Training course on Marketing of Ca Mau tourism destinations.

According to Mr. Quach Van An, Director of iPEC: “Through the Ca Mau Destination Program and the Business Connection Coffee Program, the Investment Promotion and Business Support Center coordinates with the Ca Mau Provincial Business Association to organize training courses, workshops, and share experiences with experienced experts to support investors and businesses. In particular, for local businesses, the training program focuses on training skills, experience, and guiding companies and businesses in tourism. The training course aims to help establishments and tourist destinations build and position their tourism destination brands, outline competitive strategies, as well as develop future tourism destinations.”

“Marketing Ca Mau Tourism Destination” is a class for those who are operating in tourism business, employees working at enterprises, units, tourist areas, destinations and households doing community tourism and eco-tourism business in Ca Mau province.

Center for Investment Promotion and Enterprise Support of Ca Mau province conducted a field survey at Bay Hoang dried banana production facility (Tran Hoi commune, Tran Van Thoi district).

The training content revolves around the following issues: marketing; tourist destinations; the role of tourism destination marketing for destinations and tourists; the role of national tourism organizations; competitive strategies; tourism product development; brand positioning; tourism destination promotion, etc.

The training course will end tomorrow (April 23)./.

Hoang Vu

Source: https://baocamau.vn/30-hoc-vien-duoc-tap-huan-marketing-diem-den-du-lich-ca-mau-a660.html