Apple expands its race to offer tech devices for the elite.

Apple is reportedly reconsidering its naming convention for its high-end device line, as the term "Pro" is no longer sufficient to convey the distinction and prestige of its flagship products.

According to sources from Macworld, Apple is planning to expand the " Ultra" brand to more product lines. Previously, this name mainly appeared on the Apple Watch and Mac chips. However, the new strategy suggests the company wants to apply "Ultra" to both iPhones and MacBooks. This could be a move to reposition the premium segment.

Leaked information suggests that the iPhone Ultra and MacBook Ultra are becoming clearer. Recent reports further reinforce the credibility of previous rumors, leading the tech community to believe that Apple has a clear direction. Ultra products may appear in the near future.

Rumors about the iPhone Ultra and foldable iPhone have actually been circulating for quite some time. New information further increases the likelihood that Apple is developing this device. Notably, the company may not include the foldable iPhone in the iPhone 18 lineup. Instead, a completely new product line will be created.

Ultra products may appear in the near future.

This approach shows Apple wants to clearly separate its device segments. The iPhone Ultra could become a separate line, similar to how Apple introduced the iPhone Air. This makes it easier for the company to position the product at a higher level and differentiate it from current versions.

The iPhone Ultra is expected to launch in September 2026. This device will be at the top of the iPhone ecosystem, while the iPhone 18 Pro and Pro Max will remain the traditional premium models. The iPhone Ultra will be the groundbreaking device with its foldable screen design.

Beyond just the iPhone, Apple is also reportedly preparing the MacBook Ultra. This could be the first MacBook to feature an OLED touchscreen display. The product will likely surpass the MacBook Pro line in features and price, further solidifying Apple's ambition to expand the Ultra brand.

Leaked information suggests that the MacBook Ultra may use the M6 ​​Pro and M6 Max chips. These chips are manufactured using TSMC's 2nm process. Additionally, the device may incorporate Dynamic Island and feature a thinner design. The hinge is also expected to be improved to better accommodate touch input.

Leaked information suggests that the iPhone Ultra and MacBook Ultra are becoming clearer.

Initially, the MacBook Ultra was expected to launch in late 2026. However, the global memory shortage could affect these plans. A delay to early next year is entirely possible. Apple is reportedly considering the appropriate launch time.

In addition, the Ultra brand may appear on other products. A high-end AirPods model with an integrated camera is also rumored. Even an iPad Ultra with a larger screen and foldable capability is in the works. Future CEO John Ternus is reportedly prioritizing these development directions.

However, the price of the Ultra devices is what concerns many people. Creating a higher-end segment than the Pro means the cost will increase significantly. Some rumors suggest that the foldable iPhone could have a starting price of $2,000. This is quite a high figure even for today's high-end users.

Source: https://baoquocte.vn/apple-mo-rong-cuoc-dua-thiet-cong-nghe-danh-cho-gioi-thuong-luu-387521.html