The explosion of healing books

Vibrant flow

Specifically, according to the Waka e-book and audiobook application, the rate of users searching for sections related to healing, self-understanding and emotional management has increased by more than 30% compared to the same period last year. For paper books, many titles also recorded outstanding print volumes and were continuously reprinted. For example , The Path of Transformation, Sharing from the Heart by author Thich Phap Hoa sold more than 100,000 copies, works by Venerable Hae Min (Korea) such as Slow Down in the Hasty World, Love Imperfect Things, When Things Don't Go as You Wish ... were continuously reprinted, while Healing the Wounded Child Inside, Taking Real Care of Yourself, Happiness Every Day, This Pain Doesn't Belong to You ... also received great attention.

Bùng nổ dòng sách chữa lành- Ảnh 1. — Books on healing and managing emotions... have received attention recently.

Sharing with Thanh Nien reporter, a representative of Saigon Books, the unit that has released many works in this genre, said: "In fact, in the past few years, the book series on healing and balancing the mind has become one of our strongest development areas. Titles such as: Don't be afraid of not destroying or creating, The Mindful Body, the Suoi Thong series, Healing childhood traumas and most recently the book By my side, parents are always there ... have all been warmly received by readers, including books that have been reprinted many times with hundreds of thousands of copies." According to observations, the themes of best-selling works often focus on emotional management skills, healing memoirs, methods to overcome childhood traumas, improving mental health, meditation...

Not only is the number of books sold surprising, the age range of readers is also interesting. While this genre of books used to be of interest to young readers, now the readership is gradually expanding to middle-aged people. Waka's statistics show that the number of readers in the 35-50 age group has increased significantly from 22% (in 2024) to 47% (in 2025), reflecting that the need to find balance and direction is not only among young people. A representative of Saigon Books also observed the same thing: "Initially, we thought this genre of books would mainly attract young people, especially those aged 18-30 who are facing pressure from studying, working and relationships. However, survey results and sales data show that readers of healing books span more ages than we thought."

Bùng nổ dòng sách chữa lành- Ảnh 2. — Sideline competitions are organized, thereby creating close-knit reading communities.

He added: "Many readers aged 30-45, who are shouldering family and career responsibilities, also turn to these books as a way to balance and recharge. Even the group of middle-aged readers over 45, although smaller, still maintains a steady interest, often associated with meditation, mindfulness and profound life values. This proves that the need to heal and find peace is universal, regardless of generation."

New approach

Talking about the reason why healing books attract a large number of readers, a representative of Saigon Books said: "What we clearly feel is that readers not only find empathy in these books, but also find tools and methods to apply immediately to life. Feedback left on sales channels and social networks shows that they appreciate the closeness, applicability and especially the feeling of being accompanied on the healing journey." It can be said that it is the empathy and harmonious content between sharing, theory, reality and practice that helps the books not be dry but provide a lot of valuable knowledge that can be applied to everyday life.

Bùng nổ dòng sách chữa lành- Ảnh 3. — Sideline competitions are organized, thereby creating close-knit reading communities.

Mr. Nguyen Vu Phuong, CEO of First News book brand, commented that each age group has different needs and expectations. If readers from 20 to 25 years old are struggling to find their personal identity, the 26 to 35 group focuses on healing wounds, learning to manage emotions in relationships with themselves and others, then the 36 to 40 group (especially women) often have gone through many events so they seek profound experiences. It is not difficult to see that although they have different problems and need different solutions, but besides specialized books for each problem, the lessons and healing messages do not discriminate, they can be applied to anyone, explaining the outstanding sales.

In addition to publishing books, publishers are also trying to create reading communities, where readers will meet, chat and share on the pages of books, thereby deepening the value of these books. As Saigon Books said: "We do not just stop at publishing books but also build multi-channel experiences: talk shows, workshops, digital content on TikTok, fanpages... to help readers apply immediately to life". The Waka platform also has a similar approach when implementing a campaign to look back on the past half year, organizing interactive activities such as the Waka's Reset Diary reading experience sharing contest or collaborating with content creators to spread the message of accompanying each other, leaving no one behind...

Bùng nổ dòng sách chữa lành- Ảnh 4. — Sideline competitions are organized, thereby creating close-knit reading communities.

However, with a crowded market and many books constantly being released, the field of healing and inner balance is also likely to fall into a state of saturation. This requires the book and publishing industry to have a long-term perspective. Sharing about the upcoming strategy, a representative of Saigon Books said: "We do not follow trends, but select manuscripts very carefully, prioritizing works with practical value, scientific basis or containing profound experiences from the author. In addition, we not only bring in international titles but also cooperate with Vietnamese authors, to create a closer voice, reflecting the context and thoughts of Vietnamese people more accurately."

Source: https://thanhnien.vn/bung-no-dong-sach-chua-lanh-185251012234853184.htm