These days, Thien Cam beach is even more captivating. In the golden sunlight, Ha Tinh 's "Heavenly Harp" shines brightly with the curves of its sandy beaches alongside the modern tourist area and its lush green landscape. Authorities and businesses at the Thien Cam tourist area are also busy renovating and refreshing their offerings to prepare for tourists coming to the beach for relaxation and recreation this summer.
For over four years, Thien Cam Beach Club has been a popular and attractive recreational destination for tourists. This impressive project is the brainchild of Mr. Tran Xuan Vu, a businessman and native of Ha Tinh province. Having spent decades running businesses on beaches in Da Nang City, in 2022 Mr. Vu brought his experience back to his hometown to invest, driven by a passion for developing local tourism. After four years of operating the Beach Club at Thien Cam beach, Mr. Vu has not only achieved business success but has also contributed to revitalizing tourism in Ha Tinh.
Building on that success, this summer, Mr. Tran Xuan Vu continues to invest in upgrading his product to a new level. “We visited Quang Ninh and many other beaches to learn from their models. This year, visitors will see a more beautiful Thien Cam Beach Club, with a larger space and more attractive services than in previous years,” Mr. Vu stated.
Along with entertainment services, accommodation and dining services at Thien Cam Tourist Area are also being increasingly upgraded and invested in. Many hotels such as Seabird, Thien Y, Cong Doan, Song La, Quynh Anh… are constantly renovating and upgrading their facilities to serve tourists.
The bustling atmosphere of preparing for the beach tourism season has spread to many tourist areas and destinations throughout the province, such as Xuan Thanh and Loc Ha. After the damage from natural disasters at the end of 2025, many business owners have boldly reinvested in rebuilding their facilities.
Mr. Phan Hong Quang (from Nghe An province), who owns a chain of restaurants in Cua Lo beach, fell in love with Loc Ha beach after several trips to Ha Tinh for tourism and surveying. He chose Xuan Hai beach (Loc Ha tourist area) to collaborate with his uncle, who has many years of business experience there, to open a system of services catering to beach tourism.
This summer, he invested 1.5 billion VND to renovate his uncle's old seafood restaurant at Xuan Hai beach, believing that Loc Ha beach will become an attractive destination for tourists. “I’ve been to many places, but few coastal resorts possess as many advantages as Loc Ha beach: a long, gently sloping beach with shallow water, fine sand, and calm waves. In addition, there’s Nam Gioi mountain, like a green wall next to the Cua Sot river, creating a beautiful and peaceful landscape. Besides that, Cua Sot seafood is famous for its deliciousness, and transportation is very convenient… All of these things show that Loc Ha beach is full of charm and attractiveness for tourists…” – Mr. Quang said.
With a coastline stretching over 137 km, besides Thien Cam and Loc Ha, Ha Tinh boasts many beautiful beaches such as Xuan Thanh (Tien Dien commune), Thach Hai (Thach Khe commune), Hai Ninh (Hai Ninh ward), Ky Xuan… Each has its own unique charm, but all the beaches of Ha Tinh share a peaceful atmosphere and rich potential for development. Ha Tinh's beaches are not noisy or bustling; they captivate visitors with their pristine, rustic beauty, with brilliant sunrises and tranquil sunsets that paint the horizon purple.
Along with its natural advantages comes a unique maritime culture, from ancient fishing villages and the Fishing Festival to the rhythm of life intertwined with the waves. The seafood here is also an irresistible invitation: fresh shrimp, crab, squid, and fish... bursting with the rich, salty flavor of the sea. In particular, there are signature dishes that can win over even the most discerning diners, such as Vung Ang's live squid, scad fish salad, and herring... All of this creates a rich and attractive marine tourism ecosystem, capable of captivating visitors.
Ms. Nguyen Thi Van (a tourist from Hai Phong City) shared: “My family has visited many beaches, but Ha Tinh beach has a very unique feeling. It's not too noisy or crowded, but rather clean and peaceful. The seawater is clear, the sand is fine, and the seafood here is especially fresh and delicious. What impressed us most was the Vung Ang jumping squid dish; it's simply prepared but retains its natural sweetness. It's a flavor I still remember to this day, and I will definitely come back.”
In recent years, Ha Tinh has made significant efforts in developing attractive tourism products. Infrastructure at coastal tourist areas and destinations has been gradually and comprehensively invested in; the system of hotels, restaurants, and entertainment services has become increasingly diverse. Many new models such as beach clubs, experiential tourism, and scenic check-in have contributed to refreshing the image of coastal tourism, catering to the increasingly high demands of tourists. With these approaches, the number of visitors to Ha Tinh's beaches has increased significantly in recent years. In 2025 alone, Ha Tinh welcomed over 5.5 million visitors, with coastal tourism accounting for approximately 60%.
However, in reality, Ha Tinh's coastal tourism still has much work to do to improve its product offerings. At the workshop on solutions for developing tourism in Ha Tinh, held on March 20th, many experts agreed that: although tourism products have improved recently, they are not yet truly diverse, lacking nighttime experiences; the linkages between destinations are still limited; and high-end services are not yet abundant. Furthermore, tourism promotion and marketing efforts have not created a strong impetus…
To ensure that coastal tourism in 2026 truly becomes a "golden season," a systematic and synchronized approach is needed. First, improve the quality of services towards professionalism and friendliness. Focus on investing in the development of distinctive and in-depth tourism products such as fishing village experiences, seafood culinary tourism, water sports and entertainment activities, and night tourism… to retain tourists. Strengthen regional linkages and connect tourism routes and destinations, from resorts to cultural experiences, to create attractive itineraries. Simultaneously, an inevitable trend that must be implemented is to accelerate digital transformation in promoting and building the brand of Ha Tinh's coastal tourism with a unique and distinctive image…
To prepare for the 2026 beach tourism season, the tourism industry in Ha Tinh and its localities have been implementing a comprehensive set of solutions, focusing on: upgrading infrastructure at key tourist areas and destinations; diversifying products and services, especially experiential activities and nighttime entertainment; strengthening promotion, development, and connection of tours and routes; and simultaneously, emphasizing human resource training and improving service quality... With the involvement of the entire political system, the business community, businesses, and people in tourist areas, we believe that Ha Tinh's beach tourism will continue to develop impressively and professionally, gradually becoming an attractive destination on the regional tourism map.
Source: https://baohatinh.vn/bien-goi-mua-vui-post308186.html
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