Mr. Nguyen Tu Quang's BKAV needs to fix Bkav Pro 2024 to compete, be less noisy

To launch an anti-virus product, it is not enough to be loud to sell, but it must be accepted by the market. If the market wants to accept it, it must be objectively tested by specialized organizations and have scientifically based conclusions.

AV-TEST - a world-leading organization in evaluating antivirus software - has "tested" BKAV's products. Having a world-class prestigious organization "test" is too certain, the product is recognized to have quality guaranteed by AV-TEST, then "selling like hotcakes" is in hand. BKAV can get rich this year.

But the market does not show that, with the price of 299,000 VND/year, Bkav Pro antivirus software is not chosen by many consumers, the revenue of BKAV's antivirus software business is decreasing.

Why is that, while on BKAV's side, CEO Nguyen Tu Quang always makes confident statements?

Answer from AV-TEST.

That is, in AV-TEST's November-December 2023 report, the rate of false detection of legitimate software as malware during system scans of BKAV version 8.2 on Windows was 190 cases in November and 84 cases in December, while the industry standard is only 17 cases in a month.

Such a false detection is a failure, users will not be able to trust an insecure software. This is the difficulty that Mr. Nguyen Tu Quang has to face.

In product research and production, there are always risks, it can be of good quality but also of poor quality, it requires a lot of effort to solve the limitations and defects of the product. It is also normal that the new version of BKAV's anti-virus software has "errors".

Hopefully, with his talent, Mr. Nguyen Tu Quang will be able to overcome this problem with BKAV. It is encouraging that a domestic technology company has a product that can compete with foreign companies.

But the market has its own rules, that is, when launching a poor quality product, it will leave a bad impression in the hearts of consumers, then regaining the trust of the market is very difficult. Mr. Nguyen Tu Quang and his businesses must make excellent, outstanding products to have prestige in the market.

Furthermore, a huge challenge and increasing pressure in the competitive environment of technology products is that there are companies that do not make loud announcements, but they quietly create and make products that conquer the market.

Mr. Nguyen Tu Quang's BKAV probably needs to "close the door and practice" to achieve outstanding results, otherwise it will be difficult to gain a foothold in the technology market.

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