Building the Mat Biec rice brand

Mat Biec Rice contributes to affirming the quality of local rice

Mr. Tran Minh Ich, Director of Phu Thuan Cooperative, said that currently, Mat Biec rice is produced from 15 hectares of HG12 rice variety that meets VietGAP standards. Building a separate Hue rice brand in the market with many famous rice brands in the Mekong Delta is not easy. Therefore, all cooperative members are committed to growing according to the correct techniques and standards from spraying pesticides, fertilizing... HG12 rice with the Mat Biec brand is a light fragrant rice, moderately sticky, soft and easy to eat, so it is consumed very well in the domestic market, especially in collective kitchens and neighboring areas.

HG12 rice variety for producing Mat Biec rice is a short-term rice variety, favored by many farmers thanks to its strong growth ability, bringing high yield, reaching an average of 6-7 tons/ha. With good resistance to harsh weather, HG12 rice variety has quickly become the priority choice in many rice growing areas. In addition, this rice variety has delicious rice quality, meeting well the needs of domestic consumption and export. Moreover, HG12 rice variety also has good resistance to common pests such as brown planthopper, blast and yellow dwarf. Thanks to this characteristic, households have minimized the use of pesticides, contributing to environmental protection and saving production costs. Compared to many types of rice on the market, the price of Mat Biec rice is not too high, ranging from 16-18 thousand VND/kg.

Talking about the name Mat Biec, Mr. Ich added: The reason for choosing the name Mat Biec is because the lonely tree in the famous movie Mat Biec is located in Ha Cang village. Moreover, Do Do Primary School in the movie was built at the headquarters of the cooperative, so we wanted to use the name Mat Biec to partly preserve those good cultural values.

Mr. Thai Phuoc, 55 years old, in Bao La Duc Nhuan village, a member of the cooperative, said: My family is growing one hectare of rice, mainly the HG12 variety. After harvesting and drying, the rice is sold to the cooperative. Thanks to that, the rice price is always stable. When the cooperative built the Mat Biec rice brand, meeting the 3-star OCOP standard, we were very happy. Happy because we also contributed a small part to it, always strictly following the production and cultivation process so that each grain of milled rice meets the standards.

Not only with Mat Biec rice, in order to gradually increase the value of rice produced by farmers, Phu Thuan Cooperative has built a high-quality rice brand, applying science, technology and digital technology to production and consumption. The Cooperative also focuses on applying farming practices that minimize emissions and are environmentally friendly so that rice products meet the prescribed standards and criteria and meet the green consumption needs of customers.

Mr. Tran Minh Ich, Director of the Cooperative, said that after building a brand for local rice products, the Cooperative also focused on standardizing rice quality, as well as investing in design, innovating packaging designs and providing clear and transparent product information. Thanks to that, the Cooperative's products are gradually reaching the market. In the process of building a brand for local rice, the Cooperative received support and companionship from authorities and departments at all levels. All costs to complete procedures for certifying VietGAP rice growing areas, certifying 3-star OCOP, and registering trademarks are supported. Rice farmers are supported with 50% of seeds and fertilizers.

Article and photos: THANH THAO

Source: https://huengaynay.vn/kinh-te/xay-dung-thuong-hieu-gao-mat-biec-155873.html