20 years of accompanying VAMA - THACO AUTO creates sustainable values

THACO AUTO is a key member of the THACO ecosystem, manufacturing and trading a full range of vehicles from trucks, buses, passenger cars to new energy vehicles.

A rich product range, spanning many segments from mid-range to high-end, including international brands and the THACO brand, is designed to suit operating conditions in Vietnam and meet the diverse and increasing needs of consumers.

In 2005, THACO AUTO joined the Vietnam Automobile Manufacturers Association (VAMA), constantly affirming its pioneering role, promoting the sustainable development of the automobile industry in Vietnam.

Over the past 20 years, THACO AUTO has actively participated in VAMA activities such as: market reports, seminars, sharing experiences in production and management, accompanying campaigns for sustainable development. In addition, the Group has proactively proposed policies and proposed strategic directions to contribute to building a stable domestic automobile industry, deeply integrating into the global supply chain.

THACO AUTO product line-up with full range of types and brands

Comprehensive automotive ecosystem

Inheriting the prestige and position of the THACO brand, THACO AUTO has risen to become a symbol of innovation in the Vietnamese automobile industry with a comprehensive automobile ecosystem, throughout the value chain from product research and development (R&D), production, assembly, distribution, retail and after-sales service. The Group has invested in and upgraded a diversified retail system, bringing maximum value to customers with the philosophy of "Dedicated service", gradually realizing the strategy of sustainable development and international integration.

In 2003, THACO invested in Chu Lai Open Economic Zone. To date, THACO Chu Lai Industrial Park is considered the largest concentrated automobile industrial center in the country and is among the top in the ASEAN region.

Factories in THACO Chu Lai Industrial Park own modern production lines, technology transferred from the world's leading automobile partners such as Germany, France, Japan, Korea... meeting all strict technical standards. Thanks to the application of advanced technology and optimization of production processes, THACO AUTO not only ensures large-scale production capacity but also creates quality products according to international standards.

Factory with modern production line, technology transferred from the world's leading automobile partners

R&D Investment – ​​The Foundation for Sustainable Development

Identifying product research and development as the key to sustainable development, THACO AUTO has put into operation the R&D Center (belonging to the THACO AUTO Production and Assembly Complex). The Center is invested synchronously with a system of modern equipment, advanced design and simulation software, serving the research and application of new technologies, materials and intelligent systems on automobiles. The team of more than 500 experts and engineers are well-trained, have the ability to quickly access new technologies and international standards, contributing to the development of a full range of products, flexibly meeting market needs.

Not only serving the domestic market, THACO AUTO also focuses on researching and manufacturing products according to the specific requirements of international customers. Thereby, gradually promoting export activities with a variety of vehicles under the THACO and international brands to the markets of the Philippines, Thailand, Myanmar, India, Singapore, Malaysia, Indonesia, Taiwan, etc.

A team of highly qualified experts and engineers at THACO AUTO R&D Center

Multi-brand development, enhancing customer experience

THACO AUTO currently distributes a full range of passenger cars, buses, trucks, and specialized vehicles from international car brands (Kia, Mazda, Peugeot, BMW, MINI, Mitsubishi Fuso, Iveco, Mercedes-Benz Bus, Sinotruk) and the THACO brand (THACO Bus, THACO Truck). The Group also invests in developing specialized car products according to each industry group, field, vehicles following the new energy trend and smart transportation solutions, and used car business, meeting the specialized needs of customers.

Comprehensive automotive ecosystem, meeting customers' specialized needs

A system of more than 450 showrooms and authorized service workshops nationwide brings convenience and optimal experience to customers. THACO AUTO continuously invests in expanding and diversifying models in line with the retail trends of the automobile industry such as: THACO AUTO tourism showroom complex and tourism showroom complex in commercial centers in major cities. In particular, for the BMW brand, THACO AUTO also develops a multi-brand showroom complex BMW - MINI - BMW Motorrad meeting Retail.Next standards.

THACO AUTO showroom and service workshop integrates multiple car brands, bringing convenience and optimal experience to customers.

Comprehensive digital transformation

THACO AUTO identifies technological innovation and digital transformation as core factors to enhance competitiveness and adapt to market fluctuations. The Group deploys digital solutions synchronously, from building digital infrastructure, applying smart management software to investing in developing highly automated factories. These efforts not only help flexibly meet customers' specific requirements but also contribute to improving the operational efficiency of the entire system.

Digitizing the experience helps improve service quality for customers

Affirming position in the international arena

With its existing advantages, THACO AUTO has gradually participated deeply in the global value chain, while constantly increasing the localization rate and domestic production content to the highest level. Thereby, the Group has actively contributed to the development of the Vietnamese economy, affirming its position in the regional and international markets.

THACO AUTO cooperates with DAIMLER BUS to introduce Mercedes-Benz RS 1936 luxury bus for export to the Thai market.

In addition, THACO AUTO continues to strengthen international cooperation, expand links with global brands, promote export activities, and bring products to the ASEAN and world markets. The Group also focuses on investing in human resource development with technical, service and management training programs according to international standards, creating a solid foundation for sustainable development goals. With the philosophy of "Dedicated service", THACO AUTO puts the interests and satisfaction of customers first, strives to bring quality products, superior after-sales policies, and maximally meets customers' needs. "Dedicated service" for the trust of customers

"Dedicated service" for the trust of customers

Outstanding achievements

With continuous efforts in production and business activities, THACO AUTO has been awarded many prestigious awards such as:
National Quality Award and Asia Pacific International Quality Award, Best Growth Distributor, Excellence Award

• Southeast Asia Customer Service from Stellantis Group
• 3 international awards for service quality from Kia Group (Service Customer Satisfaction, Technical Management of the Year and Best Performance).
• Ranked #1 globally out of 33 countries with the “Top Sales Unit with Highest Customer Satisfaction Index”...

THACO AUTO received many prestigious domestic and international awards

Accompanying VAMA to develop Vietnam's automobile industry

On the occasion of the 25th anniversary of VAMA, THACO AUTO recognizes the role of the Association in connecting, supporting and promoting the sustainable development of the Vietnamese automobile industry. In the coming period, with the spirit of innovation and integration, THACO AUTO commits to continue accompanying VAMA, constantly improving production capacity, technology and human resources, affirming the position of Vietnamese automobile brands in the international market and actively contributing to the development of the country's economy.

Source: https://thacoauto.vn/20-nam-dong-hanh-cung-vama-thaco-auto-kien-tao-gia-tri-ben-vung