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Ao dai, conical hat, nem cong cha phuong… from Hue to Italy

Hue City introduces Ao Dai, conical hats, Nem Cong Cha Phuong... in Milan City (Italy), giving European audiences more opportunities to explore the unique tourism culture of the ancient capital.

Báo Thanh niênBáo Thanh niên07/05/2025

Within the framework of the program to introduce Vietnamese tourism in Italy, Switzerland and France from May 4 to 14, the delegation of Hue City People's Committee participated in the program to introduce Vietnamese tourism in Milan City (Italy).

Here, the delegation of Hue City promoted and introduced many unique products such as Ao Dai, conical hats, Nem Cong Cha Phuong... to the Italian public. The event was organized by the Ministry of Culture, Sports and Tourism in coordination with localities such as Hue, Hanoi, and the government of Milan City and the Lombardy region.

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 1.

Artists perform traditional Hue music in Milan

PHOTO: THUY TRAM

On May 6, a group of artisans and artists from the ancient capital of Hue had an impressive performance in Milan City, warmly welcomed by the public and guests.

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 2.

Artisan Phan Ton Gia Hien performs Hue royal nem cong cha phuong

PHOTO: THUY TRAM

Here, Hue's royal court musicians perform special royal court music, and culinary artists also present a performance of the famous Nem Cong Cha Phuong dish of the ancient capital Hue.

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 3.

Cong spring rolls by artist Phan Ton Gia Hien performed in Milan

PHOTO: THUY TRAM

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 4.

Hue royal cakes displayed in Milan

PHOTO: THUY TRAM

In addition, this time, the Hue City tourism promotion delegation also brought to Italy and European countries many famous traditional handicraft products such as Ao Dai and Conical Hats, impressing guests and the public.

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 5.

Conical hats and Hue ao dai introduced in Milan

PHOTO: THUY TRAM

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 6.

Italian public enjoys Hue lotus leaf conical hat products

PHOTO: THUY TRAM

Attracting European tourists to Hue

During the working trip, Mr. Nguyen Thanh Binh, Permanent Vice Chairman of Hue City People's Committee, also had meetings and discussions with partners, leaders of Milan City and Lombardy region on tourism promotion orientations, introducing Hue's cultural identity; at the same time, calling for and promoting the attraction of tourists from Italy, especially from Milan, after opening the direct flight Milan - Hanoi from July 1.

Áo dài, nón lá, nem công chả phượng… xứ Huế đến Ý- Ảnh 7.

Hue City delegation in Milan City

PHOTO: THUY TRAM

During the meeting and working session with Mr. Rafaele Cattaneo, Secretary of State in charge of international cooperation of the Lombardy region, Mr. Nguyen Thanh Binh informed about the results of cooperation in recent times; wishing to strengthen and expand cooperation between Hue City and Italian cities, especially in the fields of tourism, heritage, culture, and international cooperation.

Source: https://thanhnien.vn/ao-dai-non-la-nem-cong-cha-phuong-xu-hue-den-y-185250507173518064.htm


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