format (no more than 15 pages, optional), analyze the industry context, present creative ideas, propose implementation plans, estimate costs and determine performance measurement criteria (KPI).

The 30 best entries will be selected for the Semi-Final Round (from October 6 to October 13, 2025). Contestants/teams will continue to submit videos presenting their ideas, maximum 15 minutes in length, clarifying the practical implementation, creativity and value of the idea.

The 10 best entries will be selected to advance to the Final Round. In the final round, contestants/teams will have the opportunity to directly present, demonstrate feasibility and defend their ideas before a panel of judges who are leading experts in the fields of marketing, creativity, brand strategy and representatives of VinFast Company and Vingroup Corporation. The Final Round and Award Ceremony of the competition is scheduled to take place on October 26, 2025.

The total prize value for the winning contestant/team is up to more than 630 million VND, including: 01 Special Prize is 01 VinFast VF 3 electric car; 01 First Prize is 01 VinFast Theon S electric motorbike; and many other valuable prizes such as VinFast Vento Neo, Feliz Neo and Motio electric motorbikes.

Ms. Duong Thi Thu Trang, Deputy General Director of VinFast Global Sales, shared: “The Green Vietnam Competition is not just a playground, but a call to action. We believe in the creativity and breakthrough thinking of the young generation of Vietnam. Through the competition, VinFast hopes to find campaigns that are not only commercially effective but also have the ability to strongly inspire and create positive changes for the community. This is how we realize our mission of creating a green and sustainable transportation future for everyone.”

This is not only an opportunity for young talents to affirm their creativity but also a premise for VinFast to seek ideas and build breakthrough marketing campaigns, contributing to bringing the image of Vietnamese electric vehicles closer to the people and creating positive impacts on the environment and society.

For more information about the contest, please visit VinFast's official website: https://vinfastauto.com/vn_vi or contact customer service hotline 1900.23.23.89.

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PROGRAM/CONTEST RULES

“Building Green Vietnam”

I. PURPOSE

The contest aims to help VinFast increase brand awareness, affirm its pioneering role in the field of green transportation, and build a corporate image associated with innovation and sustainable development. By encouraging Vietnamese citizens to propose highly applicable communication ideas, the contest not only spreads the message of green living but also contributes to creating positive changes in social awareness of environmentally friendly vehicles.

II. CONTEST NAME: "Building a Green Vietnam" Contest

“Building” : Emphasizes practical action, starting to build, not just talking.
“Green Vietnam” : A big vision – green transformation is not just a personal goal, but for a sustainable, advanced nation.

II. TOPICS AND REQUIREMENTS OF THE CONTEST

Contest topics and requirements:

Research and develop marketing ideas with two key goals in mind:

Promote the green mobility trend in the community, spread the message calling on people nationwide to switch to environmentally friendly vehicles, with the companionship of the national electric vehicle brand - VinFast.
Enhance brand awareness, reinforce positive image and love for VinFast, and directly support the goal of expanding market share and increasing sales of VinFast cars in Vietnam and in the international market.

Time

Press release issued: 15/08 (Friday)
Time for receiving entries: August 18 (Monday) – September 21 (Sunday)
Preliminary Round: 22/09 (Monday) – 04/10 (Saturday)
- (*) Announcement of Top 30 results: October 5 (Sunday)
Semi-finals: 06/10 (Monday) – 13/10 (Monday)
- (*) Announcement of Top 10 results: October 19 (Sunday)
Final & Award Ceremony: 26/10 (Sunday)

How to register for the exam

Candidates fill out the registration form and submit their entries to the contest email address ([email protected]) from August 18, 2025 (Monday) to September 21, 2025 (Sunday).
Each individual/team is allowed to submit multiple entries during the contest period.
Eligible entries include:
- Candidate information: Full name, date of birth, hometown, ID number, contact address
- Guarantee Commitment from parent or guardian according to the form provided by the Organizing Committee (for candidates under 18 years old)
- Presentation of ideas as requested by the Organizing Committee
- Entries will only be considered valid when the contestant receives a confirmation email from the Organizing Committee.

Contest structure:

Preliminary Round (Form: Online): Candidates submit their ideas in written form (maximum 2 pages), PDF format and Powerpoint file no more than 15 pages (not required).

Contest entries must clarify the following content:

- Industry Context Analysis: Provides an overview of the market, consumer trends and communication opportunities.
- Creative Idea: Present core message and distinct point of difference.
- Implementation plan: Propose practical implementation methods on appropriate communication channels.
- Cost Estimate: Estimate a reasonable budget to run the campaign.
- Key Performance Indicators (KPIs): Identify specific and actionable metrics for measuring communication effectiveness.
Semi-final Round (Form: Online): Individuals/teams that make it to the Top 30 will continue to present their ideas online, maximum 15 minutes, clarifying practical implementation, creativity and communication value.
Final Round (Form: Offline): Top 10 individuals/teams will present directly to the Jury at VinFast Hai Phong Factory, with a Q&A session to defend their ideas and demonstrate the feasibility of their proposals.

III. JUDGING METHOD AND PRIZE STRUCTURE

Judging criteria: Maximum total score is 100 points

STT	Criteria	Criteria description	Maximum score
1	Contextual Analysis & Strategic Direction	Correctly assess market situation, competitors and consumer trends Clearly identify communication opportunities and challenges for products/brands	20
2	Creativity and idea messaging	New, different, inspiring ideas, clear messages, depth and ability to spread	25
3	Level of relevance to brand and communication goals	Clearly demonstrates the VinFast brand spirit: pioneering, sustainable, modern Closely linked to the proposed communication goals	15
4	Implementation plan and feasibility	The implementation plan has a clear, feasible roadmap, closely follows user behavior and has a risk control plan.	30
5	Budgeting & Performance Measurement	Reasonable cost estimate, clear and reasonable KPI proposal	10

Note: In case of equal scores, the exam selected to move on will be voted by the Board of Examiners.

Equal scores will be submitted to the Board of Judges for internal discussion.
Each judge votes by secret ballot or by vote which entry is more worthy of ranking.

Jury: The Jury consists of leaders of VinFast Company, Vingroup Corporation, and professional representatives from leading marketing companies and associations. The Jury will be the ultimate decision maker on the winning entries.
Gift structure:

STT	Present	Describe	Quantity	Value	Total value
1	Special Prize	E-voucher is redeemable for 01 VF Car in 3 basic colors	1	299,000,000	299,000,000
2	First Prize	E-voucher has a conversion value of 01 XMĐ Theon S	1	56,900,000	56,900,000
3	Second Prize	E-voucher has conversion value of 01 XMĐ Vento Neo	2	32,000,000	64,000,000
4	Third Prize	E-voucher is worth 01 Feliz Neo XMĐ	3	22,400,000	67,200,000

In addition to the above prizes, the top 10 individuals/teams entering the Final round will receive 01 Motio Electric Motorcycle.

(*) Note:

The winner is obliged to pay taxes (if any) according to current laws. The Organizing Committee is not responsible for any expenses incurred in connection with receiving the prize (travel, accommodation...)
The prize will be sent to the contestant by the Organizing Committee within 60 days after the official results are announced.
Terms and conditions of use of E-voucher:
- Each E-Voucher can only be used to exchange for 01 (one) 100% new VinFast car/ Electric motorbike/ Electric bicycle including the corresponding battery stated on the E-Voucher and cannot be exchanged for another type of car (for car prizes, customers can choose the basic color in the VinFast versions currently in business, not applicable for advanced colors).
- Applicable locations: At authorized VinFast distributors or on VinFast's official website.
- Each voucher code can only be used once, cannot be converted into cash, cannot be transferred after activation, and no change will be refunded.
- E-Voucher benefits cannot be applied simultaneously with other forms of promotions/discounts/incentives except for promotions/incentives that are allowed to be applied simultaneously according to VinFast's policies issued from time to time. Detailed information on incentive policies is updated in the VinFast electric vehicle purchase contract and is published on the website: https://vinfastauto.com ("Website").
- Validity period: Each E-voucher is valid for 120 days from the date of issue.

IV. TERMS AND CONDITIONS OF PARTICIPATION

The following Terms & Conditions (“Terms”) apply to the Green Vietnam Creation Contest (“Contest”) organized by VinFast (“Organizer”). By registering and participating in the Contest, all contestants are deemed to have read, understood and agreed to comply with these Terms.

The Organizer reserves the right to cancel or change any details relating to the Competition or these Terms without prior notice. Any changes will be announced in the Competition information or in the terms and conditions section.

1. Participants

1.1. To participate in the Contest, candidates must meet the following conditions:

All citizens currently living in Vietnam, regardless of age, gender, occupation, ethnicity or religion.
Candidates are allowed to participate in the contest individually or in groups (maximum 3 members), especially encouraging groups of students from economics, communication, and technology schools.
Candidates under 18 years old must have the consent and guarantee of their parents or legal guardians by signing the Guarantee Commitment according to the form of the Organizing Committee.

1.2. The Contest does not apply to individuals working at VinFast and individuals working at companies participating in organizing, managing, communicating, and operating the Contest.

2. Contest rules

2.1. Each individual may submit multiple entries during the contest.

2.2. The opening and closing times for entries will be clearly announced in Section II. Any entries submitted before the opening time or after the closing time will be invalid and will not be considered.

2.6. The Organizing Committee has the right to cancel the contestant's eligibility to participate in the Contest in cases where it is suspected that the contestant has committed fraud, dishonesty or violated the Contest Rules.

3. Intellectual Property Rights and Use of Content

By participating in this contest, contestants agree and commit as follows:

3.1. All information provided is true and complete.

3.2. Entries must not violate any provisions of current law, must not contain offensive, violent, discriminatory, or distorted historical content, and must not be contrary to Vietnamese customs, social ethics, and traditional culture.

3.3. All entries, including accompanying content (images, videos, etc.), must be original works created by the contestant, not copied, plagiarized, or infringed upon by any third party's intellectual property rights. Contestants are fully responsible for any third party complaints or lawsuits regarding their entries and/or the right to use their entries by the Organizing Committee and other individuals and organizations designated by the Organizing Committee in accordance with these Rules.

3.4. By participating in the Contest, the contestant agrees to grant the Organizing Committee and other individuals and organizations designated by the Organizing Committee the right to use, free of charge, without time or territory limitations, all or part of the contest content for the following purposes:

Use and provide information about the content of the contest entry for the purpose of promoting the Contest
Provide information about the entry in the media and related events
Store and use test content for research and reporting purposes
Share information about the contest with partners and sponsors of the Contest
Other purposes not contrary to the provisions of law

3.5. In the event that the entry wins a prize and from the time VinFast sends the winning notification to the contestant, the entry and its accompanying content will be fully and exclusively owned by VinFast without incurring any additional costs. VinFast has the full right to use the winning entry for the purpose of implementing communication and promoting VinFast products in any form, according to VinFast's decision. In addition, VinFast may request the contestant to edit, complete or coordinate to further develop the idea to suit the actual implementation direction. To clarify, the ownership of the final work remains fully and exclusively owned by VinFast without incurring any additional costs.

3.6. In case VinFast needs to register ownership of the contest entry with the competent authority, the contestant agrees to provide information and sign necessary papers and documents to facilitate VinFast to complete the registration procedure.

4. Information Security and Personal Data Protection Policy

4.1. The Organizing Committee commits to only collect personal information of contestants participating in the Contest for the following purposes:

Contest Management
Contact the candidate
Announcement of results and communication about the competition
Promote brand marketing activities

The Organizing Committee commits not to share or disclose any information or data of individuals to any third party.

4.2. By participating in the contest, the contestant agrees to allow the Organizing Committee (or parties authorized by the Organizing Committee such as the jury and sponsoring partners, supporting the contest) to use and publish the contestant's personal data, including full name, personality, interests, image, voice and other personal data (as specifically notified by the Organizing Committee) of each winner for the purpose of marketing and promoting the contest, including similar contests in the future.

4.3. Contestants' personal data is processed in compliance with Decree 13/2023/ND-CP on personal data protection of Vietnam and the Personal Data Protection Policy published at the information page https://vinfastauto.com/vn_vi/privacy-policy, and is only shared by VinFast with parties authorized by the Organizing Committee such as the jury and sponsoring partners, supporting the contest for the purposes mentioned in Article 4.1 above.

4.4. When submitting entries, contestants must sign and submit the "Commitment to Information Security and Personal Data Protection" form according to the Organizing Committee's form. This document confirms that the contestant has clearly understood and agreed to these terms, allowing the use of images, voices and personal data within the framework of the contest and related media programs.

Note: In order to comply with the obligation to protect personal data under Decree 13/2023/ND-CP, for candidates under 16 years old, when participating in the contest and before submitting the "Commitment to Information Confidentiality and Personal Data Protection" according to the form of the Organizing Committee, there must be a valid signature of the candidate's parent or legal guardian allowing participation and commitment according to this form. Ensuring the honesty and accuracy of this request for candidates is a mandatory and prerequisite condition for recognizing or not recognizing the contestant's contest results.

4.5. Contestants must also sign a commitment to keep the content of their entries and internal information of the Contest (if any) confidential and agree to the Organizing Committee using their images and entries for communication and promotional activities during and after the Contest.

4.6. If candidates have any requests related to data subject rights, please submit a request at the portal https://vinfastauto.com/vn_vi/dsr-form or contact VinFast's personal data protection officer at the email address: [email protected].

5. Legal liability:

5.1. Responsibilities of the Organizing Committee:

Organize fair and transparent contest
Participant information security
Notification of results on time
Award prizes to entries according to the Competition criteria, terms and conditions.
Support participants during registration

5.2. The Organizer is not responsible for:

Lost, late or technical errors during registration
Any direct or indirect damages, losses or incidents arising from the contestant's participation such as personal injury, mental damage, loss of revenue or profits, loss of use or goodwill, loss of data.
Any third party claims relating to the content of the test
Force majeure events such as natural disasters, epidemics, etc.

5.3. By participating, the contestant agrees that the Organizing Committee is not legally responsible for any consequences arising from participating in the Contest.

6. Gift regulations:

6.1. The quantity and value of the gifts will be awarded exactly as provided in the contest information. Note: The value of the gifts does not include taxes and fees. For non-cash gifts, the gifts will not be transferred, converted to cash or replaced in any other form.

6.2. After the Contest results are announced, the winning contestant/individual will be contacted by the Organizing Committee via email and must ensure that they provide correct information to receive the prize within 07 days of receiving the results from the Organizing Committee. In case the contestant does not provide complete information within 07 days, the gift will be canceled and transferred to the next reserve contestant according to the decision of the Organizing Committee. The Organizing Committee has the full right to decide in such cases and is not responsible in cases where the contestant's information is incorrect or invalid.

6.3. The Organizer reserves the right to change or replace current gifts with other prizes of equivalent value without prior notice.

6.4. All forms of prize buying and gift exchange are strictly prohibited. If the Organizing Committee detects any signs of violation, the gift will be given to the next player on the list of winners.

6.5. The Organizing Committee has the right to refuse to give gifts or withdraw gifts if it discovers:

Gift recipients are not eligible under these Terms
Violation of the Contest Terms or the Contest official website terms of use
Committing fraudulent, dishonest, or inappropriate use of technology to gain entry.

6.6. If there is a dispute regarding the organization of the Contest (including the identity of the winner), the decision of the Organizing Committee shall be final and binding on each contestant and shall not consider/be responsible for any complaints.

6.7. The Organizer reserves the right to verify and verify the authenticity of the entry and the contestant's details (including identity and age). If the contestant is unable to provide appropriate evidence to verify his/her entry, the Organizer reserves the right to withdraw the gift.

6.8. The Organizing Committee is not responsible for any costs incurred in connection with receiving the gift, including the following costs: personal travel expenses when receiving the prize, transportation costs of physical gifts, personal income tax and other administrative fees. Contestants are responsible for fulfilling tax obligations arising from receiving the gift in accordance with the provisions of Vietnamese law.

6.10. In case the Organizing Committee discovers or receives reasonable feedback that the entry shows signs of copying, plagiarism or duplication of ideas with other works that have been published or submitted to similar competitions, the Organizing Committee has the right to:

Revocation of gifts and related benefits
Cancel the contest results, regardless of whether the work has won a prize or not
Require candidates to return the full value of the gifts received.
Claim compensation for damages (if any) to the Organizing Committee and related parties, including damage to reputation, media or legal.

7. General Terms

7.1. All participants must comply with all instructions issued by the Organizing Committee, including but not limited to compliance with applicable laws, competition rules and standards issued by regulatory authorities.

7.2. In the event that any entrant fails or is unable to comply with these Terms or the provisions of the Contest Rules, the Organizer reserves the right to disqualify the entrant from the Contest without any further liability. In such event, any prize the entrant has received or will receive may be forfeited, and the Organizer reserves the right to revoke the awarded gift.

7.3. The invalidity, unenforceability or illegality of any provision of this document shall not affect the validity and enforceability of the remaining provisions.

7.4. These terms are effective from the time the participant submits the entry and continue until the completion of the delivery of the prize to the contestant.

Source: https://vinfastauto.com/vn_vi/vinfast-to-chuc-cuoc-thi-kien-tao-viet-nam-xanh-ton-vinh-cac-y-tuong-marketing-dot-pha